Intercultural Communication Challenges and Recommendations for BeautyPro Company in China

EFFECTIVE BUSINESS COMMUNICATION
Analysis of intercultural communication
Challenges

INTRODUCTION
• In the modern business environment, it is impossible to succeed without been culturally
aware. Peoples’ cultural background influences every move and decision they make in life.
The topic seeks to analyze the importance of effective intercultural communication. The report
discusses the intercultural challenges faced by BeautyPro in China. The topic explores the
different cultural values and etiquettes, different communication styles and cultural norms of
decision making. The report recommends practical solutions to BeautyPro executives to solve
the challenges. The report has four major segments; introduction, analysis of the cultural
challenges, conclusion, and recommendations. Cultural diversity affects business
organizations due to the different values, etiquettes, communication styles and norms of
decision making.

Different Cultural values and Etiquettes
• Cultural values and etiquettes influence people’s perception on working as a team
or as an individual in the workplace. Individualistic culture concentrates on
individual achievements and rights while collectivistic culture put more emphasis
on group achievements and need to belong in an in-group. Chinese are a
collectivistic culture and express themselves in consideration with other people’s
needs (Zheng, 2015). The Chinese culture emphasizes on a group and, displays
positive attitudes towards members of other cultures.

• Cultural values influence people’s respect to senior’s managers and orders
given at work. Employees from high power distance cultures follow what they
are directed to do and do not question the managers' authority while people
from low power distance cultures demand explanations from superiors (Lu, Ren
& Guo, 2018). The interactions of people from these cultural inclinations are
prone to disagreement and conflict. The Chinese people subscribe to the high
distance power culture and respects the hierarchy in the organization and do not
question the motives of the orders given by seniors in organizations (Zhang,
2013).