International Business: Expansion of CafePod Coffee Co. in China Market

International
business

Executive summary
International business is referred as cross-boundary transactions of business products and
services. International business facilitates organisation to expand business operations in other
country and gain higher profitability and sales objectives. In this report, chosen organisation is
Cafepod Coffee Co. that expands its business operations in China market. This report contains
introduction of organisation that is going to expand its operations at international level. There are
various barriers or challenges are faced by the organisation to internationalise business
operations in other country are discussed. Furthermore, approaches of internationalisation are
discussed in this report.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION...........................................................................................................................1
Analysis and discussion ..................................................................................................................1
Overview of organisation and the rationale for going international...........................................1
Critically discuss which country you would recommend them to enter and the rationale behind
the decision..................................................................................................................................3
Discuss typical barriers that will be faced as the organisation expands internationally.............5
Approach for the internationalisation process for the specified target market...........................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
International business is defined as the trade as products, services, knowledge, capital and
technology across national boundary. It includes cross-border commerce as well as transactions
between government and organisations in different countries. Organisations conducts their
business operations across borders with the objective of growth and development. It enhances
organisational customer base and profitability through selling products and services to other
country. In the process of international, organisation faces various challenges and barriers that
impacts whole business and its profitability. In this report, the chosen organisation is Cafepod
Coffee Co. which was established in 2011 and want to expand its operations in China
(CAFEPOD COFFEE CO., 2021). The report covers various reasons to internationalise business
operations in other country. Challenges or barriers that are faced by business in the process of
expanding business operations are mentioned. Furthermore, approach of internationalisation in
specific target market is covered in this project report.
Analysis and discussion
Provide a brief overview of the chosen organisation and the rationale for going international
Overview of organisation:
CafePod Coffee Co. was founded in 2011 by Peter Grainger and Brent Hadfield.
Headquarter of organisation is situated in London, in UK England. It produces and supplies
Nespresso compatible coffee capsule. Organisation aims to provide better quality coffee to its
customers that enhances their experience with brand. It delivers coffee to doorsteps of its
customers to bring happiness in their lives (CAFEPOD COFFEE CO., 2021). CafePod Coffee
Co. is an independent craft coffee business that provides quality coffee to its drinkers at home.
Organisational journey was started when its entrepreneur Peter was travelling in South America
for a year. He quit his job at the time of financial crisis and stumbled to coffee plantation as well
as an independent shop that produces Nespresso compatible capsule through utilising exciting
and unusual coffee. Peter observed that in retailing supermarkets of UK has lacked of excitement
and energy high street coffee shops. So, he decided to design range of exciting as well as strong
coffee blends to the coffee enthusiasts. CafePod Coffee Co. organisation provides its products in
supermarkets and through online retailing. It provides range of Nespresso compatible aluminium
Pods, Roast Whole Beans and Ground coffee to its customers.
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