Integrated Professional Skills in the Digital Age

This document discusses the integrated professional skills in the digital age, including the positive and negative aspects of online and offline platforms, challenges of managing online accounts, and mobile platforms that add value to society. It explores the benefits and drawbacks of using online and offline platforms for individuals and businesses, as well as the challenges of managing multiple online accounts. Additionally, it discusses different mobile platforms and their functions, applications, and suitability in society.

INTEGRATED
PROFESSIONAL
SKILLS IN THE
DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Compare and contrast between positive and negative aspects of services and products being
sold online and offline.................................................................................................................1
Challenges to manage several online accounts and the tools that helps in efficiently by using
online platform............................................................................................................................4
Discuss different mobile platforms with their functions, applications and suitability that added
value to the society .....................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Integrated professional skills reflects the career competencies that are thought for
enhancing the various skills that added the value in the personal and professional growth of the
person. In this digitalisation refers to the activity that an individual and business use to translate
their informations in the digital world. As this type of information is stored in a form of bit that
processes in future perspective. In current millions of people and businesses use the online
platform so that they can sell their goods and services via social media with the help of
digitalisation. In this computer is the only one aspect that helps the organisations and individuals
to share their views and thoughts to the person in an effectual way that can delivers to a number
of people. This project is developed to identify the pros and cons for the businesses and
individuals at the time of using online and offline platform. Therefore, it also includes the
challenges and issues that is faced by both individual and business when they adopt online
platform and at last it represents the two tracking apps for different mobile platforms(Keengwe,
2015).
MAIN BODY
Compare and contrast between positive and negative aspects of services and products being sold
online and offline
In present trendy world millions of persons in the world having their social connections
that is based on the use of digital technology via internet. When the person or the business done
their activities online and offline base that they may face the problem of positive and negative
effect. Some of the pros and cons of using the online and offline platform by individual and
business can be shown below:
For individual being online
For individual being online social media is the best dimension that is adopted by
individual for communicating and interact with their friends, family, stranger etc(Donohue and
Schomburg, 2015). IN this reprot there are some positive and negative aspects related to the use
of online aspects that can be shown below:
Positive factor Negative factor
 The main benefit of using online  The major drawback of online platform
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platform is to connect with huge
number of people with differentiate
skills and knowledge.
 Using the online platform helps in
increasing the visibility.
 As using social media individual can
render the high opportunities by sharing
their ideas and thoughts(Bradshaw,
2017).
is that using social media involves
various frauds and scams that will
affect the individual life of person.
 In this information is available is
sometimes fake and modified that can
generate trust issues in the person's
mind.
 Leaking the personal information is the
major fear face the individual at the
time of using social media.
For individual being offline
In this when a person is not interested to interact with the large audiceince on global level
than they transfer information through offline platform that will considers some positive and
negative aspects that can be shown below:
Positive aspects Negative aspect
 In this if a person is connects with
some other person by using the offline
medium that it will shows good
relationship between them for a longer
period of time.
 The major positive factor of using
offline medium is creating the
trustworthy relation with the other
person. For example- if the data is
taken from books it can easily
examined and verified.
 The major pro of this enhance the
communication and vocational ability
of the person that helps in their
 As communicating with offline does
not have any record so for person it is
difficult to use it for future use.
 In this if the information is transfer
with the use of offline mode that it can
be distorted or there is a fear of
reaching wrong information.
 In this there is a fear of mixing the
information because offline platform
needs to be gathered all information
manually(Blaschke, 2018).
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personal and professional life.
For Business being online
If business is run on the online platform that it may affect the positive and negative
aspects that is explained below:
Positive factor Negative factor
 Using the online medium helps the
businesses to transacts the payments
easily and conveniently due to this
organisation can get high profits and
revenues(McKnight and et. al., 2016).
 Adopting the online medium for the
advertising purpose reflects as a cost
effective and time saving activity due
to this company also attracts the large
number of customers within a small
period of time. For Example- ZARA
can use the online medium so that they
can beat the rivals.
 In this information related to the
various stakeholders are available and
also it is easy to communicate with
them. For example- the data related to
Hotel Hilton can be available on
website that helps the stakeholders to
check effectively and also understand
the financial condition of the business.
 Following the online platform in the
business helps in communicate with
clients and various other stakeholders
of business but at the same time this
will play a negative role in the image of
the firm. Like- Nestle controversy
impact negatively on the brand image
because of inaccurate transfer of
information.
 As using the online platform for the
payment is not safe in some condition
because in this customers are facing
frauds due to this trust of the people
may affected negatively(Lecheler and
Kruikemeier, 2016).
