Importance of Internal Communication in Achieving Organization Objectives: A Case Study of Tesco UK

This research study focuses on the importance of international communication in achieving the organizational objectives a case study of Tesco. The research methodology includes research philosophy, research approach, research design, research strategy, data collection method, sampling procedure, data analysis, ethical considerations, timeline, referencing style, and appendix.

Running head: BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
The Importance of Internal Communication in Achieving Organization Objectives, case
study Tesco UK

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 2
Table of Contents
Introduction.................................................................................................................................................3
Academic rationale..................................................................................................................................3
Research objectives.................................................................................................................................3
Research questions..................................................................................................................................3
Research Methodology................................................................................................................................7
Introduction.............................................................................................................................................7
Research Philosophy...............................................................................................................................7
Research Approach..................................................................................................................................7
Research Design......................................................................................................................................8
Research Strategy....................................................................................................................................8
Data Collection Method...........................................................................................................................9
Sampling Procedure...............................................................................................................................10
Data Analysis........................................................................................................................................10
Ethical considerations............................................................................................................................11
Timeline....................................................................................................................................................11
Referencing style.......................................................................................................................................13
Appendix...................................................................................................................................................16
Exhibit 1: Gantt chart............................................................................................................................16

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Introduction
In the current business scenario, internal communication plays a vital role in the workplace.
When communication flows via a corporation, knowledge can be shared, achievements are
celebrated and issues can be identified. It is assessed that Tesco Company does not interact well;
hence it creates difficulties to attain the organizational objectives because individuals do not
unaware about their organizational goals. It has also created poor customer service, reduced
productivity and low morale. There is ample of incentive for Tesco to make sure that the lines of
internal communication are open all through an organization (Quirke, 2017). Hence, this
research study focuses on the importance of international communication in achieving the
organizational objectives a case study of Tesco.
Academic rationale
This research would be beneficial for gaining a theoretical understanding ofinternal
communication. It would be also beneficial to identify the significance of internal
communication in attaining the company objectives. This research will increase the knowledge
regarding the strategy to enhance internal communication to accomplish the objectives of an
organization.
Research objectives
RO1: To explore the theoretical information regarding Internal Communication
RO2: To address the importance of internal communication in achieving organization objectives
RO3: To recommend the strategy to improve the internal communication for attaining the
organizational objectives
Research questions
RQ1: What is theoretical information regarding Internal Communication?

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 4
RQ2: How internal communication is important in achieving organization objectives?
RQ3: Which strategies can improve the internal communication for attaining the organizational
objectives?
Literature Review
RO1: To explore the theoretical information regarding Internal Communication
As per the view ofDoppelt (2017), internal communication is the transmission of knowledge
amid members of an organization. It takes place across all levels and organizational units of a
company. It is the key function that accountable for significant communication between
employees at the workplace. The scope of function differs by practitioners and organization,
from delivering and producing message, and campaign according to management, to providing
two-way conversation and building the communication proficiency among the employees.
In contrast to this, Elving et al. (2015) evaluated that internal communication is a methodological
study of significant practices that help workforces to interact with each other and with
supervisors more significantly. In addition, strong internal communication generates a culture
that enhances the value of the company internally like productivity and creativity.
In the view of Olins (2017), there are different channels for internal communication at the
workplace such as broadcast media, electronic channels,and written messages. TV,
loudspeakers,and radio come into a broadcast media communication channel. This kind of media
should be practiced while identifying mass customers. Tesco is seeking to inform customers
about new products that may advertise and promote through broadcast channels. Broadcast
channels can be used when a message intended for mass customers then it could be improved by
being demonstrated in the auditory and visual layout.

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On the other side, Gruber Kaliauer and Schlegelmilch (2017) evaluated that electronic channels
are also used for internal communication at the workplace. This channel includes mass and one-
on-one communication. It is a less personal technique of communication but it is more effective.
When practicing this channel, care must be demonstrated to craft message with the clarity. The
company can focus on electronic communication activities to eliminate the practice of sarcasm
and implications.
According to Hill and Alexander (2017), written communication should be focused when a
message that does not need interaction with employees and groups. Moreover, letters, policies,
manuals, notices, along with announcements are all the messages channels that perform
significantlyfor this channel. Receivers may follow up through face to face or electronic channel
when questions arise regarding a written message.
RO2: To address the importance of internal communication in achieving organization
objectives
According toOzuem Limb and Lancaster (2018), internal communication is beneficial for
building the team. Developing a team is all about how those members of teams will collaborate
and communicate together. By executing effective strategies like those listed below, to enhance
communication, Tesco will go a long way with respect to developing effective teams. It would
enhance the employee’s satisfaction and improves the morale of employees.
On the other side, Saenko et al. (2016) evaluated that internal communication can be beneficial
for achieving the organizational objectives. By involving internally and having an effective line
of communication, the company can ensure to deliver the consistent external message. Any
growth project depends on strong internal communication as it mayinfluence all stakeholders.

