International Business Analysis of eBay | Desklib

Running head: INTERNATIONAL BUSINESS ANALYSIS
INTERNATIONAL BUSINESS ANALYSIS
Name of the Student
Name of the University
Author Note

INTERNATIONAL BUSINESS ANALYSIS1
Executive Summary
The report is based on the analysis based on a major multinational enterprise named eBay
that has been able to maintain its profitable operations in the industry. The foreign market
entry based strategy that has been implemented by the firm and the business model have been
discussed in the report in detail. The competitive environment that is developed within the
industry and the competitive dynamics have been analysed on the report. The analysis has
also provided details based on the structure of the organization, the levels of innovation and
the knowledge management activities that have been developed and implemented by the firm.

INTERNATIONAL BUSINESS ANALYSIS2
Table of Contents
Introduction....................................................................................................................3
About the company....................................................................................................3
Foreign market entry strategy adopted by eBay............................................................4
Competitive dynamics and the market conditions faced by eBay.................................5
Competitive landscape faced by eBay.......................................................................7
Organizational structure, knowledge management and innovation in eBay..................8
Innovation in eBay...................................................................................................10
Conclusion....................................................................................................................11
Reference List..............................................................................................................13

INTERNATIONAL BUSINESS ANALYSIS3
Introduction
A multinational corporation (MNC) or a multinational enterprise (MNE) can be
defined as the corporate organization that mainly owns and controls the production process of
services and goods in a country that is not the home country of the firm. The two major
characteristics that are displayed by the MNEs or multinational enterprises are mainly based
on the large size and a fact that the operations of the firms are controlled centrally by their
parent organizations. The MNEs are able to develop a global presence in many different ways
that are able to provide major benefits to the economies of scale (Agarwal and Wu 2018).
The expenditures that are made by the organizations in research and development are also
considered to be an important factor that has an impact on the multinational enterprises. The
report will be based on the detailed analysis of a multinational enterprise and the methods
that it had implemented in order to expand the operations. The organization that has been
selected for this analysis is eBay and the study will provide details based on the methods
implemented by eBay to enhance global presence levels (Aggarwal et al. 2016).
About the company
eBay is an organization that has been able to develop a mission which is considered to
be bigger than a particular moment. The firm mainly aims at creating growth opportunities
for everyone. The organization has also formed an inclusive and diverse workforce and aims
at reflecting the customer and form a position of the firm as well (Ebay.in 2019). eBay has
been interested in developing a positive effect on the society with the help of its operations.
eBay has gained the position of the biggest online marketplace in the world. The sellers who
are a part of eBay website range from the small hobby based sellers to the mom and pop
business firms to the giant firms as well (Ebay.in 2019).