Interface Usability Assessment: The Farm Shop Application

ITC504: Interface Usability
Assessment 5
Student Name: Mohammed Ikram Ullah Khan
Student ID: 11644124
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Table of Contents
Executive Summary...............................................................................................................................3
Introduction...........................................................................................................................................4
Reflection of interface design................................................................................................................5
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9
Appendix.............................................................................................................................................10
List of figure
Figure 1: Similar features in all the linked pages of the application....................................................10
Figure 2 Billing system.........................................................................................................................10
Figure 3: Categorized shopping...........................................................................................................11
Figure 4 : Welcome page.....................................................................................................................12
Figure 5: a Welcome page of the application......................................................................................12
Figure 6: Update feature in "The Farm"..............................................................................................13
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Executive Summary
Purpose: The Farm shop application is a complete build of an online platform for the users wishing
and willing to purchase food, beverages like wine and gift items from the online platforms. The
viewability of the respected application is done using the wireframes of each single feature availing
page designed in Balsamiq software.
Procedure: Balsamiq is software that is used to design the wireframes for a well-described view of a
blueprint like the structure of an actual application that is Farm shop. The Farm shop is an Australian
shop which has a motive to resolve the issue of seeking for the turn in long queues and also it aims
to support digital payment systems to help the global economy.
Result: This report is divided into four parts, the first one explains the design of user interface, and
the second one provides another option for the archetype of the Farm shop application. The third
one shows the substitute for the designed archetype of the Farm shop. End one is the documenting
part of designed archetype and then the respond of different group people. Completing the respond
section a written documenting of complete Farm shop application is made (Raleigh, 2017).
Recommendation: Farm shop gives an option of special deals for the customers whenever available
in order to provide user benefits and gain marketing leads. All the reachable pages of Farm shop
contain few common facilities providing icons. Under given is a diagrammatic vision of the same.
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Introduction
The Farm shop online shopping application is a well-developed design for solving the issue of
searching for quality food, drinks, and gift items in different areas. This Farm shop is a one-step go
process for all the quality deliverables. For providing a user friendly interface in terms of every
facility , the farm shop provides features like chat support, menu bar, searching process, even the
audio facility in case user is not willing to tap and choose, the individual can simply ask for the item
he wants to order the description will be automatically generated in front.
Above shown diagram is the image view of features that are similar in the linked pages of Farm shop
application for users to provide an easy processing in the ordering system of the user. Feature
provision is here in the form of buttons present in the header and footer of every page. Home
button, Offers button, contact us button, chat support button and the Category shopping button. All
these buttons avail users of a particular set of functionalities. Then there exist few of the principles
using which it gets easy to maintain the balance of facilities being provided at the user end, mainly
these are used to ensure quality at user end(Joyce,2017). The heuristic principles used are called by
the name of Nielsen heuristic model. In The Farm shop, these heuristic principles have supported to
set the quality in terms of error recoveries, standard and consistency management , better
viewability, Aesthetic and minimalist design, Flexibility and efficiency of use, user freedom and
control, with this also the Match between system and the real world (Emerson,2018).
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Reflection of interface design
Perfect systemization of query support is attended by following the heuristic principle of usability
inspection method is followed to assure the support system in case of some queries. In Farm shop,
the query support is provided by the contact system. Contact system is in the form of email
provision and phone number. The Farm provides users a feature of detail updating so that if any
mistake in detail has been done, recovery can be easily given to that section. User responses are
fully taken in care as well as consideration to update the new or existing versions.
a. User interface design
Design interfacing: The Australian based online shopping company “The Farm” solves the issue of
highly increased time complexity in searching the quality products (gift items) or even the food and
drinks. This application provides everything on a single platform, just over some clicks and two three-
step processes the deliverables would be at the doorsteps. The best part is it avails several different
features to support its functionalities and make the system more reliable at the user end. Features
provided are like audio sensing for searching whatever items may it be food, beverage or any gift
item, the user needs to verbalize and the available products would be visible for further selection,
most important “The Farm” after selection and payment gives user a particular bill format which is
actually a better way for the user to get a proof of order. This is recorded in the user account for
future reference if required.
Justification
Using the help and heuristic principle of usability inspection method, the update feature to the users
is provided so that in case of wrong data entry the correct one can be updated in the user account.
This principle helps in making the user interface more flexible and supportive to manage user data in
the application.
b. User requirements
The client's prerequisite for “The Farm” application is given an application ought to be simple and
contain suitable shading for clear permeability; the textual style ought to be proper and
comprehended by all kind of clients. "The Farm" application ought to be secure. It can be gotten to
by just enlisted clients after login in the application. As indicated by the client, the prerequisite ought
to contain different highlights to explain the installment related issues (Raleigh, 2017).