 Major drawback of using this platform
is that the strategies can be copied
easily by the competitors. For example-
pricing strategy of Marks & Spencer
can be adopted by the ZARA to attracts
more customers.
For Business being offline
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Positive aspects Negative aspects
 By using the offline market company
can make the personal relation with the
customers and stakeholders that helps
in retaining them with organisation for
a longer period of time.
 Adopting offline business helps in
generating the brand loyal customers
that is beneficial for the survival of the
firm(Urbach and Röglinger, 2019).
 Offline business helps in disclosing the
benefits and features of the products to
their customers personally that will
enhance profitability of the business
firm.
 The major drawback of using offline
platform in the business is that it
contains high cost and revenues due to
this operations may be affected. For
example- the stores of M&S are prime
locations that have high rent and
maintenance that is unavoidable.
 Cost included using offline marketing
campaign can more that will affect the
profitability of the
organisation(Stephen and Edwards,
2017).
 Using the offline medium by the
organisation can affect the coverage.
AS it only covers the limited area that
does not generate high profits.
Challenges to manage several online accounts and the tools that helps in efficiently by using
online platform
Using the online medium in developing the personal and professional skills is very
complex and risky and due to this government and the business can take some actions so that
fear and frauds can be minimised so that operations can be done effectively.
 Viruses and malware issues- It is the major challenge that is face by the organisation
and individual when they adopts the online medium. In this several software on internet
can be developed that can damage the information and data of the other computer system
and this will create a major problem of reducing the image into the marketplace. In this
using data including virus may leaks the data and facts that are very confidential for one's
use. In this when an individual go online that they have an issue of passing the personal
information by destroying the security that represents as a major threats to the
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company(Aksal, 2015). For example- That the Intercontinental group of hotels having
their records and data on the cloud computing software that was installed in the system so
that if there is any virus with this that is faced by the software that will cause of leaking
image of an individual and business.
 Hacking: It is also be a challenge that is completely dependent on the online activity that
is performed by an individual or an organisation as well. As there is a threat of cyber
crime as in terms of hacking and under which individual's data is stolen by other as
without taking particular permit and authority from sourced. In this individual's data and
personal information is being used without any ethical practices. It is an unethical form
under which both personal and professional issues is developed on continuous basis.
There is different methods as like Clickjacking is used by hackers as in order to hack
certain process by which information is hacked within one click and could be misuse as
per individual convenience. In addition to this there is many other forms as well that
creep others data as in the fear of misuse of vital information. It is a fear that is developed
and processed in both individual as well as business as well and induced as a business
threat under which leakage of information and its operation is addressed(Erstad,
Eickelmann and Eichhorn, 2015).
Measures of Security and Privacy Challenges
It is an aspect that has negative impact over the different kind of challenges within which
preventive and acknowledge prevention is taken out so as to reduce and minimise overall
productivity of business. There is different measure that is as explained below as:
Anti-viruses: It is an essential aspect under which business has conduct and operate all
its business functions and operation through online services. In this different services is explored
by business while installing virus detection software that has protect the system to get rid of virus
presence and anti-virus protection. It is basically a safeguard that usually account basic and vital
information under the perfect balance in concern of privacy and security(Selwyn, Nemorin and
Johnson, 2017).
Password protection: It is an aspect in which business has measured different prospect
under which hacking is getting avoided from the system. It is used to manage and detect
password and its protection so that it create complexity and difficulty for hackers to get hacked
certain detailing. It is password is decoded into an electric signal thus the change in locked
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patterns and its number is increases that enhance the probability of protection. In this security
perception of business is getting advanced by which privacy and security focus is the biggest
concern of the business.
Training: It is the most essential aspect of hacking and its challenge as due to the lack of
knowledge in an individual create more complexity while managing individual data and
information. In this business has offered certain training and development by which accessibility
of internet and social media services is processed with comfort and flexibility. In support of
training and development sustained changes in terms of technical advancement is induced so that
hackers and its attack is easily analyse by business. It enhances the probability of protection so
that better changes is implemented with formalised manner. In this rate of cyber attack also get
protected and strong relation in between customer and business is developed with sustained
basis(O’Mara and Harris, 2016).
Discuss different mobile platforms with their functions, applications and suitability that added
value to the society
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As it can be observed that current situation of pedantic has become very drastic that has made
various governments to think over alternative for making reaching to persons in effective way.
So, in order to make all health information related to COVID 19 governments has formed
various apps that are there to make identification of patience nearby, collective information about
the statistics of average cases emerging nearby or in particular locality. App like covid catch, Ha
Magen and various other apps has helped in making people aware about situation that has been
accruing within an country. These app were developed by governments to maintain data about
average cases of COVID existing in an area or particular locality(Selwyn, 2015) .
