Positive and Negative Aspects of Online and Offline Selling

This report discusses the positive and negative aspects of services and products being sold online and offline. It also explores tools to manage online accounts with passwords and different track and trace apps for mobile platforms. The report concludes by highlighting the opportunities offered by digital technology for individuals and organizations.

Integrated Professional
Skills

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Compare and contrast between the positive and negative aspects of services and products
being sold online and offline.......................................................................................................1
Discuss tools to manage online accounts with passwords..........................................................3
Different type of track and Trace Apps for different mobile platforms .....................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital technology transformed each and every aspect by providing extraordinary
opportunities to individuals and facilitate organisations to disrupt industries by undertaking
advantage of new emerging digital technologies. In this mode internet provides a medium which
is lighter, compact, faster and more versatile. It can store large base of information and data in
effective manner in a safe and secure way. Digital technology introduced development in every
sector in huge proportionate (Alvermann and Sanders, 2019). With the help of this technology
business organisations enhances their overall profitability at great extent. Present report include
discussions upon negative and positive aspects of products and services that are selling offline
and online. Along with this report also include tools to manage passwords. Lastly project
involves discussions related to applications, features, suitability and function of track and trace
apps along with their value to society.
MAIN BODY
Compare and contrast between the positive and negative aspects of services and products being
sold online and offline
Digital technology plays key essential role in modern world, as it is providing wide range
of opportunities as well as advantages to organisations. In relation to online mode organisations
are offering their services as well as products with the use of internet, while if it is talked about
offline mode entities engage in the process of producing, distributing and selling products and
services in physical stores. Mentioned below contrast and comparison among negative and
positive aspects of “ business” being sold offline and online is being defined:
Positive Aspects
Customer Intelligence: It is an essential aspect in which business organisation can
gather and analyse consumer's associated informations and can further develop more effectual
relationship with them.
Potential for rapid growth: Digital technology facilitate organisations to grow their
business by providing them opportunity to have global access and offer services and products
24/7. Online mode allows company to attract and influence large base of consumers irrespective
of geographical distance.
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Easy access to market: Being a flexible mode to conduct business organisations have
significant opportunity to make their easy entity in new market segment without being engaged
into physical obligations. Online business allows entities to initiate their business operations
while facing unnecessary complications and issues.
Reduced overheads: By conducting business services digitally, organisations can make
maximum level of reduction in the expenses like electricity, workforce, store maintenance,
warehouse and more. It automatically increases profit reserves of companies.
Negative Aspects
Privacy: Major negative issue on online platforms is that payment options on online
platforms is directly linked with consumers banks accounts. This can sometime lead towards
frauds through which satisfaction among customers can decrease.
Price wars: Online selling of services and products increase aggressive competition level
among organisations, in order to lure maximum number of customers entities are influencing
consumers with heavy discounts and attractive offers that creates unhealthy competition in
marketplace.
Returns and complaints: One of the major negative issue in online selling is that, it is
increases number of returns and complaints level as per compared to offline mode. For instance
if in the process of transportation products faces damage issues then in this case company have to
bear the loss and are required to return full among to customers.
Compare and Contrast between the positive and negative aspects of “Individuals” being online
and offline
Positive Aspects
Social networking: Online platform comparatively to offline provide 24/7 consumer
assitant services to individuals. It increases satisfaction level among customers as their queries
and issues get resolved in time effective manner.
Personal security:It is most important advantage that individuals can have, as in this they
are allowed to have access of their their account password and security through which they can
secure their personal information. It increase feeling of safe internet browsing among customers.
Negative Aspects
Generational divide: This term is mainly associated to generation gap among customers
of different age. In this it has been evaluated that, there is far difference among consumers
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related to believes, values and actions. In this case if company advertise by emphasising among
one generation taste and preferences them it may affect other.
In accordance with above mentioned analysis it has been evaluated that as per compared
to offline mode online selling measure provide many opportunities through which business
organisations can ensure their growth and long term sustainability. While, if it is talked about
negative aspect this has been identified that if an entity mainly offer products and services by
focusing upon younger generation of customers then it can largely affect believes and
perceptions of older generation and can restrict them to make their purchase via online platforms.
It can have impact upon overall profitability generation capability of company
Overall negatives and positive of being online
According to the evaluation, this has been determined that online selling include number
of negative as well as positive impact upon business operations. In relation to negative side it is
identified that online platforms may lead customers to face viruses, theft and hackers. This many
affect their financial as well as personal security in adverse manner. While on the other hand, by
taking advantage of online platforms customers can have opportunity to grab many discounts and
offers.
Discuss tools to manage online accounts with passwords
Privacy and security plays important role, this makes business organisations to assure that
they provide their customers with the facility of separate credentials. In addition to this it has
been evaluated that there are many difficulties and challenges that can be faced to manage
different online accounts with several passwords and usernames.
It has been determined that online selling makes both customers and business
organisation faces ample of privacy and security challenges. In this consumer can get affected
with threat of hackers, click jacking, fake profiles, location leak and more. In this it is essential
for companies to make sure that they are well aware with hackers who might hack their websites
and can have access to informations and customers details from their own benefits. It makes
