International Business Across Borders Assignments

International business across border
International business across border
Name
Institution
Professor
Course
Date

International business across border
Table of content
Executive summary................................................................ 1
Overview of the company and current operating position................2
Company international competitive strategies..............................3
The existing organizational design structure.............................. 4
Control issues..................................................................... 5
Operational control & supply chain management........................ 6
Management of human resource across the border...................... 7
Key management issues......................................................... 8
Recommendations............................................................... 9
Conclusion........................................................................ 10
References......................................................................... 11

International business across border
Executive summary
The aim of every company is to make profits. Our project explain about the
Volkswagen company.Birkinshaw et al.(2011 p.45) Volkswagen is a worldwide automobile
manufacture which has more than 10 million sales of passengers cars and it manufactures
more than 6 brands of cars .The company always provide the apt vehicles to the
market .There are various brands of the vehicles that the company deals with such as
the ;Audi, Volkswagen AG,Skoda,and also the Poescher.The company operates in many
countries ranging from 25-30 countries through the world Birkinshaw et al.(2011 p.78)
argues that the company has formulated strategies such as the Strategy 2025 which addresses
the following;
Need to build trust within the company; For the company to regain on the trust for
the consumers and to improve on the quality of the brands sold it was to recommend on
factors that could promote the company’s values. Strategy 2025 of the company aims at
coming up with the values that could sustain the customers at large. Dikova et al.(2010 p.67)
focuses on coming up with appropriate campaign that will improve the stages for car
manufacturing and also the adequate steps that the company takes to satisfy their customers at
large.
Formation of the hybrid focus within the Volkswagen company. Through various
research within the company, it was noted that the hybrid market was a key factor for the
company to consider in order to move forward Verbeke (2013 p.45) noted that most of the
hybrid engines in market fetched huge profits in the market and therefore the company was to
come up with appropriate strategies that will focus in designing the hybrid products. The

International business across border
strategy was to market most of the Volkswagen products that is the hybrid vehicles and other
new brands which could give large profits once released into the market.
Overview of the company and current operating position
The company is now operating in different regions of the world .In the global
development it has tried to analyse different countries in order to come up with better results
on the most viable ones .It has been noted that the company has ventured in different
countries such as the India ,Thailand and also Indonesia which for now brings huge profits to
the company due to the presence of the adequate customers Each of this countries have
provided a potential for the Volkswagen to thrive and thus meeting its goals (Shenkar et
al,2014 PP 56-57).
On checking on the implementation timeline of the company ,it has been realised that
Volkswagen has a 10 year plan .The timeline begins from the whole procedure of designing
hybrid vehicles ,coming up with appropriate hybrid programs and increasing the
market .Volkswagen has decided to come up with the campaigns advocating for the
formation of the new branches all over the globe and also establish new strategies that also
could adjust with the local companies within the world Based on the appropriate criteria for
the success ,the company also concentrates on the Strategy of 2025 which forms a vital
procedure for the success. (Shenkar et al,2014 PP 106-107).
Company international competitive strategies.
Volkswagen company has developed global strategies and measures that can help it to
deal with their competitors. For instance, there are other companies in Japan which are
manufacturing vehicles. This companies have formed a threat to the Volkswagen company
and thus a need to devise measures and strategies to overcome them .(Binder (2016) indicates