International Business: Strategic Alliances in the Airline Industry

INTERNATIONAL BUSINESS

Table of Contents
EXECUTIVE SUMMARY.......................................................................................................................3
INTRODUCTION.....................................................................................................................................4
LITERATURE REVIEW.........................................................................................................................4
ANALYSIS AND DISCUSSION..............................................................................................................7
CONCLUSION........................................................................................................................................10
RECOMMENDATIONS........................................................................................................................10
REFERENCES........................................................................................................................................11

EXECUTIVE SUMMARY
International business term refers to procedure of conducting ventures related practices at
global level, by developing plan to enter into specific international market. It also defined as
circumstance where distribution and production of products or services may cross national
borders. The current assignment will be based on airline industry, which has taken initiatives of
expand business by using specific global strategic alliance and that is bilateral. From this study,
it has been determined that by setting clear aims, sector has driven their attention towards
entering into one of those nation or market where it has gained competitive edge, a lot of success
and continuous growth. Furthermore, by considering and developing plan to use alternative
strategic alliance, industry has gotten new ways through which it has grown even better than last
certain years. By taking right decision, management has obtained several benefits in term of
increased profitability, performance and operational efficiency more than other sectors that has
also efforts to grow but unable to due to certain reasons.

INTRODUCTION
International business refers to procedure of trading, which every company conduct into
ethical and systematic manner, in order to sell their items or services across home boundaries and
at transactional scale. It also considered as effective business activity that take a company
beyond their geographical boarders of a nation. This term encompasses transactions that are
carried and devised out across national limits to achieve strategic objectives of organizations, and
individuals. Each transaction may take on several types which often interconnected, with each
other. The current report will be based on airline sector, which known as the most profitable
industries in the UK. By offering quality services and products in term of meal to passengers,
industry may grow continually. The aim of this industry is to become the most accountable
airlines in the world, by offering satisfactory travel services to each passenger, by considering
their needs and health related concerns. The study will explain utilize of international strategic
alliances in foreign market expansion, and motivations behind formation of specific one.
furthermore, the report will clarify advantages and challenges of global strategic alliance to
venture partners and suitable alternative market entry tactic in term of justified suggestions in the
context of airline industry.
LITERATURE REVIEW
In the view of, Shijaku, Larraza-Kintana and Urtasun-Alonso, (2020) international
strategic alliances described as one of those partnership options that a company may use to enter
into foreign market in term of achieving set objectives and goals of business. A global strategic
alliance may usually develop and conduct practices related to it in practical manner when a firm
seek to edge into a new geographic market or related business, especially one where national or
international authority prohibits imports to prevent domestic sector. In the world of business,
there are several approaches in term of alliances exist that varied companies used to reach at
expected outcomes in effective and systematic manner. The best example of an alliance is joint
venture. This approach may use in way of forming partnership between companies with
complementary strengths. It utilizes as a legal contract that allow two firms to perform or work
together within new business market where specific one may already exist. It may enable a firm
to expand their venture within new market place by making interrelation with another company
that already operate under it. It permits both enterprises to combine their key assets in order to