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In the view of Sacks et al. (2018), when managers are strong communicators then they could be
competent to manage their teams. There are different responsibilities of managers that could be
easier by internal communication. These responsibilities are motivation, conflict management,
relationship building and delegation of tasks. Thus, strong internal communication is not only the
competency to talk with people but also empowering them to speak to each other. The key
benefit of internal communication is attaining organization goal by involving each employee in
decision making.
RO3: To recommend the strategy to improve the internal communication for attaining the
organizational objectives
According toGarcía-Carbonell et al. (2016), a company can define the goals and expectations for
effectively communicate at the workplace. In this way, the supervisor needs to deliver attainable
and clear goals to both individuals and teams. It should also summarize accurately what is
required on any given project and making sure that all employees are aware regarding the
objectives of department, organization,and projects.
In contrast to this, Jacobs Yu and Chavez (2016) stated that the company should make sure that
the message is accessible and clear for their targeted customers. In such way, Tesco should speak
politely and plainly to get the message across clearly rather than causing offense and
misunderstanding.
According toMinbaeva et al. (2014), once a company created a message then it needs to ensure
that the message would be delivered in the best alternative format. Along with this, face to face
communication is an effective technique for building trust with workforces. Furthermore, the
company should take more time to decide whether data delivered in a printed copy would work
effectively as compared to email and when a general memo will be adequate.

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Research Methodology
Introduction
In the dissertation, the research methodology chapter contains various research techniques and
approaches such as data collection technique, research design, research approaches,and
philosophies. Research methodology section assists the research scholar to gain depth
understanding related to the importance of internal communication in achieving organizational
objectives. This section plays an imperative role in attaining valid and consistent data and
resolving the problems of a research study (Mallén, et. al., 2016). Quality and reliability of
research could be improved through visible tools of research.
Research Philosophy
Research philosophy is an essential part of research methodology as it supports the researcher to
evaluate, practice and attain knowledge regarding research matter. Research scholar could utilize
two types of research philosophy named positivism and interpretivism philosophies. Investigator
would use interpretivism philosophy in this dissertation because this philosophy will increase the
quality of the research study (Caligiuri, 2014). This philosophy is associated with idealism
philosophical position hence; it is implementedin this research. This philosophy is advantageous
for highlighting on various research approaches that are related to research concern. Due to the
subjective nature of this research study, this approach would be utilized by the investigator.
Further, it is also helpful in generating non-numerical data. Beside this, positivism philosophy of
research is not practiced by the researcher because current research concern is subjective in
nature (Fay, et. al., 2015).
Research Approach

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 8
The research approach is a vital part of research methodology because it finds out main reason to
choose the specified method of investigation. There are two types of research approach named
deductive and inductive approach. Research scholar would practice inductive approach in this
investigation, as this research study is subjective in nature. It is also analyzed that inductive
research approach is directly related tointerpretivism research philosophy; therefore, it is suitable
for this research (Al Shobaki, et. al., 2016). As hypothesis making is not required in this
research hence deductive approach could not be implemented. In order to this, the investigator
would utilize inductive approach for getting enormous data regarding the importance of internal
communication in achieving organizational objectives, in Tesco UK. It is a relevant approach
for this dissertation, as it deals with various views and opinion and also verifies the data to wind
up the result. In contrast to this, the researcher would not utilize deductive approach because
verification of data related to research matter, is not required (Clair, and Milliman, 2017).
Research Design
Research design enables the investigator by providing an overview of the research structure.
There are certain types of research design like qualitative and quantitative research design that
could be practiced by the research scholar. In this investigation, qualitative research design
would be utilized by the research scholar because this research design focuses on the theoretical
information regarding research issues (Piehler, et. al., 2016). This research design is imperative
for capturing the secondary information about the importance of internal communication in
achieving organizational objectives in Tesco, UK (Preenen, et. al., 2017). This designing of
investigation would be effective for pooling the conceptual data with respect to research issues in
an effective and efficient way.
Research Strategy

