Report On Supply Chain Management(SCM)

INTEGRATED SUPPLY CHAIN AS A
SOLUTION TO THE TRADITIONAL SYSTEM
PRACTICES AND ITS BENEFITS FOR THE
PARTNERS INVOLVED IN SUPPLY CHAIN
MANAGEMENT
Supply Chain Management (200329)
Sheharyar Tahir
18129423

Contents
Executive Summary......................................................................................................2
Purpose.....................................................................................................................2
Scope........................................................................................................................2
Methodology..............................................................................................................2
Findings.....................................................................................................................2
Recommendations....................................................................................................2
1. Introduction...............................................................................................................3
2. Research..................................................................................................................3
2.1 Research Scope.................................................................................................3
2.2 Traditional Supply chain method........................................................................4
a. Issues at Wholesaler/Distributer End...........................................................4
b. Issues at retailer’s end.................................................................................5
c. Issues at Manufacturer’s end.......................................................................5
2.3 Modern Supply Chain Integration.......................................................................6
a. Manufacturing Plan......................................................................................6
b. Distribution plan...........................................................................................6
c. Communication gap.....................................................................................7
2.4 Sharing of Benefits..............................................................................................7
3. Conclusion................................................................................................................8
4. Recommendations....................................................................................................8
References...................................................................................................................9

Executive Summary
Purpose
The main aim behind this report is to analyse the process of modern supply chain
integration and to find out how supply chain address the issues of its traditional
operations. This report discusses the actual need of integration of supply chain and
limitations of the old style supply chain management. This report also describes the
benefits of modern supply chain shared by different partners involved in it.
Scope
This report is mainly aimed to describe the shortcomings of the traditional method of
supply chain and explaining the suggestions from the modern integration approach.
The benefits of the integrated supply chain method has also been discussed along
with the fair distribution of those benefits amongst all the work partners.
Methodology
This report is based upon the knowledge gained through the reviews of published
articles and journals on modern supply chain and its profit sharing. All the references
used for this research are from the last 15 years and the information used is still
practically up to date.
Findings
Traditional Supply system was not designed to work as a team in all departments of
the supply chain. It was more of individual based work to meet the customer
requirements. Modern supply chain integration emphasize to work as team to
provide the best level of customer service. Knowledge sharing and benefit sharing is
very beneficial for all the supply chain partners in maintaining long lasting relation.
Recommendations
This report reflects the knowledge towards the managers to work in a collaborative
manner in terms of their decision making and thinking globally. It also promotes the
message of information sharing towards the managers to allow better production
planning and control. This supply chain integration helps in promoting the open
supply chain culture by fair distribution of benefits amongst all the partners in work