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Primark Strategic Marketing Analysis

   

Added on  2020-01-15

20 Pages6158 Words904 Views
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Strategy 1
Primark Strategic Marketing Analysis_1

EXECUTIVE SUMMARYOne of the most crucial processes in the present era is to decide appropriate strategies for thegrowth and success of the organisation. With the help of appropriate and effective strategicplanning, company can make efficient decisions for accomplishment of its long term goal. For theproposed study, Primark a retail firm of UK is taken into the consideration. Different methods hastaken for determining the CSR activities of the company. These methods include PESTLE analysis,Value chain analysis, SWOT analysis, Porter's 5 force model and 7P's analysis. Along with this,impact of different CSR activities on stakeholders of the firm has explained in the study. Differentrecommendations has also added to the report on the basis of overall analysis. 2
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Table of ContentsEXECUTIVE SUMMARY..................................................................................................................2INTRODUCTION ...............................................................................................................................51 Critical analysis of external environment and its impact on strategic position and CSR activities of Primark. .......................................................................................................................52 Critical analysis of internal environment and their impact in strategic position and CSR activities of Primark.........................................................................................................................83 Corporate Social Responsibility and their pros and cons ..........................................................144. Recommendations......................................................................................................................155. Implications for stakeholders.....................................................................................................15CONCLUSION..................................................................................................................................16References..........................................................................................................................................183
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Illustration IndexIllustration 1: PESTLE Analysis..........................................................................................................5Illustration 2: Porter's Five Force Model..............................................................................................7Illustration 3: SWOT Analysis.............................................................................................................8Illustration 4: Marketing Mix.............................................................................................................11Illustration 5: Increase in no. of Primark Stores.................................................................................12Illustration 6: Value Chain Analysis...................................................................................................134
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