COVID watch
This app has been developed with collaboration of Stanford University and empowers
over protecting themselves and their communities without infringing in the privacy of others. In
this Bluetooth is being used for detecting signals coming form the users. When they are in
proximity with each other and gives them an alert about patience existing and have been tested
positive. One of the most unique feature of the app is to make third party that includes
government and is required to track that has been exposed by him. This is among first app to be
released as an open source platform that includes decentralizing Bluetooth contact tracing(Raju,
2017).
HaMagen
Launched by the Health Ministry of Israel, the app uses contact tracing to contain the
spread of the deadly contagion. The app allows users to know if in the past 15 days they were
close to anyone who has been diagnosed with the virus. Once a user installs the app, his
movements are tracked using location technology and the information fetched is compared with
the ministry data on the whereabouts of those who have been diagnosed. If it transpires that a
particular user was indeed in proximity with an infected person, the app redirects the person to
the health ministry website where he can register for self-quarantine(Syme, 2017).
Both the apps has been proven to be a boon to its government and people living in these
countries. Under such an dynamic situation of pandemic circulation of information about the
spread and patience information. These apps has been possessing technology like decentralized
Bluetooth contact tracing which is latest an one of its own kind. Also the apps has been helping
people in society to gain information over the COVID. Such apps is an boon to people living in
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society as due to this people were aware about the rules like wearing mask, using sanitizer and
maintaining social distancing has been followed. Apps has played an important role in making an
society better aware about health issues that has been accruing.
CONCLUSION
From the above report it is to be concluded that the present revolution regarding the
digitalisation is playing a significant role in the professional and personal growth. In this if a
organisation may operate on the online platform that it can capture the audience internationally
and due to this firm will face several issues regarding hacking, bugging and impact on goodwill.
In this way when a person is able to connects with globally than they adopts the use of online
media like social media that helps in sharing their thoughts with the huge mass but at the same
time there is a problem of leaking of information when the safety measures cannot be adopted
effectively. In this two mobile apps helps more in promoting the goods and services and also
helps in developing the effective communication with the large audience. It is also useful for
taking feedbacks of the customers so that business may improve their products and gain high
amounts of profits margin.
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REFERENCES
Books and Journals
Aksal, F.A., 2015. Are headmasters digital leaders in school culture?. Education &
Science/Egitim ve Bilim. 40(182).
Blaschke, L.M., 2018. Self-determined learning (heutagogy) and digital media creating
integrated educational environments for developing lifelong learning skills. In The
digital turn in higher education (pp. 129-140). Springer VS, Wiesbaden.
Bradshaw, P., 2017. The online journalism handbook: Skills to survive and thrive in the digital
age. Routledge.
Donohue, C. and Schomburg, R., 2015. Teaching with technology: Preparing early childhood
educators for the digital age. Technology and digital media in the early years: Tools for
teaching and learning, pp.36-53.
Erstad, O., Eickelmann, B. and Eichhorn, K., 2015. Preparing teachers for schooling in the
digital age: A meta-perspective on existing strategies and future challenges. Education
and Information Technologies. 20(4). pp.641-654.
Keengwe, J. ed., 2015. Handbook of research on active learning and the flipped classroom
model in the digital age. IGI Global.
Lecheler, S. and Kruikemeier, S., 2016. Re-evaluating journalistic routines in a digital age: A
review of research on the use of online sources. New media & society. 18(1). pp.156-
171.
McKnight, K. and et. al., 2016. Teaching in a digital age: How educators use technology to
improve student learning. Journal of research on technology in education. 48(3).
pp.194-211.
O’Mara, B. and Harris, A., 2016. Intercultural crossings in a digital age: ICT pathways with
migrant and refugee-background youth. Race Ethnicity and Education. 19(3). pp.639-
658.
Raju, J., 2017. Information professional or IT professional?: The knowledge and skills required
by academic librarians in the digital library environment. portal: Libraries and the
Academy. 17(4). pp.739-757.
Selwyn, N., 2015. The discursive construction of education in the digital age. Discourse and
digital practices: Doing discourse analysis in the digital age, pp.226-240.
Selwyn, N., Nemorin, S. and Johnson, N., 2017. High-tech, hard work: An investigation of
teachers’ work in the digital age. Learning, Media and Technology. 42(4). pp.390-405.
Stephen, C. and Edwards, S., 2017. Young children playing and learning in a digital age: A
cultural and critical perspective. Routledge.
Syme, P., 2017. Assembly lines or assemblages: What the human equation can teach us about
creativity and a modern education system in the digital age. Knowledge Cultures. 5(02).
pp.123-143.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization Cases (pp. 1-12). Springer,
Cham.
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