International Business Communications project 2

International business and communication

Table of Content
 Introduction
 Introduction to China and its culture
 Success and a failure of joint venture
 Cultural Sensitivity
 Hofstede’s culture dimension model UK vs China
 Communication strategies and of the recommendations
 Conclusion
 References

Introduction
 There is the growing competition for the global organization
therefore they are indulging themselves into the modes of
internationalization such as franchising, joint venture,
licensing etc.
 The global organization are expanding themselves by
recognizing the market opportunities in the developing
countries and then adopt internationalization.
 International business and trade is considered as the
internationalization where the business organization involve
in supply of their goods and services across the borders.

Introduction to China and its Culture
 China is the worlds most populous country in
the East Asia with the population of
approximately 1.4 million.
 The country is fast growing developing country
in economy.
 China is leader in science and technology all
over the world as country has done various
ancient inventions.