International Business: Strategic Alliances in Foreign Market Expansion

INTERNATIONAL BUSINESS

Table of Contents
EXECUTIVE SUMMARY.......................................................................................................................2
INTRODUCTION.....................................................................................................................................3
LITERATURE REVIEW.........................................................................................................................3
ANALYSIS AND DISCUSSION..............................................................................................................6
CONCLUSION..........................................................................................................................................9
RECOMMENDATION...........................................................................................................................10
REFERENCES........................................................................................................................................11

EXECUTIVE SUMMARY
International business is set of activities which made companies able to conduct trade
related activities and allow to expand their businesses into abroad that is beneficial and essential
for them. Aviation industry in order to expand its venture has used Star World strategic alliance
that has returned provided a lot of advantages to sector. It has contributed to increased its
profitability, market share and customer base. It has been identified that by using chosen
strategic alliance method, industry has achieved its set objectives and got desire outcomes in
successfully builds excellent image of sector in new market.

INTRODUCTION
International business defined as process of developing cross cultural aptitude to
excellently lead in a global venture environment while opening up new ways for success. This
term consists of commercial practices that take place effectively to promote transfer of resource,
ideas, products, services and other useful as well as profitable items. International business may
occur in several formats such as movement of products from home nation to another country,
contractual contract that permits foreign companies to use item, process from other nations. The
current report is based on Aviation industry, which included in category of top customer service
sectors in the world that focus on making each passenger happy and fully satisfied after
obtaining their quality and satisfactory services. Aviation is defined as set of activities
surrounding aircraft and mechanical flight sector.
It provides continuous worldwide transportation network that makes it important for
international venture. Chosen sector contribute to generates economic progress, facilitates global
trade, and creates jobs, which support to enhance living standard of local people who are
unemployed. The assignment will explain use of global strategic alliances in foreign market
expansion and reason behind formation of particular. It will justify benefits, issues and
alternative market entry tactic.
LITERATURE REVIEW
International strategic alliance in foreign market expansion
As per Nalazek (2020), international strategic alliance plays strong role for further
foreign market expansion within aviation industry parameters to evolve on new competencies
diversely within UK global networks. Strategic alliance further adds to significant rise among
key business networks diversely, based on optimistic growth targets diversely based on
productive optimistic growth targets diversely. Foreign market expansion holds specific
knowledge and working engagement goals, to yield towards strengthened expertise targets
diversely based on significant rise scale working goals. International strategic alliance further
connects profoundly as per keen productive working expertise potentialities based on extensive
enhanced abilities, within global networks. Star World alliance has significant role in bringing
extensive diversification and untapped new strengthened rise effectively, based on significant