Internal and External Stakeholder Analysis – Coles Supermarket Case Study 2022

Running head: INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS
Internal and external stakeholder analysis – Coles Supermarket
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INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS1
Executive summary
In this study, it has been identified that in order to drive the organizational performance the
contribution of both the internal and external stakeholders cannot be denied. In case of Coles
Supermarket it has been identified that in order to influence the financial status of the company
the contribution of internal stakeholders is very important. With the effective economic
contribution in retail sector the government authorities interrupt in business practices by
introducing various rules and regulations in the market. In order to maintain the smooth
distribution channel contribution of suppliers in not be ignored. By including employees,
customers as well as investors, the key performance management in the company can be driven.
It is true that investors of the company have significant impact in terms of ensuring the high
business revenue. On the other hand employees of the organization are the primary internal
stakeholders who directly perform for ringing the high profitability rate in the company.

INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS2
Table of contents
Introduction and background of the company.................................................................................3
Discussion........................................................................................................................................3
Functional area.............................................................................................................................3
Identify the internal and external stakeholders and their roles....................................................4
Internal stakeholders and job roles..............................................................................................5
External stakeholders and job role...............................................................................................5
Nature and degree of interest of the key stakeholders.................................................................6
Interest level for key stakeholders...............................................................................................6
Stakeholder Matrix......................................................................................................................8
Comparison of stakeholders’ interest in the industries................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS3
Introduction and background of the company
Stakeholders have the significant impact in case of controlling the functional activities in
an organization. Not only the internal activities, but also stakeholders have important
contribution for managing the external business activities (Vidaver-Cohen & Brønn, 2015). The
purpose of this study is to shed light on the functional activities of Coles and analyze the
contributions off internal and external stakeholders in case of influencing the business functions
of the company. The study has shed light on the Coles supermarkets Australia Pty Ltd. which has
the largest consumer and retail service chain. From more than 90 years the company is
maintaining its outstanding services in the market (Coles.com.au, 2019). Analyzing the vision of
Coles, it has been identified that by providing trustable buying sources, it aims to introduce
standard quality of services in the market. By continuing this it can be said that Coles aims to
support each other for getting things done properly. Analyzing the business operations of the
company, it has been identified that both thee online and offline services are being provided by
the company.
Discussion
Functional area
Analyzing the major functional area of Coles, it has been identified that in order to
develop the business performance in the retail sector that the company has included various
departments such as service, operations, marketing, finance, information technology and human
resource (Bourne, 2016). These departments plays the significant role in terms of demonstrating
the required key for bringing the better performance management practices in the workplace.
Analyzing the functional ability in the company, it has been identified that with the strong
organizational structure as well as effective marketing strategy the company has gained