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International and Global Business

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Added on  2020-05-28

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INTERNATIONAL AND GLOBAL BUSINESS 3 INTERNATIONAL AND GLOBAL BUSINESS International and Global Business Name of the Student Name of the University Author Note Introduction 3 Overview 3 Structural differences of the different markets 3 Estimation of the size and profitability of markets 6 Potential problems 7 Future developments 7 Consideration of Foreign Exchange and Trade Implication 9 Cultural aspects 10 Conclusion 11 Reference List 12 Introduction The Commonwealth Bank of Australia is a financial system that is based in Australia and has its main office in Sydney. The business of the company

International and Global Business

   Added on 2020-05-28

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Running head: INTERNATIONAL AND GLOBAL BUSINESSInternational and Global BusinessName of the StudentName of the UniversityAuthor Note
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2INTERNATIONAL AND GLOBAL BUSINESSTable of ContentsIntroduction......................................................................................................................................3Overview..........................................................................................................................................3Structural differences of the different markets............................................................................3Estimation of the size and profitability of markets..........................................................................6Potential problems...........................................................................................................................7Future developments........................................................................................................................7Consideration of Foreign Exchange and Trade Implication............................................................9Cultural aspects..............................................................................................................................10Conclusion.....................................................................................................................................11Reference List................................................................................................................................12
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3INTERNATIONAL AND GLOBAL BUSINESSIntroductionThe Commonwealth Bank of Australia is a financial system that is based in Australia andhas its main office in Sydney. The business of the company is spread in a variety of marketsacross the world, which is inclusive of places like the United States, some Asian markets, Fiji,United Kingdom and New Zealand (Commbank.com.au 2018). The year of establishment for thebank was 1911 and it became a public company in the year 1991. The company provides variousservices, which includes financial, management of funds, retail businesses, insurance servicesand others. It is listed as the biggest company in the Australian Stock Exchange and includesvarious products and services under them. The company has made its presence felt outsideAustralia as well and is looking for better opportunities in the distant lands. With the expansionin an international manner, the company will be able to increase its margin of profit as well(Commbank.com.au 2018). The analysis of the theories have helped in identifying the changes that are present in theglobal markets, which shows that there are little development with respect to the segmentation ofmarket and using the proper methods of pricing (Ferreira et al. 2014). The current market has tobe assessed accordingly so that the firm can start its operations without facing any difficulty afterthey have entered the market. OverviewStructural differences of the different marketsThe primary objective of the company is to use the various strategies in an influentialmanner so that they can set up their company in part of the globe. it is inclusive of the markets
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4INTERNATIONAL AND GLOBAL BUSINESSthat are present in Asia, South America and some of the markets in Europe. Apart from themarkets that are developed in a proper manner in countries like South Korea and France, thecompany has also considered to start its operations in the Brazilian market as well, as it is adeveloping economy. The primary plan of the company is the development of financial plansthat are well developed and specific so that the demand of the market can be met efficiently(Geringer et al. 2016). The company should use the proper strategies in the selected markets suchas South Korea in the Asian market, Brazil in South America and France in Europe. France being the cultural capital of Europe is one of the most powerful economies in thecurrent world scenario. The country is in this limelight position due to the strong economy in theEuropean Union zone. The country has a favorable environment with respect to its commercialactivities, which will help the company in operating in a better manner. The country also hassome differences with respect to society and culture; it will create some problems for theorganization but will not be a threat for the organizational development within the market(Papadopoulos and Heslop 2014). The French people take interest in trying out the innovativeproducts so that it can help them in exploring the opportunities that they may get. Geringer et al.(2016) identified that the banking sector faces competition due to the development of betterbanks in the market. In most of the European countries, the channels of distribution that aretraditional in nature mostly dominate the digital economy. This results in making the competitionintense for the new organization. The upper management of the organization needs to ensure thatthey enter the market with all the digital solutions that the customers may be looking for in themarket. Due to the increased process of digitization, the banking system that is present in Franceis offering more incentives to the non-financial agents so that it can help them increase the levelof transparency and efficiency to serve the customers.
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