Integrated Professional Skills in the Digital Age - (pdf)

INTEGRATED
PROFESSIONAL SKILLS
IN THE DIGITAL AGE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1 Negative as well as positive applications of internet upon society and business.....................3
2 Threats confronted by organizations as well as society by usage of internet...........................7
3. Comparing and contrasting two unified communication providers.........................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Internet forms an important part of business and societies of the world and has become
important to carry out the business operations. As scope of internet has grown for the businesses
and society there are various threats which has also increased over a period of time. In this report
TESCO is taken as an organisation, which UK's popular multinational retailing company. This
report discusses about the positive and negative use of internet for businesses and society. Also,
it includes the type of threats which are faced by businesses and society while using internet and
also includes the measure to be taken in order to minimise the threats. Present report also
compares and contrasts two unified-communication providers and their features, applications and
suitability for business.
MAIN BODY
1 Negative as well as positive applications of internet upon society and business
Business Society
Positive usage of internet upon business
Since the advent of globalization, digital
technology and internet has been the most
remarkable tool which has overshadowed the
future with wide range beneficial aspects. In
this world of cut-throat competition,
conducting any kind of business or exchange
without the utilization of internet has nearly
become impossible (Rashid and Asghar, 2016).
Whether production or marketing, digital
technology has influenced numerous
traditional methods used in operations and thus
has become the indivisible part of any
business. As it is considered as the primary
factor of innovation and creativity, this internet
has flourished each and every business aspect
as well as has interlinked the broad
Positive usage of internet upon society
Along with business, internet also has
restructured the life of whole society as well as
has instilled them with numerous positive
impacts. Internet has simplified the life of
community and has helped them to overcome
the issues and challenges.

geographies with consumers. There are wide
range of applications of internet in business
namely
Marketing
An innumerable number of companies and
businesses usually uses internet to advertise
their product which is their sole purpose. The
Advanced use of internet has fostered them
with numerous tools of marketing via which
they can interact with consumers. Websites,
search engines, e-mails are some favourable
channels through which the businesses
becomes capable enough to market their goods
and services.
Enhanced knowledge base
As there are bulk of useful informations are
available on internet, individual as well as
entire community can now access these
informations which eventually helps them in
managing their daily work. Advancement in
internet has countermanded the wide
traditional libraries and provides with tons of
data and information which increases their
knowledge along saving the valuable time.
Apart from this, researching on any subject by
approaching information on internet.
Business automation
It is the method via which daily business tasks
as well as management are being maintained
and programmed in apps to perform the
business functions instantly. Artificial
intelligence is generally the crucial key within
business automation process which ultimately
support them in decreasing the human
interaction with extreme risks tasks. The
internet in vie of this has allowed the
enterprises to alleviate manual work as well as
perform the activities with significant accuracy
instead of relying on different traditional ways
of organizing the work.
Communication
Internet has transformed the entire
community's personal life by enabling them to
remain in touch with each other. Through
internet, people are able to communicate with
one another on real time platform either by
emailing or messaging each other despite the
long distance (Jenaro and et.al., 2018). People
need not to depend on conventional methods
for contacting one another as internet has
allowed them to interact through video calling.
Employee online development programmes Convenience