The report is based on the analysis based on a major multinational enterprise named eBay that has been able to maintain its profitable operations in the industry. The foreign market entry based strategy that has been implemented by the firm and the business model have been discussed in the report in detail. The competitive environment that is developed within the industry and the competitive dynamics have been analysed on the report. The analysis has also provided details based on the structure of the organization, the levels of innovation and the knowledge management activities that have been developed and implemented by the firm.