This article discusses the importance of intercultural communication in the era of globalization. It explains how culture impacts communication and business dealing. The article also highlights the differences between high and low context cultures and the significance of cultural sensitivity in conducting business.
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Running head: INTERCULTURAL COMMUNICATION Intercultural Communication Name of the student Name of the University Author note
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1INTERCULTURAL COMMUNICATION Answer 1) Humanbeingshavetointerpretandmakesenseofworldsothattheycan communicate in the effective manner. Culture can help in creating a common framework that can allow communication. Linguistic politeness can be defined as the discursive strategic interaction that can help in maintaining harmonious relation and it can help in avoiding conflictwithotherpeople.Respectcanbecommunicatedinvariousmanner-facial expression, body stance or gesture. Politeness in Japanese culture can be expressed by bowing and the avoiding of direct eye gaze and being lower than that of a statusful addressee is an indication of politeness in the Samoan communities (Shaules, 2007). People have a tendency of making judgements regarding what is polite and what is impolite and the judgements can be said to be dependent on the context. People staying aware of the cultural nuancesofpeoplebelongingtoadifferentcountrycangiverisetoconfusionand maladjustment. What is polite language use can vary from one person to another which can give rise to conflict. One of the major issue that can prevent successful intercultural communication is not understanding the cultural differences. Meaning can be said to be co- constructed that varies from one person to another and this can give rise to issues in the society. People do not reside within the objective world and the language that is spoken by the people is influenced by context along with culture. An individual not being able to understand the mannerisms of people residing in a different culture can give rise to issues within the society (Piller, 2017). The people of Japan, Arabic world and China belong to the high context culture who depend on the aspect of non-verbal communication. For the people who belong to the high context culture personal space is not that important (Davies & Bentahila, 2012). On the other hand, the people of USA and Germany belong to the low context culture who depend more on the aspect of verbal communication. For these people personal space is important. The
2INTERCULTURAL COMMUNICATION people who are from high context culture have a polychromic orientation in relation to time whereas the people of low context culture have a monochromic orientation pertaining to time. Intercultural communication is of great significance as it can provide one with the ability of dealing with different cultures. The cultural differences should be dealt with in a peaceful manner that can help an individual in surviving in the era of globalization. Intercultural communication can help an individual in sharing information across the various cultures along with the social groups (Geertz, 2008). Intercultural communication can help in understandingdifferencesregardinghowpeoplefromacrossvariousculturesactand interpret world that is around them. Culture has a great amount of impact on the manner of conducting of a business and cultural implication is of great significance for the purpose of succeeding within the global context. The dearth of cultural sensitivity within the business dealing can offend the prospective client and have a negative impact on the bottom line of a company.
3INTERCULTURAL COMMUNICATION References: Davies, E. E., & Bentahila, A. (2012). 12 Anglo–Arab Intercultural Communication1.The handbook of intercultural discourse and communication,29, 231. Geertz, C. (2008). Thick description: Toward an interpretive theory of culture. InThe Cultural Geography Reader(pp. 41-51). Routledge. Piller, I. (2017).Intercultural communication: A critical introduction. Edinburgh University Press. Shaules,J.(2007).Deepculture:Thehiddenchallengesofgloballiving(Vol.16). Multilingual matters.