International Business Analysis of Amazon 2022

INTERNATIONAL BUSINESS ANALYSIS OF AMAZON 0
INTERNATIONAL
BUSINESS
ANALYSIS OF
AMAZON
System04121
3/25/2020

In June 2013, Amazon India started operations. The business launched the Amazon.in
platform, which offers consumers a variety of choices of books, films and TV shows.
Amazon India issued more than 10,000 orders on the first day of its service. Amazon India is
a fully owned subsidiary of US-based Amazon, Inc. Jeff Bezos founded the parent company
Amazon in 1994. Amazon was looking forward to developing other countries for its potential
expansion with revenue and production approaching the exhaustion limits in the United
States. With its massive audience, advanced technology, and internet access, China appeared
lucrative, leading Amazon to launch operations in China. Yet Amazon continued to explore
more suitable alternatives because of the growing competition of local e-commerce firms
such as Alibaba. In India, the company has identified tremendous promise and began
operations in 2013 (Welch, Piekkari, Plakoyiannaki, and Paavilainen-Mäntymäki, 2011).
Amazon India provides million and millions of registered customers on its website. At the
present Amazon India offers numerous items such as cell phones, computers and gadgets,
apparel for men and women, books, sports and health, electric & electronic devices, videos,
music, vehicles, bikes, child goods, toys, food products, etc.
The retail shop is now operated by Amazon India, where consumers can purchase from US
salespeople directly. Amazon Prime has recently been introduced in India, providing
customers with exposure to numerous content, such as online sharing, music, e-books, news
and more. Currently in India, Amazon India provides most serviceable PIN codes. It has over
20,000 selling Indians and 41 distribution centres in 13 nations.
The article would provide a comprehensive review on Amazon, one of the largest
multinationals located in the United States. To complete this essay the host country India is
selected. This article addressed a contrast of India’s popular culture with the United States.
Additionally, there has been debate regarding the business penetration approach and the

alternate steps taken to handle the company's foreign activities. This article examined the
action strategies to cope with the related social problems.
Amazon is one of the 500-possessions founded in 1995 by Jeff Bezos. It was the origin of e-
commerce. Originally it was referred to as Cadabra. Amazon's growth was gradual and
steady, and the market concept became rare until the dotcom bubble of 1990.
Despite its sluggish speed, Amazon has formed solid roots and achieved a net margin of 2.5
million dollars at the end of their fourth year on the market. The revolution has never stopped
and Amazon has announced the latest business horizons. In 2005, earnings rose to 359
million dollars and in 2006 to 190 million dollars. It was CEO Jeff Bezos ' business ideology.
Amazon's net revenues grew from 24,509 billion dollars in 2009 to 61,093 billion dollars
annually in 2012 (2013a). The last quarterly results in 2013 shows that the net profit would
grow to 34 million dollars, which would reverse the declining trend in revenue (2013b).
Amazon's goal to offer merchandise will not, though, rely on customer satisfaction (Bell and
Zemke 2013). Their success tale. Amazon actually has no affiliation as a retailer or
manufacturer. Amazon has no standing. Through developing distribution strategies together
with other key business divisions, they also established new developments in the electronic
industry.
Some of Amazon's most popular items are as follows, with new goods added to the list after
the company's founding and gradually better resources offered by Amazon. There are actually
three groups, namely broadcast group, software and general product, of which Amazon
Enterprise Solution is the most relevant (Hovhannisyan and Keller, 2015).
It reflects the variety of the economy of Amazon where Amazon shops will purchase
anything. It's generally because of Amazon that Amazon offers books, the most popular and

bestselling business, in books from the typical shops. This has also been accused because
Amazon has steeled The Kindle from the mainstream bookshops market (Baughn, Bodie,
Buchanan, and Bixby, 2010).
The key competences of the business are, first of all, a customer-centred organization It's no
wonder that Amazon is already the world's second-most valuable brand, an immensely
profitable and omnipresent business in the sector. Not only did the firm extend its main
industry as a ecommerce leader, but it was able to evolve and push quickly into many sectors
of the sector. Amazon does a lot better but some of its key strengths are: delivery and
logistics, self-sustaining systems development, fulfilment and logistics.
According to its website mission statement, Amazon considers itself as "the most customer-
centered business in the world." This role offers an unprecedented potential for simplifying
the buying cycle, delivering goods easily and reliably and developing infrastructure and an
environment through which manufacturers and consumers can interconnect.
With the launch of Amazon Prime, the business transformed the e-commerce world and in
2005 achieved two-day delivery. Upon the announcement of Prime Now in 2015, distribution
for specified goods and specified cities was promised within two hours. Many companies do
not suit this form of delivery capacity.
Secondly, building closed environments, but Amazon feels differently and wishes not only to
deliver goods to the planet but to build and manage its companies by providing resources and
platforms. This helps it to carry out a new mission, constructing closed communities and
seller networks. According to the shareholder letter of CEO Jeff Bezos, more than half of the
transactions at Amazon.com in 2017 were produced by third-party retailers. And not only had
that, but a study by Bloom Reach from 2016 also showed that 55% of online customers
continue their drug quest in Amazon (Bordo and Helbling, 2011).