International business Across Borders PDF
Added on 2021-06-18
12 Pages1567 Words30 Views
INTERNATIONAL BUSINESS ACROSS BORDERS
INTRODUCTIONCross border businesses can be referred to as the form of importing and exporting goods or services in the neighboring countries, in order to benefit their businesses or communities. However, starting up a business in the overseas countries presents several taxation, regulatory and legal challenges and thus, having a local help is necessary for the success of the business venture. As per the economic conditions, Thailand’s strong population forms quite a healthy base of customers. In addition to this, strong exports, steady growth, skilled as well as cost effective workforce and abundant natural resources help in attracting the foreign investors as well as enable them in developing and prospering their industries in the markets of Thailand.
OVERVIEW OF THE COMPANYFounded in the year 1937, Toyota Motor Corporation engages into the manufacturing and sales of motor vehicles as well as its parts. The company is headquartered in Japan and conducts its businesses all across the world. Toyota sells its vehicles in over 170 countries as well as regions. It conducts its operations by maintaining the following segments of financial services, automotive operations and other. The section of automotive operations mainly designs, assembles, manufactures as well as sells passenger cars, trucks, minivans and related parts of vehicles and accessories. On the other hand, the segment of financial services mainly offer lease financing to the dealers as well as customers of Toyota vehicle.The other segments mainly deal with the manufacture, sale and designing of telecommunications, housing and related businesses.However, the company’s current situation is a bit critical as they are not entering another phase of expansion. Around 300,000 employees of the company are working all across the world and giving their best in order to bring safety, peace and happiness to the customer communities. The company is working together in order to achieve these goals and with the support from the employees, the company has managed to win the hearts of its target customers.
INTERNATIONAL COMPETITIVE STARTEGYToyota Company’s success both in the markets of Japan and on the international platform is due to their desire to make the products as well as services with premium quality. Toyota Motor Corporation is the multinational company, which produces cars, buses, robots and trucks. It is the largest manufacturers of cars in the Asia and the second largest producers. This part of the assignment discusses about the international competitive strategies undertaken by the company in order to enter the markets of Thailand. The company has adopted certain strategies in order to achieve success and develop their businesses on the international platform. Firstly, the product strategy adopted by the company is based on premium quality and innovative technology. The company is also focusing on further international market research activities, creativity and hard work for achieving success. Secondly, the company is the world leader of research and development in the advanced automotive technologies. It has developed intelligent responses to several challenges of automobile industry in modern day and at the same time, assuming responsibilities for the future generations. Thirdly, the company has adopted a different strategy for the problem of pollutant emissions. The company is committed to design less polluting vehicles by developing the hybrid systems as the basic factor of manufacturing neat technology cars.
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