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 9
Research strategy supports the research scholar to evaluate the ways of data collection that helps
to conduct the research in an appropriate manner. In this research, different types of research
strategy such as literature review, case study, survey through questionnaire and focus group that
are used by the investigator to achieve the factual and reliable result of research. Case study
would be selected from different secondary sources for gathering the information about the
research dilemma. These sources would be company websites, annual report, newspaper, and
online articles (Lindsey Hall, et. al., 2016). Research scholar can gather authentic data related to
research issue within the allocated time and cost of organization. Investigator would use
descriptive case study for this research study, as it aids to evaluate the reasons and effect
relations between research matters. It also assists the researcher to obtain the solution of research
problems (Preenen, et. al., 2017).
In contrast to this, research scholar would execute a literature review to complete the aim and
objectives of the research. Various secondary sources would be used by the investigator for the
evaluation of the literature review. These sources could be an annual report, journal and articles,
authentic websites, offline sources and reference books for attaining knowledge related to
research matter(Al Shobaki, et. al., 2016).It is advantageous to obtain an accurate and reliable
result of research because it delivers non-numerical understanding about at which point internal
communication affect the achievement of organizational objectives. Furthermore, these
strategies facilitate the research scholar to encourage the validity and consistency of research
outcome(Clair, and Milliman, 2017).
Data Collection Method
Data collection method enables the research scholar to attain the aim and objectives of the
research and to choose the appropriate sources of data gathering. Further, it is analysed that

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 10
secondary data collection method would be applied in the investigation. Secondary methods are
used to get relevant data related to research issues (Caligiuri, 2014). In order to this, secondary
data would be gathered by using case studies and literature reviews as it would enable the
research scholar to capture the secondary data. Investigator would use secondary data as it
facilitates relevant information and also aids to attain the reliable information in minimum cost
and time (Al Shobaki, et. al., 2016). These secondary data would be captured via different
sources like journal articles, text books, academic publications, and online and offline websites.
Sampling Procedure
The sampling procedure is executed by the research scholar to select the sample from a huge
number of people to achieve the accurate data. Two types of sampling techniques are used in
research, named probability and non-probability sampling technique(Clair, and Milliman, 2017).
Non-probability sampling technique would be used by the research scholar for this dissertation
as it would enable an investigator to choose sample in a systematic manner. Under the non-
probability sampling technique, the researcher would use judgement sampling technique to
choose the case studies. This sampling technique eliminates enable a research to choose the
sample as per their judgements. Reliable information related to research matter would be
considered in these case studies hence, this technique is imperative to get a suitable conclusion
(Lindsey Hall, et. al., 2016). 3 case studies related toTesco Company would be chosen as a
sample size from certain sources like online articles as well as newspaper and company websites.
Data Analysis
In the research methodology section, data analysis is an essential part because it delivers a valid
and reliable outcome of research. There are many techniques such as content analysis and
statistical data analysis methods that could be executed by the research scholar to evaluate the

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accumulated data. Various approaches to data analysis such as statistical and inferential are
utilized by the investigator (Al Shobaki, et. al., 2016). In this research, content data analysis
method would be practiced by research scholar to assess the gathered theoretical information.
Moreover, online articles would be practiced for representing the gathered data through graphs,
bar diagrams, and pie charts. This technique is also advantageous to obtain the research
objectives in targeted time and cost (Fay, et. al., 2015).
Ethical considerations
Research scholar would use authentic secondary sources such as journal articles, online articles,
newspapers, company websites and text books. These sources would be beneficial for providing
in-text citation in each paragraph. It would increase the authenticity of research outcomes.
Furthermore, researcher would use own word to avoid plagiarism issue and avoid the copy paste
the information to ethically conduct the research (Caligiuri, 2014).
Timeline
Table 1: Research plan for completing the project
Research
Milestones
Start
Date
Last Day
Duration
(Days)
Addressing
research
issue
15-11-
2018
21-11-
2018
7
Literature
Review
22-11-
2018
22-12-
2018
30
Pooling data
through
23-12-
2018
23-02-
2019
60

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 12
secondary
data sources
Assessment
of data
24-02-
2019
24-03-
2019
30
Final
submission of
report
25-03-
2019
25-04-
2019
30
Addressing research issue
Literature Review
Pooling data through secondary data
sources
Assessment of data
Final submission of report
15-11-18
22-11-18
23-12-18
24-02-19
25-03-19
7
30
60
30
30
Gantt chart
Initial Day
Duration (Days)
As per the above time schedule, it is identified that pooling data via secondary data sources will
take maximum time as compared to other practices of investigation.