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Justification
This Farm shop is one stage go process for all the quality expectations. Forgiving an easy to use
interface as far as each office, the homestead shop gives highlights like visit bolster, menu bar,
seeking process, even the sound office on the off chance that client isn't willing to tap and pick, the
individual can essentially request the thing he needs to arrange the portrayal will be consequently
created in front. The best part is it profits a few distinct highlights to help its functionalities and
make the framework more solid at the client end. Highlights gave resemble sound detecting to
looking through whatever things may it be nourishment, refreshment or any blessing thing, the
client needs to verbalize and the accessible items would be noticeable for facilitating determination,
for the most part imperative "The Farm" after choice and installment gives client a specific bill design
which is really a superior path for the client to get a proof of request. This is recorded in the client
represent future reference if required (Paz, 2017).
c. Factors influenced
 The design part of the application “The Farm” has followed all the required design essentials
according to the online shopping platform necessity. Some of the major ones have been
possible quality wise due to the implementation of Nielsen model of usability. By the user
point of view “The Farm” application should be easy to run as well as clear at the
functionality end so that user gets a proper idea of facilities served by different icons
represented in the interface design.
 The diagram and accommodation rule is completely followed in the Application on each
screen in the “The Farm” application.
 Also, the bill generation system in the application named “The Farm” is following up the
paradigm of usability inspection. This gives an easy record maintaining facility at user end in
a detailed view if needed to be viewed as a future reference.
 Categorized view depicting every part of the shopping section helps the user in searching
and working the things out easily in a proper manner and this is what a user expects the
working of application to be.
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d. Similar interface
URL: https://www.nestonfarmshop.co.uk/our-story/work-with-us/
Through the welcome page, users who are visiting the Farm application the first time can sign up for
registering themselves and continuing the online shopping through the Farm shop. For the users
who have already registered on the application can easily log in and start the shopping process and
ending up at payment system through card or selection of cash on delivery.
Categorized shopping is a better feature provided by “Neston farms shop” to its users as instead of
drowning in the mess of searching everything in a mingled way, category wise segregation provides
the best way of searching and ordering the items as users find it anyway easier to search products
and food items category wise. The heuristic principle of documentation supports the system.
it is clearly shown that " Neston farms shop " after determination and installment gives the client a
specific bill organize which is really a superior path for the client to get a proof of request. This is
recorded in the client represent future reference if required. Also, it gives a feature of coupon
applying process if available and hence moving forward to precede the payment by user end. In the
seventh figure, a screenshot of chat support process is shown through which users can get help in
case if the query is faced respectively (Emerson, 2018).
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Conclusion
This report is the overall reflection of “The farm” application in the form of wireframe
representations. Wireframes are used to representation as they depict the functionalities in a more
specific way using icons. The complete interface design of “The farm” application has followed all
principles of Nielsen model to reach a satisfactory level in terms of functionality provided with
quality deliverable assurance. This report depicts the fully designed view of “The farm” application.
Majorly in this, I have shown about the focus points like user respond on some queries that are
solved at the user end. Report being divided into the parts describes completely about the design,
respond management and query solving, required factors on the basis of which an application needs
to be designed in terms of interface, framework prerequisites, limitations, and outline standards and
ease of use standards of the Nielsen that are used and implemented.
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References
 Raleigh, G. G., Tellado, J., Green, J., Lavine, J., James, J., Nguyen, L. A. M., &
Carter III, R. B. (2017). U.S. Patent No. 9,557,889. Washington, DC: U.S. Patent and
Trademark Office.
 Emerson, C., & Ender, T. (2018). An Architecture Analysis of a Cyber Secondary
School as a System of Systems. In Disciplinary Convergence in Systems
Engineering Research(pp. 1069-1080). Springer, Cham.
 Paz, F., Paz, F. A., & Pow-Sang, J. A. (2017). Comparing the Effectiveness and
Accuracy of New Usability Heuristics. In Advances in Human Factors and System
Interactions (pp. 163-175). Springer, Cham.
 Joyce, G., Lilley, M., Barker, T., & Jefferies, A. (2017, July). Mobile Application
Usability Heuristics: Decoupling Context-of-Use. In International Conference on
Design, User Experience, and Usability (pp. 410-423). Springer, Cham.
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Appendix
Figure 1: Similar features in all the linked pages of the application
Figure 2 Billing system
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Home button, Offers button,
contact us button, chat
support button, Category
shopping button.

Figure 3: Categorized shopping
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Figure 4 : Welcome page
Figure 5: a Welcome page of the application.
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Figure 6: Update feature in "The Farm"
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