International Business 2022 Research Paper

Running head: INTERNATIONAL BUSINESS - ARTICLE CRITIQUE
INTERNATIONAL BUSINESS - ARTICLE CRITIQUE
Name of the Student
Name of the University
Author Note

INTERNATIONAL BUSINESS - ARTICLE CRITIQUE1
Introduction
The following paper attempts a critical review of the given article and highlights the
importance of the ethical implications in the development of business.
Key arguments
In the article entitled “International marketing ethics: A literature review and research
agenda”, Javalgi and La Toya (2018) argues on the effects of globalization on the business
activities that are undertaken by the plethora of business concerns that are active all over the
world. The authors opine that the business concerns should pay more attention to the ethical
factors that should be maintained in order to deliver the proper performance within the selected
markets. The authors in this article conduct a review of the existent literature regarding the role
played by ethics in the international marketing activities that are undertaken by the various
organizations. The authors review the literature on the ethical factors, the moral philosophies, the
ethics and the culture that are followed by the business organizations. The researches that have
been undertaken by the authors are known to pave the pathway for the future researches in ethics
that need to be maintained for the conduction of international marketing activities.
Opinion of article
The article is observed to shade major light on the importance of the issues faced by
companies in incorporation of ethical activities. The authors in this article help in the
understanding of the important role played by the ethical factors in the overall marketing
activities that are undertaken by the plethora of business concerns that are active all over the
world. The article is helpful in the discussing the ethical concerns that are often highlighted in
the operations that are maintained by the business concern. The article sheds major light on the