Globalisation and Business Strategy of British Airways

INTERNATIONAL
BUSINESS AND
GLOBALISATION:
REPORT-2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of company..................................................................................................................3
Company’s strategy important for maintaining global presence.................................................3
Positive strategic impact..............................................................................................................4
Negative strategic impact............................................................................................................4
Porter’s diamond theory..............................................................................................................4
The marketing mix strategy.........................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Globalisation is a process which has followed by businesses to highly expand their
operations in the global market. This report discusses global-business environment of British
Airways (BA). The British Airways is the most reputed airline business within the United
Kingdom, which is highly succeeded in expanding its business operations globally.
MAIN BODY
Overview of company
British Air is the most reputed airline company in the United Kingdom, headquartered in
London, England, UK. Currently fights or airplanes of company take off for 183 different
destinations (BRITISH AIRWAYS FACTSHEET, 2019). It has large customer base in the UK’s
airline industry, because it provides very excellent products and services to customers.
Company’s strategy important for maintaining global presence
Globalization is basically a concept of growth and development at the worldwide level.
Many people considered this as a process of international and integration influence of cultures
and economies as well. British Airways always puts its huge efforts for maintaining global
presence. This is very necessary task to top-level management of this company to always be a
very reputed brand in the global airline industry.
Economic Integration
Economic integration is very too important aspect for growing itself economically in
market place (Sun and Smith, 2017). It is basically the management between different countries
which come together for the eliminations and reduction of trade barriers to coordination with
fiscal and monetary policies. The business currently operates in inmixed economic environment
with very less governmental intervention. The government of different respective countries can
be enabled for having the decision while setting the air ticket prices.
Environment Integration