Comparison of Online and Offline Selling of Products

Integrated Professional Skills
in the Digital Age

INTRODUCTION
In the present competitive environment there are different types of unique as well as
innovative technologies which are currently launching at the marketplace which aid business
entity to conduct their business functions in an effective way. For using all these techniques it is
essential for the individual to have significant digital along with professional skills The present
written report a comparison between online and offline selling of products are going to be
discussed. In addition to this, it also includes different sort of tools used by business
organisations to manage their online accounts. At last, some Track and Trace Apps are also
developed by government which is discussed in this report which consist of its features as well as
application. All these sections are going to be discussed in this report in a detail manner which
increases the overall learning and understanding of readers.
MAIN BODY
Compare as well as contrast between the positive & negative aspects of products and services
being sold online and offline
Now a days there are various types of innovations develop in the society which is related
with online and offline business operations. Therefore, it creates some sort of changes within the
business operations at the time of doing business through online sources as compare to offline.
Below mentioned are some positive and negative aspects of both online as well as offline
business which assist in increasing the knowledge and understanding.
Positive aspects of online retail
Easy access over the market- If a business organisation select online method of selling
their products and services they will be able to access huge market share. It has also been said
that for small business organization well known e-commerce platforms such as Amazon,
Flipkart, e-bay plays very essential role where they can sell their products and easily access the
marketplace.
Minimise overheads- Another positive aspects of online business is that it help in
reducing the extra cost of the company which includes advertisement cost, storage and
maintenance cost and so on. This as a result increases the profit margin of the company.
Rapid growth at competitive marketplace- In the present market, it is said that people
highly prefer online shopping as it consumes less time and efforts. Along with this, the main
1