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International Business Across Borders

   

Added on  2022-11-17

9 Pages927 Words192 Views
INTERNATIONAL
BUSINESS ACROSS
BORDERS
International Business Across Borders_1
INTRODUCTION
The study is focused towards the effective analysis of a multi-national entity
The organization chosen for the report is British American Tobacco
Organizations in the current global corporate scenarios need to constantly engage, survive, grow
and develop
British American Tobacco is a multi-national cigarette and tobacco manufacturer based in the UK
They consist of Benson and Hedges, US brands Lucky Strike Kent and Pall Mall and the native UK
brand Dunhill
International Business Across Borders_2
FOREIGN ENTRY STRATEGY
Natural Resource Seeking FDI
Efficiency seeking FDI
Capability-enhancing FDI
Foreign strategies based on merger and acquisitions
International Business Across Borders_3

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