International Global Business: Market Analysis of France, Brazil, and Korea for Commonwealth Bank of Australia

International Global Business
1
International Global business

International Global Business 2
Executive Summary
International expansion of the business is considered as most important step in the modern
business world, and it becomes necessary for the organization to consider all the aspects of the
market in which they want to conduct the activities of the business. International expansion is
deemed as most important and this is the only reason because of which proper formulation of the
strategy is required. For framing this strategy, organization needs to conduct the market analysis
of all those countries in which they want to conduct their activities. In this report, international
expansion of the Commonwealth Bank of Australia is conducted and in this context markets of
France, Brazil, and Korea are analyzed.

International Global Business 3
Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
About the bank............................................................................................................................................4
Structures of Market...................................................................................................................................5
France......................................................................................................................................................5
Brazil........................................................................................................................................................5
Korea.......................................................................................................................................................6
Potential Issues of each market...................................................................................................................6
France......................................................................................................................................................6
Brazil........................................................................................................................................................7
Korea.......................................................................................................................................................7
Future development in each market...........................................................................................................8
France......................................................................................................................................................8
Brazil........................................................................................................................................................8
Korea.......................................................................................................................................................8
Foreign Exchange and Trade Implication.....................................................................................................9
France......................................................................................................................................................9
Brazil........................................................................................................................................................9
Korea.......................................................................................................................................................9
Conclusion...................................................................................................................................................9
Recommendations.....................................................................................................................................10
References.................................................................................................................................................11

International Global Business 4
Introduction
International expansion is the term which mainly includes the planned expansion of the business
activities of the organization in different countries and different regions across the globe. In other
words, it is the activity through which organization make the investments in those countries
which are outside the home country of the organization. This concept mainly includes the
maintenance of the business activities in those countries.
There are number of companies which invest and build capacity in context of creating the
economies of scale. Organization mainly targets the expansion in the new markets by using their
potential in effective manner and also by creating the opportunities which are related to the
additional sustainable income. In this context, there are number of opportunities in both
developed and developing countries, as developed countries reflect the larger demands and
developing countries reflect the increasing demands. It becomes necessary for the organizations
to target the markets and develop their plans for success of the organizations (Community
figures, no date).
International expansion strategies includes the market entry strategies which mainly focus on the
primary markets, determine the target customers, channel strategy, resource allocation, offering
related to the product and service value, brand positioning, and also the creation of the operating
model. The successful market penetration strategy helps the organization in ensuring the use of
resources of the organization in suitable and efficient manner.
In context of preparing this report, organization considers the market of three different countries
that are France, Brazil, and Korea. This report mainly discuss the implication of all three
markets, which means, potential size and profitability of each market, potential issues in terms of
selling and supporting of the market, future development of the market, foreign exchange and
trade implications, and cultural aspects which impact the entry, and at end brief conclusion and
recommendations. For preparing this report, the chosen bank is the Commonwealth bank of
Australia.
About the bank
Commonwealth Bank of Australia is defined as the leading provider of the integrated financial
services and this mainly includes the retail, premium, business and institutional banking, funds
management, superannuation, insurance, investment and share-broking products and services
(Commonwealth bank, 2018). International expansion is deemed as most important and this is
the only reason because of which proper formulation of the strategy is required. For framing this
strategy, organization needs to conduct the market analysis of all those countries in which they
want to conduct their activities. In similar manner, this bank of Australia wants to expand their
business in France, Brazil, and Korea and because of this market evaluation of all three countries
are stated below-