Intercultural Competence in Business: Case Study Analysis

Intercultural
Competence in
Business

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Where did John gone wrong?......................................................................................................3
How could you help John better understand this cross culture problem?...................................3
Use of intercultural theories to explain it and support your discussion?....................................4
What would be your advice to John? .........................................................................................5
CONCLUSION ...............................................................................................................................6
RECOMMENDATION...................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Inter culture is a situation which occur between two or more culture. This problems occur in an
organisation when they has people of different culture and background (Curran, 2018). This
create various problems in organisation as conflicting situation and also not allow company to
focus on their goals ad objectives. In this case. John is a person who is facing issues related to
cross culture due and does not create favourable situation for company. This Project report
includes discussion of problems of job and also helps John to understand problems of inter
culture. This report also includes discussion of different theories of intercultural and also
suggestion to John in order to overcome of problem.
MAIN BODY
Where did John gone wrong?
There are various cross culture problem occurred in business including ethnocentrism,
psychological barrier, stereotyping, geographical distance, language distance, conflicting values.
As per this case study, John is facing cross culture problem which can create impact on their
meeting. In meeting with Khalid, John stated normal conversation as he know there is a culture
of starting normal conversation. John has stared conversation by talking about whether and his
flight. He also talk about golf match which is good initiate to start a conversation (Ennis and
Riley, 2018). Mr. Khalid then talk about health of John's father and John respond to him without
any delay that his father was fine when he last saw his father at nursing home before several
moths. Mr. Khalid is a Omani industrialist living in Arabic country and culture of that country is
different from European country. As people of European country is living away from their
families whereas people of Arabic countries are more Family oriented. Mr. Khalid when get to
know that John as only meet once with his father as time when his fathers is facing health issues.
It create bad impression in minds of Mr. Khalid and they made perception about him as
irresponsible person.
How could you help John better understand this cross culture problem?
Cross culture problems refers to those problems which occur with comparison of
different culture (Murawski and Bick, 2017). There are various problems occur in case of John
which are as follows: