Integrated Professional Skills in the Digital Age

Integrated Professional Skills
in the Digital Age

Executive Summary
Technology is one of the most advanced and essential aspect for individual, group or
organisations in order to conduct their business in a well defined and feasible manner. In order to
gain more competitive advancements there are different types of digital skills through which one
can stimulate their growth. This report includes discussions on, Marks and Spencer. Further
report includes comparison between negative as well as positive aspect of products and services
that are being sold online and offline. Along with this challenges and measures of privacy and
security that organisation or individuals may face while go online are also included in this report.
Lastly difference between blog and website is being also cover in present report.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Compare and contrast between the positive and negative aspects of services and products
being sold online and offline..................................................................................................1
Discuss the challenges and measures of security and privacy that individuals and business
take when they go online........................................................................................................5
How is blog different from a website and discuss tools that could be used to create a blog. Can
blog be a communication tool? Justify your answer..............................................................6
Grammarly:.........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Technology play key essential role. Due to its frequent change it empathizes upon
preferences and choices of customers. Due to change in technology customers prefer to buy
innovative and unique product and services. This makes organisation to shift their major tend
towards providing their products and services with high innovation and uniqueness (Alvermann
and Sanders, 2019). Along with this companies also attract consumer attention with the help of
online medium in order to reach out to maximum number of individual with an aim to increase
overall profitability and productivity. Present report has been conducted on Marks and Spencer,
company conduct their services in retail industrial segment and offer wide range of product and
services. In this report formative discussion has been made on compare and contrast between
negative and positive aspect of product and services that are being sold offline as well as online.
Along with this report include measures and challenges of privacy in security that is required to
be undertaken by business or individual when they go online. Lastly this report includes digital
communication skills.
MAIN BODY
Compare and contrast between the positive and negative aspects of services and products being
sold online and offline
Digitalization is emerging as most important aspect in today’s modern world as it provide
number of advantages to entities. In terms with online business company offer their product and
services through digital mode, while in terms with offline physical mode of production,
distribution and selling is involved. It has been identified that Marks and Spencer undertake
advantage of both online and offline platforms in order to encourage individual towards
company offering.
Compare and Contrast between the positive and negative aspects of “business” being online
and offline
Positive Aspects
Customer Intelligence:
This is one of the most important aspects as with the assistance of this process respective
organisation can allocate and evaluate customer’s related information’s and can further build
more effective and deeper relationship with them.
1