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Intercultural Language In International Business

   

Added on  2021-05-27

9 Pages1474 Words80 Views
Intercultural Language In International Business

Introduction Hello welcome to this presentation , my name is ( clients name) and I would like to talk to you about how language affects business communication especially intercultural business. Unfortunately like most people in the U.S, my understanding of mandarin is limited to the usually greetings of, “Nǐ hǎo , Zǎoshang hǎo, and Zàijiàn,” which mean, “ hello, good morning and good bye,” respectively. The ability to understand each other when communication is essential for ensuring relations and dealings in life and business. This is reflected in the Chinese saying, “Zài shāngyè jiāoliú zhōng chénggōng de guānjiàn,” which when loosely translated means , “ in business communication is key to success.” Understanding language is important because language holds people together as groups, differentiates them into groups and controls the manner through which individuals think, shape concepts, make judgments and perceive actions.

High-and Low Context LanguageLanguage can be categorized in two namely high context and low context language. This slide will review high context languageHigh context language refers to language that transmit very little with regards to the explicit message , but instead focuses greatly on the cultural and nonverbal aspects of that which is not said.This largely entails reading between the lines by observing the nonverbal cues to understand the messages intended meaning. In a high context language one focuses more on the a person’s body language to decipher the message being passed than the actual words being said. Silence is largely used as a tool of communication in high-context cultures and communication is in direct rather than directCultures that are regarded as high-context cultures include Arabs, Koreans, Chinese, Latin Americans and Japanese. For example in Chinese the tone is largely relied upon in the deciphering of the message.

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