Positive and Negative Aspects of Social Media on the Internet

INTEGRATED
PROFESSIONAL

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Compare and contrast between the positive and negative aspects of Social media on the
Internet.........................................................................................................................................3
Discuss the challenges and measures of security and privacy that are taken when Social media
services are used online...............................................................................................................5
Select any two examples of Social media, compare and contrast their features, applications,
discussing their suitability for businesses. ..................................................................................6
Do you think, Social media site can be a communication tool? Justify your answer..................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital media involve the usage of electronic devices in order to communicate the values
and deliver significant experience to user. It is the blend of technology that simply involve the
professional team that have technical, analytical and artistic skill that helps to build the content
and engage user successfully. This has simply promoted the transparency and strengthen
connective between the different parties which has further simplified the issue of distance barrier
(Baruah, 2012). Due to the wide integration of professional skill, technique and capability has
promoted the communication skill or ease of doing digital business via medium like SEO, email
marketing, SEM, social media, creation of website and so on. Amongst all these platform social
media is most commonly used as it encompasses the community of like minded people. So due
to the frequent usage most of the companies uses it to enhance the conversion rate and generate
leads. This report cover topics like positive and negative aspect associated with using social
media. Along with that security and privacy challenges of the social media services are
discussed. Further, take the two examples of social media base on which comparison and
contrast is done to ensure the sustainability of business.
MAIN BODY
Compare and contrast between the positive and negative aspects of Social media on the Internet
Social media is the part of digital media which comprises of applications that are
exclusively designed in order to share the content effectively and within real time. Application of
this tool involves the ability to share the post, photos, invite people for a event, identify job
profile and simply chat with one other (Bruhn, Schoenmueller and Schäfer, 2012). It has
effectively engage the wider section of user because they get the opportunity to remain in touch
with their existing contacts and even make new friends. These tool have the responsive design
due to which visitors can use social media like Facebook, Twitter, LinkedIn in different
electronic devices such as desktop, smartphone, laptops and so on. Thus, it is the significant tool
that have maximise marketing efforts by enhancing interconnectivity.
Comparison between the positive and negative aspect of social media sites
Social media sites Positive aspect Negative aspect
Facebook Application of such social Engaging huge time on such sites

networking sites encourages the
people to socialize with one other
by developing their own identify.
Generally, it helps to improve and
lighten the mood by virtually
spending time with peers.
more probably leads to addiction
which affect the mental health
and leads to absence of presence.
Along with mental health it
disturbs the physical health as
well and leads to problem like
obesity.
Instagram Instagram is established with
advance privacy settings based on
which any outside user can can
access the profile of person until
and unless they are follow request
is accepted. This makes the sites
better and secure the interest of
diverse users.
As the application has various
creative features due to which
user consume long hours in using
the sites that finally causes
depression and lack of physical
activity (Ellaway and et. al.,
2015).
LinkedIn The main advantage associated
with LikedIn is that it helps to
build the strong network with
business owner which mean it
offer great career opportunity.
Along with that it can enrich the
knowledge of individual because
they constantly get the new
updates and can explore blogs of
their choices.
It probably takes time to build
the strong connection with
businesses and grow the
particular LinkedIn. Further,
overload of content is the other
issue which hamper interest level
and create confusion.
YouTube It is one of the widely used sites
as here the content is presented in
form of Video display that avoid
the chances of boredom. Also
there exist numerous content on
Usually the user easily believe
on the content they see due to
which they may get befouled
owner of channel. Additionally,
huge time is consumed in terms