Integrated Professional Skills in the Digital Age

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION.......................................................................................................................3
TASK 1 .......................................................................................................................................3
Compare and contrast the positive and negative use of the internet to the society and
business...................................................................................................................................3
TASK 2 .......................................................................................................................................5
Discuss threats faced by organization and society and also identify the security and privacy
while using the internet applications.......................................................................................5
TASK 3........................................................................................................................................6
Compare between the two unified communication providers.................................................6
CONCLUSION............................................................................................................................9
REFERENCES............................................................................................................................9

INTRODUCTION
Organization and society is using the internet and are also aware about the
impact of the interment on their lifestyle. Digitization is increasing and the people are facing
the various other problems which relating to their security and privacy of the data which is
provided to them. The pert is discussing the threats which are faced by the organization on the
large scale and the society as well. The positive and negative use of the internet is provided in
the report. Two different unified communication provided are discussed in the report and the
report would provide the knowledge to the students regarding the use of the internet.
TASK 1
Compare and contrast the positive and negative use of the internet to the society and business
Positive use of Internet
society and business are using the internet on the large scale. Life of the business man
and people are covered with the internet. Life of the people is revolving around the Internet
without the help of the internet people are not able to complete their single task (Blaschke
2018).
Improving the communication among the people by the way of the application like
the social media and the whatsapp as well. People are using the social media and would be
easily communicating with the other people all over the world. Employees and customers
would be easily communicating with the other people and business are using the social media
for marketing of the products and the for increasing the business.
Marketing of products and increasing the business is the best way to improve the
business. Nowadays people are buying the products online, and they would be using the online
application which would solve their problems. People are also giving the feed back forms and
the reviews regarding the products on the application. The businessmen and people do not
have the time to visit the store and buy the product but in the case of the online shopping
people are buying the products online and the also products could be exchanged if the
products is not appropriate as per the customers (Bridgstock 2016).
Easy advertisement could be effectively done on the internet. Advertising is done on
the social media like the what's app and the twitter and Instagram as well. These would have
the have resulted in the increase in the use of the internet and these social media platforms has
increased the business and also search engine optimization would be used by the people and

the businessmen. Any type of the information is provided on the search engine and these
would result in the easy advertisement for the products.
Increase in the research on projects and these would have resulted to gain any type of
the information from the internet at the large scale. Research work is done by the students
which are completing the projects and for that they need to have done the research on internet.
Internet is easily accessible for the employees also, and they also could easily complete the
project on the given time (Casale Caplan and Fioravanti 2016).
Negative use of internet
Increase in the competition because people do not have the time to visit the stores
and bu the products. So people are using the online application for shopping and the products
would be easily delivered on the time. So these have increased the competition in market and
these would have resulted that the products are sold in the online market at the low cost.
Business do have the option because they do not have to bear the cost for selling the online,
and they have to bear the heavy losses for selling the products at the stores.
Security is must for every one and people are using the internet at the large scale and
these online application would have all the data regarding the product. Internet hackers could
hack the software and use the accounts and password details. All the sensitive information
would be provided to the hackers by the way of the giving the detail on the online application.
Quick destruction of the company image because it would spread the news rapidly
and these would occur the destruction on the large scale. Quick destruction would spoil the
image of the company rapidly, and they would not have the time to look after the reason and
try to solve problems which would affect the company image (Gretter and Yadav, 2016).
Poor Impersonality would result in the poor impersonality among the employees
which are using the online applications and these would have resulted in the poor
impersonality among the people which are working in the effective way. These would also
result in the miscommunication among people and these would create the problems. Face to
face communication would make the people communicate in the effective way. People would
be able to communicate with the confidence and try to convince the person which is in front of
them. Employees would be productive and the communication would result in the productive
way.