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Coordination Challenges in Learning Disability Center: A Case Study

   

Added on  2019-12-04

14 Pages5066 Words159 Views
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International Business1
Coordination Challenges in Learning Disability Center: A Case Study_1

EXECUTIVE SUMMARYIn order to succeed in the international marketplace, the company has to explore the foreignopportunities in which the company can expand business by foreign direct investment. The chancescan be achieved through joint venture, licensing agreement and by acquisition. To enter in the foreignmarket, the company should first analyse the market factors and after that enter with powerfulstrategies to capture the foreign target market. Starbucks has entered into the \market of Japan, UnitedKingdom, Thailand, Switzerland and China to expand their business outside United States. Thecompany is also focusing on staffing approach which are used in Japan in relation to the corporatestrategy. 2
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TABLE OF CONTENTSINTRODUCTION................................................................................................................................4TASK....................................................................................................................................................41. a) The foreign market analysis of the different markets .............................................................41. b) The different market entry strategies with their suitability employed by Starbucks in the different foreign markets..................................................................................................................72) The suitability of the staffing approach that Starbucks utilised in Japan....................................9CONCLUSION...................................................................................................................................113
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INTRODUCTIONIn the present globalization era international business is consider as an effective approach thatfocuses on selling the products and services across the national boundaries. However, it also focuses onconducting the business transaction such as private and governmental, sales, investments, logistics andtransportation etc. Starbucks Corporation is an American coffee company and a coffee house chain thatis selling premium roasted coffee (Starbucks, 2016). The company is largest retailer of coffee with23,450 stores all over the world and it also consist of 191,000 employees working in the organization.The present report is been carried on the case of Starbucks' as they are entering into the market withvarious strategies which shows its market analysis and staffing process in Japan. TASK1. a) The foreign market analysis of the different markets Starbucks has captured different markets outside the United States which are Japan, UK,Thailand, Switzerland and China (Murray-Webster, 2010). The foreign market analysis of the differentcountries are as follows: PEST Analysis of Japan:Political Factors:The factors of Japan is politically stable and the various law such as labourlaw, environment law etc. have not been changed from past several years. So it would be easyfor Starbucks to monitor the political stability as well as other factors like tax policy,employment laws etc. Economic Factors: In economic factors, it comprises interest rates, economic growth, inflationrate and the inflation rate. During the time of recession, it is hard for Starbucks to convince thetarget market of Japan because buyers are shifting to cheaper alternatives (Murdy and Pike,2012). The company is also dealing with other economic factors such as increasing in labourand operational costs of the company. The additional factors which can affect Starbucks can beeconomic environment, taxation, local currency rates.Social Factors: Starbucks has to emphasis on different cultural aspects that includes healthconsciousness, age distribution etc. The company has to focus on the customer’s tastes andpreferences, changes in lifestyle of Japanese (Miller and et.al. 2011). The population of Japan ishealth conscious so the organisation should offer their products and services according to thebuyers ' need and requirements. 4
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