International Business and Expansion

International
Business and
Expansion

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Discuss why two businesses operate in contrasting international markets......................1
The requirement of the assessment criterion is to explain why two businesses operate in
contrasting international markets and not to conduct a PESTEL analysis.............................3
P2 and M1) Discuss the kind of finance available for international business........................3
Analyse the available finance to contrasting businesses which operates internationally. .....3
P3) Explain the main features of globalization which affect two contrasting businesses......4
P4, M2 and D1) Discuss the role of trading blocs on international trade. ............................4
Analyse the barriers of operating internationally for two contrasting businesses. ................5
Evaluate the impact of globalization on a business. ..............................................................5
TASK 2............................................................................................................................................5
P5) Discuss internal factors which influence Virgin while trading internationally...............5
P6, M3 and D2) Illustrate how business support systems enable a selected business to trade
globally...................................................................................................................................6
Conduct situational analysis on two countries a selected business may consider trading in.6
Suggest one country which select business to target international trade. ..............................7
P7, M4 and D3) Highlight cultural differences affecting international businesses. ..............7
Examine how cultural differences affect international businesses.........................................7
TASK 3............................................................................................................................................8
P8, M5 & D4) How products and processes have to be adopted for international market – This
should be presented in PowerPoint Slides and should include explanation of international
demands and differences, culture and environment, societal needs, ...............................8
Examine the strategies and resources effectiveness as well as success that are used by an
organization............................................................................................................................9

CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
International business plays a essential role in growth and development of the nation’s
economy. Here, transactions of product and services take place among two or more countries
(Ang and Hooi, 2018). There are numerous benefits of international business which are, raises
revenue, better risk management, easier cash flow statement, disposal of surplus goods,
benefiting from currency exchange and so on. In order to complete the project Virgin is
undertaken. This mail order record business came into existence in the year 1970 and later into
private company in music publishing and retailing. The assignment covers types of finance
available for international trade. Focus is done on features of globalization which affect two
businesses. How cultural differences affecting international businesses is studies for better
results. Additionally, role of trading blocs on international trade is examined.
TASK 1
P1) Discuss why two businesses operate in contrasting international markets.
In the year 1970 Virgin was introduced in the open market place. It is a mail order record
business and developed as private company in music publishing and retailing.
Plan International UK original name is Foster Parents Scheme for children in Spain.
They are providing food, shelter and education to the children who become victim in Spanish
Civil War.
Bell Canada is a Canadian telecommunication company which is located in Montreal,
Canada. It is operating in this nation because it provide numerous advantages to the customers
such as, disability insurance, dental insurance, private health plan, vision insurance, extended
health care etc. There are many other scope to expand their business of telecommunication in this
market as people are more interested in such kind of companies who are are offering benefits
along with services. Along with this it provides nominal discount to most of the Bell services sue
to which loyal customers are builds fr longer time period.
Virgin is located in UK and is expanding its business in UK because the political
condition of UK is stable and are economically strong. The hovering bodies of the nation
supports the Virgin business to a large extent as well as supports them to come up with new
venture in the market. Additionally, this nation is technology strong and adopts modern tools and
techniques to meet the emerging needs of the customers.
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