SWOT Analysis of Costa Coffee: Impact on Customers, Competitors, Employees and Society

Running Head: ECONOMICS 0
ECONOMICS
Student name
3/12/2019

ECONOMICS 1
Contents
Introduction......................................................................................................................................2
Company brief.................................................................................................................................3
Internal environment........................................................................................................................3
External economic environment......................................................................................................5
Economic-environmental factors.................................................................................................5
Impact of the behavior of company 300..........................................................................................9
Customers....................................................................................................................................9
Employees/ suppliers...................................................................................................................9
Competitors................................................................................................................................10
Society.......................................................................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

ECONOMICS 2
Introduction
A company needs to analyze the internal and external environment of the company, before
making any decision related to business. The reason being, a company is influencing industry,
and is getting influenced from the industry, which increases the need for the company to assess
the external environment (Boone, 2016). Moreover, the company’s behavior is also influencing
various stakeholders like employees of the company, customers of the company, and competitors
of the company and also affecting overall society. This will be discussed in detail while
considering an organizational case that is of Costa coffee.

ECONOMICS 3
Company brief
Costa coffee is a multinational coffeehouse, based in London, established in 1971. This is one of
the popular coffee shops, which has expanded the business in various nations. The parent
company is Coca-cola Company, which is one of the largest companies in the beverage industry.
The costa coffee, initiated the business as a supplier of roasted coffee wholesaling to caterers,
and also as an Italian coffee shop as specialists. This is the 2nd largest coffee chain globally and
found to be largest in United Kingdoms (costa.co.uk, 2019).
The major products of the company include hot drinks that include teas, coffee, and hot
chocolates; cold drinks that include fruit coolers and frosting; cakes and pastries, which includes
brownies, cookies, and croissants; and savory snacks including breakfast food items and
sandwiches (Chan & Khodakarami, 2014).
Internal environment
Considering the internal environment of Costa coffee, it can be analyzed through a SWOT
analysis of the company.
Strengths
 Widespread operations – The Company has the operation in the various nations, and
various locations within a country, which is responsible for the decrease in risk for the
company.
 Premium quality – The quality is the key strength of the company, for which the
company is able to ask for higher prices from the customers.