Recommendation Report Based on Qantas Consumer Analysis

Running head: RECOMMENDATION REPORT 1
RECOMMENDATION REPORT BASED ON QANTAS
CONSUMER ANALYSIS

Running head: RECOMMENDATION REPORT 2
Executive summary
Qantas airlines are one of the first growing aviation industries in Australia hosting travellers
across the country. The airlines connect with many countries conveying passengers to business
and holiday destination. Qantas has collaboration with multiple partners such as resorts and
banking systems that generates more revenue at the same time offer their customer with lucrative
combo packages. However, there are some nicks in the service and management system of
Qantas, this report is prepared that would offer recommendations helping the aviation firm to
mitigate issues by modifying customer services.

Running head: RECOMMENDATION REPORT 3
Contents
Introduction......................................................................................................................................4
Research findings.............................................................................................................................4
Recommendations............................................................................................................................5
Short term.....................................................................................................................................5
Medium-term...............................................................................................................................6
Long term.....................................................................................................................................8
Conclusion.....................................................................................................................................10
Reference list.................................................................................................................................11

Running head: RECOMMENDATION REPORT 4
Introduction
Qantas Airways limited are a popular frequent carrier in Australia serving different communities
for more than 100 years. The flight offers its customer with customized services with in-flight
dining facilities booking accommodation and entertainment for travellers. The carrier aims at
creating potential values for its every stakeholder by offering them world-class experiences. This
report will throw light on recommendations based on the prior report on Qantas consumer
analysis. The recommendations would help the aviation industry to design more dedicated
service in the near future through consumer satisfaction.
Mission statement: delivering today, acting responsibly and looking ahead
Research findings
Qantas has many competitors in the market such as Virgin and Tiger, in order to maintain its
brand value it seeks optimization of domestic routes so that customers can avail it at a cheap
price (qantas.com, 2019). As a result of increasing competition in the aviation industry, the fuel
price and aircraft maintenance have raised high.
It adopts the latest technologies such as safer flying mode to ease their customers in travelling.
Presence of too many competitors (new entrants) in the market might put the industry in threat as
many of them offer seasonal discounts and offers to their passengers at a low price(Ko, 2019)
(bargain power of buyers).