customers to shift their tend towards physical shopping. Thus, in order to prevent all these
challenges it is essential for company to take advantage of different tools in order to effectively
manage different type of accounts with passwords and usernames. Mentioned below there are
some effective tools that can be undertaken by both customers as well as business organisations.
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Anti- virus software:
It is mainly defined as a type of program which is basically developed or designed to
provide protection computer from different type of malware such as rootkits, computer worms,
keyloggers, spyware and more. With the help of this, software organisations can effectively scan,
detect and remove viruses from computers. This makes business organisations to install antivirus
software in their each and every system to provide them with proper protection. It will allow
entities to make sure that customers personal details and data are safe from any form of malware.
In addition to this, it has been evaluated that by taking advantage of this organisations can
conduct various functions in safe and sure manner. Anti-virus software benefits companies to
assure protection from viruses, prevention of phishing attacks, protection against online threats,
protection from identity theft, firewall protection and faster computer operations. While on the
other hand customers by installing this software can block spam sites and ads through which they
can have online shopping experience in more secure manner.
1Password:
It is one of the most effective tool that allows customers to manage, create and securely
access their passwords from Android, Mac, iPad and iPhone devices. This tool can also be
installed by organisation in their computers as it is having plug-ins for all the major web
browsers — Safari, Firefox and Chrome, and user can also pull up your passwords from the
application itself. In addition to this it has been evaluated that with the help of this tool
consumers can take advantage of password generator facility and can create strong password.
Further it has been evaluated that one of the most fantastic feature of this tool is that is allows
user to saves all their login information and passwords into their own secure database which is
stored on their computer while having facility to sync with Dropbox. Along with this this is
being determined that by taking advantage of 1Password user can store informations like address
information, credit cards, server logins for their websites and software serial numbers.
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Thus, as per the above mentioned discussion this has been evaluated that in order to have
safe and secure online shopping experience it is essential for both customers as well as business
organisations to have safe and secure online passwords. In this it is important for organisations to
protect their customer sensitive informations as to ensure that they do not compromise safety of
their customers, as it will result in reduction in satisfaction level of customers towards online
shopping. While on the other hand, for customers it is essential for them to use strong, secure and
unique passwords. For this both companies and customers are required to take advantage of great
tools in order to manage passwords and secure them. In this it has been recommended to both
customers and organisations to take advantage of 1Password to safely and securely manage their
passwords. It will effectively allow them to create strong passwords in effective way. In context
with business organisations by using 1Passwords entities can take advantage of Dropbox to
secure their database which can be synced across every connected computers as well as devises.
Different type of track and Trace Apps for different mobile platforms
Since the start of Covid-19 pandemic there are different types of track and trace apps that are
being developed by governments for different platforms. With the help of this government have
access to symptoms and can further track disease. In addition to this, with this apps government
can provide individuals with the facility of alerting users when they are in direct contact with
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conformed positive case. Mentioned below there are some certain apps developed by
government through which they can track and track individuals with conformed symptoms:
CovidWatch:
This is one of the most effective app which is formulated with the collaboration with
Stanford University. In this it has been evaluated that this app allows individuals to empower
themselves to protect themselves as well their communities without surrendering their privacy.
Further it has been signified that in this app user cab undertake advantage of Bluetooth signals to
effectively detect individuals those who has tested positive with COVID. Along with this as per
according to the evaluation it has been signified that CovidWatch is first application that releases
an open-source privacy for decentralized Bluetooth contact tracing and privacy-preserving.
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Aarogya Setu:
This app is one of the most downloaded app which is being developed by Indian
Government as within just 13 days of its launch this app get downloaded by 50 million and more
than users. This makes Aarogya setu app one of the world's fastest downloaded app. With the
help of this government can track Covid-19 individuals. In addition to this it has been evaluated
that one of the most special feature of this app is that it notify users if they crossed their path
with diagnosed with positive cases. In this government can track with the help of location-
generated graph and Bluetooth. As per according to the evaluation it has been signified that this
app is having self-testing function, in which it is essential for users to answer few questions. All
the responses then sent to government servers. Further it has been stated that this app also allows
individuals to take advantage of self-quarantine instructions. In addition to this as per according
to the evaluation this is being determined that this app is mainly available in 11 languages as is
also available on both iOS as well as Android platforms.
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Thus, it has been evaluated that according to the above mentioned analysis it has been
evaluated that both of the above mentioned app have special features, suitability and applications
(Smith, 2018). In addition to this it has been signified that these apps developed by government
allows users to ensure their safety in a well defined and effective manner. These apps
significantly add value to society in effective manner. As they provide facilities related to make
themselves aware from COVID patient in effective manner.
CONCLUSION
According to the above mentioned report it has been concluded that digital technology
offer many significant opportunities to individuals and organisations for more growth and
development. It not only eases the work process but also reduce risk factors. There are different
type of tools with the help of which passwords can be effectively managed. In addition to this, it
has been evaluated that because of the pandemic situation of COVID-19 many governments
developed trace and track apps for different mobile platforms to add value to society. Thus, it has
been identified that with the help of digital technology individuals, groups and companies can
effectively perform their operations in feasible manner.
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