(Solved) international Business- Assignment

Running head: INTERNATIONAL BUSINESS 1
Student’s Name:
Tutor:
Course:
Institution:
Date:

INTERNATIONAL BUSINESS 2
Executive Summary
The increased international demand is a market opportunity for Australian National University
to expand to Japan. The management uses the market analysis in having an insight of the nation
towards a successful entry into a new country. The market analysis considers qualitative and
quantitative assessment for a proper flow of the business in the targeted market. It is essential
for Australian National University the management consider market segmentation, targeting,
market need, competition, barriers, and regulations. The analysis of Japan market components
will provide the administration to develop proper expansion strategy. The international business
entry is successful through considering the consumer needs of the targeted market. Marketing is
performed to make the services and products well known to the consumers for a substantial sales
volume. Digital marketing strategy requires the management to use the technological innovations
in acquiring an increased sales volume. Japan is a nation with suitable IT infrastructures which
makes it possible for a business to acquire an increased market share through the digital
marketing. Australia is a nation which is focused on using technology in education which will
make it possible for the Japanese students to study in the ANU. Due to the different education
systems implemented when a student study abroad it will be an opportunity for Japanese students
to extend their skills and knowledge by studying in ANU. The international marketing is
required to focus on the social-cultural factors of the potential consumers for development of
products that are widely accepted in the market.
Market analysis
Market analysis is an essential aspect for companies intended to enter the foreign market.
Proper evaluation of the business environment provides the management with an insight of the
appropriate business entry strategies. Australian National University is an institution willing to
enter the international education market by offering studies in Japan. The management of the
institution is expected to identify the educational environment of the nation for a successful entry
in the country. According to Manganelli (2014) market analysis is performed by a company with
the aim of adequately handling the risks of investment. The evaluation of risks and return of
international business entry will assist Australian National University in identifying the strategic
location to expand internationally. An effective market analysis is expected to consider market
segmentation, targeting, market need, competition, barriers and regulations (Grant 2016). The

INTERNATIONAL BUSINESS 3
market analysis provides a qualitative and quantitative evaluation which is necessary for a
successful international business entry. The market analysis shows that there is a possibility of an
increased number of Japanese students willing to study in ANU.
Segmentation
The market segmentation requires Australian National University to identify a strategic
location to situate the institution. Proper market segmentation requires considering the potential
consumers in the market for sustainable performance in the market (Hatheway, Kwan & Zheng
2017). Australian National University is supposed to be located in a place where there are a large
number of people willing to study in the university. The focus on the area in Japan where there is
a large number of people aged 15-25 makes it likely to be prospective for an education
institution. Japan is a place where there is a high literacy level due to a large number of people
willing to study. Therefore, a proper demographic location of Australian National University will
assist the institution to acquire a large number of students in Japan.
Target market
The market targeting is performed by evaluating the market segment in the education
sector. Proper evaluation of student's educational needs makes it possible for Australian National
University to develop an appropriate market of target that will be willing to use the services. The
market targeting is supposed to consider the products and services offered by an organization for
a sustainable flow in the targeted market (Pasandideh, Niaki & Keshavarzi 2017). It becomes
possible to clear the unnecessary market segment to develop a targeted market to focus on for a
sustainable flow in the industry. It is vital for an institution to forecast the demand level in the
targeted market to develop a proper strategy for international business entry. It is possible for
ANU to reach a large number of Japanese students by using an application, website and social
media platforms. The application and website will assist the Japanese students to acquire the
needed information of services offered by ANU. Social media will be a platform for marketing to
enhance the number of students willing to use the ANU education services.
Market need