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 13
Referencing style
Al Shobaki, M.M., Naser, S.S.A., Amuna, Y.M.A. and El Talla, S.A., 2016.The Efficiency of
Information Technology and its Role of e-HRM in the Palestinian Universities.International
Journal of Engineering and Information Systems, 1(5), pp.36-55.
Caligiuri, P., 2014. Many moving parts: Factors influencing the effectiveness of HRM practices
designed to improve knowledge transfer within MNCs. Journal of International Business
Studies, 45(1), pp.63-72.
Clair, J. and Milliman, J., 2017. Best environmental HRM practices in the US. In Greening
People (pp. 49-73). UK: Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government,and civil society. UK: Routledge.
Elving, W.J., Golob, U., Podnar, K., Ellerup-Nielsen, A. and Thomson, C., 2015. The bad, the
ugly and the good: new challenges for CSR communication. Corporate Communications: An
International Journal, 20(2), pp.118-127.
Fay, D., Shipton, H., West, M.A. and Patterson, M., 2015. Teamwork and organizational
innovation: The moderating role of the HRM context. Creativity and Innovation Management,
24(2), pp.261-277.
García-Carbonell, N., Martín-Alcázar, F. and Sánchez-Gardey, G., 2016.The views of Spanish
HR managers on the role of internal communication in translating HR strategies into HRM
systems.European Management Journal, 34(3), pp.269-281.
Gruber, V., Kaliauer, M. and Schlegelmilch, B.B., 2017.Improving the effectiveness and
credibility of corporate social responsibility messaging: An Austrian model identifies influential
CSR content and communication channels.Journal of Advertising Research, 57(4), pp.397-409.

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 14
Hill, N. and Alexander, J., 2017. The handbook of customer satisfaction and loyalty
measurement. UK: Routledge.
Jacobs, M.A., Yu, W. and Chavez, R., 2016.The effect of internal communication and employee
satisfaction on supply chain integration.International Journal of Production Economics, 171,
pp.60-70.
Lindsey Hall, K.K., Baker, T.L., Andrews, M.C., Hunt, T.G. and Rapp, A.A., 2016. The
importance of product/service quality for frontline marketing employee outcomes: The
moderating effect of leader-member exchange (LMX). Journal of Marketing Theory and
Practice, 24(1), pp.23-41.
Mallén, F., Chiva, R., Alegre, J. and Guinot, J., 2016.Organicity and performance in excellent
HRM organizations: the importance of organizational learning capability. Review of Managerial
Science, 10(3), pp.463-485.
Minbaeva, D., Pedersen, T., Björkman, I., Fey, C.F. and Park, H.J., 2014.MNC knowledge
transfer, subsidiary absorptive capacity,and HRM.Journal of International Business Studies,
45(1), pp.38-51.
Olins, W., 2017.The new guide to identity: How to create and sustain change through managing
identity. UK: Routledge.
Ozuem, W., Limb, N. and Lancaster, G., 2018.Exploring the locus of internal marketing.Journal
of Strategic Marketing, 26(4), pp.356-372.
Piehler, R., King, C., Burmann, C. and Xiong, L., 2016. The importance of employee brand
understanding, brand identification, and brand commitment to realizing brand citizenship
behavior. European Journal of marketing, 50(9/10), pp.1575-1601.

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 15
Preenen, P.T., Vergeer, R., Kraan, K. and Dhondt, S., 2017. Labor productivity and innovation
performance: The importance of internal labor flexibility practices. Economic and Industrial
Democracy, 38(2), pp.271-293.
Quirke, B., 2017. Making the connections: using internal communication to turn strategy into
action. UK: Routledge.
Sacks, G., Swinburn, B.A., Cameron, A.J. and Ruskin, G., 2018. How food companies influence
evidence and opinion–straight from the horse’s mouth. Critical Public Health, 28(2), pp.253-
256.
Saenko, N.R., Sozinova, A.A., Karabulatova, I.S., Akhmetov, I.V., Mamatelashvili, O.V. and
Pismennaya, E.E., 2016. Research in action integrated marketing communications as the
elements of information and virtualization market relations. International review of management
and marketing, 6(1S), pp.267-272.

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL 16
Appendix
Exhibit 1: Gantt chart
Addressing research issue
Literature Review
Pooling data through primary and secondary
data sources
Assessement of data
Final submission of report
11/15/2018
11/22/2018
12/23/2018
2/24/2019
3/25/2019
7
30
60
30
30
Gantt chart
Start Date
Duration (Days)