ANALYSIS OF MULTI NATIONAL ENTITY.

Running head: ANALYSIS OF MULTI NATIONAL ENTITY
ANALYSIS OF MULTI NATIONAL ENTITY
Name of the Student
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ANALYSIS OF MULTI NATIONAL ENTITY1
Executive Summary
The report focuses towards the effective analysis of a multi-national entity. The
strategies, dynamics, organizational structure, management of knowledge and
innovation have been given more importance towards evaluating the given organization.
The most important areas that have been addressed are foreign entry strategy,
competitive dynamics, organizational structure, knowledge management and
innovation. The business operations have been evaluated in relation to both current and
future business prospects.

ANALYSIS OF MULTI NATIONAL ENTITY2
Table of Contents
Introduction........................................................................................................................3
Foreign Entry Strategy.......................................................................................................3
Competitive Dynamics.......................................................................................................4
Organizational Structure....................................................................................................5
Knowledge Management...................................................................................................7
Innovation..........................................................................................................................8
Conclusion.........................................................................................................................9
References.......................................................................................................................10

ANALYSIS OF MULTI NATIONAL ENTITY3
Introduction
The study is focused towards the effective analysis of a multi-national entity. The
strategies, dynamics, organizational structure, management of knowledge and
innovation have been given more importance towards evaluating the given organization.
The organization chosen for the report is British American Tobacco. Organizations that
are present in the current global corporate scenarios need to constantly engage with the
global competitive markets to survive, grow and develop. The development of the
various organizations are important in the context of the rapidly changing global market
scenarios. It is in these situations that the entry strategies, the competitive dynamics,
structural efficiency and innovation comes into play. This is because these are the most
important aspects that can determine the global success of the present day
organizations. British American Tobacco is a multi-national cigarette and tobacco
manufacturer based in the UK. They are headquartered in London and is currently the
second-largest maker of cigarettes in the world. The organization is a market leader in
around 50 countries. However, the operations of the organization span more than 180
countries in the world. The British American Tobacco company was formed as a result
of the joint Venture between the British Imperial Tobacco Company and the US based
American Tobacco Company It has some of the largest selling brands in the world.
They are Benson and Hedges, US brands Lucky Strike Kent and Pall Mall and the
native UK brand Dunhill. The current revenue of the organization is 24.4 billion pounds
(Bat.com 2019). The number of global employees of the organization are 55,000.
Foreign Entry Strategy
Foreign entry strategies are important as they can determine the effectiveness of
the revenue that can be earned from the foreign markets. It is important to assess the
effectiveness of the foreign market entry strategies in light of the customer base that
can be created as a result of the same. The foreign entry strategy of British American
Tobacco has been important in its historical development as an effective organization.
One of the most effective strategies implemented by the British American Tobacco
Company was acquisition. Another important factor contributing to the international
development and expansion of the organization was the acquisition of the foreign