Interface Usability

This article discusses the interface design of an online farm shop, including targeted users, design principles, usability and user experience goals, and the positives and negatives of the design application.

Running head: INTERFACE USABILITY
Interface Usability
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Author’s Note-

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Table of Contents
Introduction..........................................................................................................................2
Discussion on the Interface Design.....................................................................................2
Conclusion...........................................................................................................................4
References............................................................................................................................5

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Introduction
The case study that is used for making the interaction system of is a small farm shop that
wants to make its selling process online. This design is particularly made for the shop where all
the selling of the products will be done online that the client demands. This helps the shop to cut
the cost of making a good front end store for the customer can buy the products (Gkatzidou et al.,
2015). The application of “Local Farm Shop” helps the users as they can buying their daily
commodities online and the products they will offer is fresh that is delivered in no time by the
local shops delivery boys. The application has the possibility to sell various types of products
from daily needs products to wine, beverages, groceries, as well as gift products. The application
also provides a feature of booking table from a restaurant or book a banquet for function. The
interface that is designed is user friendly and is a safe application to use.
Discussion on the Interface Design
 Targeted users- The targeted users are the local customers who are to be involved with
the system of that is designed for the local farm shop (Hong, Tam & Yim, 2016). Since,
the shop will maintain all its customers in the local area, so the users who are targeted for
using the application is the local users.
 Design principles influencing application design- There are many design principles that
are to be followed while making the design of an application (Aykin, 2016). Out of which
the purpose of the application and a proper communication is to be established in
between the user of the application. This design of the “Local Farm Shop” fulfills all such
design principles. The components of the interface that addressed the design principles is

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that the customer can contact the shop owner if they face any difficulty in purchasing
phase.
 Usability goals- This goal includes to fulfill the requirement of user. This actually states
about how the user uses the interface for the purpose of buying. The usability goals are to
be made clear while designing an interface (Akiki, Bandara & Yu, 2014). The interface
which is designed for the “Local Farm Shop” satisfies all the usability goals that are
needed to design this prototype. The customer needs to use the interface design properly
for ordering a product from the shop as well as book a restaurant or banquet. The pages in
the interface enables the user to navigate from one page to another with ease.
 User experience goals- The user experience of the user is basically the experience of the
user that is faced in using the application. The application of the “Local Farm Shop”
provides a smooth user experience (Wang, 2017). The users are given instruction about
what to do next for proceeding with the booking or buying a particular item form the
shop. So, overall the user experience is fully satisfied by the interface that is designed.
 Positivities and negativities of the design application- The positivity that the design
interface provides is that the users or the customers are guided through attractive pictures
as well as discounts that the customers can avail for buying a product or booking a
restaurant or banquet (Li & Xue, 2018). The negativity that this design gives the users is
that if the user is not in that locality, the shop cannot provide service for them. As the
shop is a small one and provides service only in a certain circle area. So, the customers of
other region cannot avail their service.
 Designed prototype provides best solution for the Local Farm Shop- This designed
prototype is the best prototype for the local farm shop. This is because it shows all the

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features that a shop needs to go online and provides user efficient experience for the
service.
Conclusion
The attractive feature that the design propose is to give offers to the loyal customers with
the purchasing they are proceeding. The design of the interface provides the customer with
surety that the product will be delivered very soon to the customers. The customers can avail the
service of restaurant from this application that makes the system more efficient. Design
principles of the organization provides the user with perfect design of the application that will
help the user to fulfill their purpose. There are usability goals that rea clearly stated with the
design interface along with goals of user experience. The positivities as well as negativities of
the application are described with a justification about why this design application is perfect for
the farm shop.

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References
Akiki, P. A., Bandara, A. K., & Yu, Y. (2014). Adaptive model-driven user interface
development systems. ACM Computing Surveys (CSUR), 47(1), 9.
Aykin, N. (Ed.). (2016). Usability and internationalization of information technology. CRC
Press.
Gkatzidou, V., Hone, K., Sutcliffe, L., Gibbs, J., Sadiq, S. T., Szczepura, A., ... & Estcourt, C.
(2015). User interface design for mobile-based sexual health interventions for young
people: Design recommendations from a qualitative study on an online Chlamydia
clinical care pathway. BMC medical informatics and decision making, 15(1), 72.
Hong, W., Tam, K. Y., & Yim, C. K. B. (2016). E-service environment: Impacts of web interface
characteristics on consumers’ online shopping behavior. In E-Service: New Directions in
Theory and Practice (pp. 120-140). Routledge.
Li, D., & Xue, F. (2018). Research on the influence of tea culture on tea product innovation
based on the natural user interface (NUI) method. Cluster Computing, 1-7.
Wang, W. (2017). Designing a User Interface with Constraints. In macOS Programming for
Absolute Beginners (pp. 461-480). Apress, Berkeley, CA.
Yener, B., Tascikaraoglu, A., Erdinc, O., Baysal, M., & Catalão, J. (2017). Design and
Implementation of an Interactive Interface for Demand Response and Home Energy
Management Applications.