International Business

Running head: INTERNATIONAL BUSINESS
International Business
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1INTERNATIONAL BUSINESS
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1. Industry Demographics...................................................................................................2
2.1.1. Business travellers........................................................................................................2
2.1.2. Holiday travellers.........................................................................................................2
2.2. Factors influencing purchasing.......................................................................................2
2.3. Consumers’ trends in the Airline industry......................................................................3
2.3.1. Megatrends...................................................................................................................3
3. Conclusion..............................................................................................................................3
References:.................................................................................................................................4