Intercultural Competence in Business MAR0131

Project 1 Case study 1
Intercultural
Competence in Business
MAR0131

EXECUTIVE SUMMARY
Multicultural proficiency is one of several characteristics in a company's interior and
exterior surroundings that are necessary for performance in a global Benetplace. Owing to their
ethnic backgrounds, competency aids in comprehending individuals and how individuals behave
in the workplace. The success of this partnership is assisting the company in establishing oneself
in a foreign nation and preserving a positive association with its people. This study seeks to
demonstrate multicultural concepts and outline the problems of integration in a foreign culture.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Where did Ben go wrong?...........................................................................................................4
What could you have said to help Ben better understand this cultural problem?........................5
Intercultural communication theories..........................................................................................6
Advice to Ben..............................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9