Fundamentals of Marketing: Assignment
12 Pages2428 Words61 Views
Added on 2021-05-31
Fundamentals of Marketing: Assignment
Added on 2021-05-31
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Fundamentals of MarketingStudent Name: Adetola AdeoyeStudent ID: 6541666
Fundamentals of MarketingTable of ContentsExecutive Summary...........................................................................................3Introduction....................................................................................................4Environment Analysis.........................................................................................4External and Internal Factors.......................................................................................................5Success Factors............................................................................................................................6Market Research..............................................................................................................................7Market Segmentation.......................................................................................................................8Conclusion.....................................................................................................................................10Bibliography..................................................................................................................................11
Fundamentals of MarketingExecutive SummaryPurchasing a car is a dream for many people with the advancement of technology. There are many companies which manufacture cars but this report will only focus on the Toyota car manufacturer which produces different types of cars. Toyota Motors is a company which designs, manufacture, assembly, and sale passenger cars, vans and commercial vehicles. It was established in 1937 and its markets include Japan, North America. Europe and Asia. There are several factors which influence the Toyota Motors company both positively and negatively. The capital utilization is optimum. There is effective use of cost controls. The work practices in the company are the most efficient ones. The company has established export markets. The determination of expenditure is flexible. Market segmentation is the act of dividing a collective product into different groups based on one or more criteria. The Toyota Company which is the leading car manufacturer has its own market segmentation. Example the Toyota Land cruiser is segmented for the middle-income earners while Toyota Fortune is segmented for high-income earners. This segmentation enables the Toyota Company to serve its consumers more effectively. The segmentation in this case involves dividing the people and the company into groups according to their behavior toward the land cruiser. Segments in this case include; purchasing behavior, benefits sought, usage rates and user status.
Fundamentals of MarketingIntroduction Purchasing a car is a dream for many people with the advancement of technology. There are many companies which manufacture cars but this report will only focus on the Toyota car manufacturer which produces different types of cars. We will focus on the Land Cruiser type of the car manufactured by the Toyota company[CITATION Mon11 \p 10 \l 1033 ]. Land cruiser is a type of car which is one of the best cars in the world because of its excellent features. It has multi-terrain and craw control, 5.7LV8 engine, a stylish interior, 8-passenger seats and many other excellent features.Environmental AnalysisToyota Motors is a company which designs, manufacture, assembly, and sale passenger cars, vans and commercial vehicles. It was established in 1937 and its markets include Japan, North America. Europe and Asia. Toyota Motor Company is the 8th largest automotive manufacturer in the world. Toyota has a huge market in Japan which is the second-largest market for the Toyota company[CITATION Lik11 \p 66 \l 1033 ]. The largest market for Toyota Motors in North America where according to study the company sold 2.8 million vehicle units in North America. Also, thecompany has markets in Asia and Europe. Industry overview in Toyota Motors is conducted to analyse the external factors that affect the operations of the company. The information is important because it reviews the current economic conditions in the market. Land cruiser is a type of car which is one of the best cars in the world because of its excellent features. It has multi-terrain and craw control, 5.7LV8 engine, a stylish interior, 8-passenger seats and many other excellent features. The current market share of the Toyota Land cruiser is 8.4 out of 10.
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