Challenges in International Business in China
VerifiedAdded on 2023/01/05
|15
|893
|87
PowerPoint Presentation
AI Summary
This presentation focuses on the challenges faced by companies, specifically Tesco, in expanding their international business in China. It discusses cultural differences, adaptation and localization, intellectual property rights, logistics challenges, sales and distribution challenges, and the highly competitive market in China. The presentation also explores Hofstede's cultural dimensions and provides recommendations for companies entering the Chinese market.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 15