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The International business strategy

Select two cases from Hill and Hult (2019) and write a report on them.

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Added on  2022-09-17

The International business strategy

Select two cases from Hill and Hult (2019) and write a report on them.

   Added on 2022-09-17

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International business
strategy
The International business strategy_1
Introduction
• Global automobile market is highly competitive in
nature
• Large number of companies are operating
• Foreign market trends are one of the key
determining factors
• Market economy and diversity is also posing
challenges for the car brands
The International business strategy_2
Volkswagen
• Volkswagen initiated the Greenfield investment in
Russia
• Have their own manufacturing plant
• Imposition of economic sanctions
• Massive drop in the oil price
The International business strategy_3
Motivating factors in direct
investment
• One of the major motivating factors for
Volkswagen is the competitive scenario
• Projected that Russia will become the largest car
market in the European region by 2020
(Dubravska et al. 2015)
• Exporting cars from their facilities in Germany
because it would have increased the end price
The International business strategy_4

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