International Business Communication in Bulgaria: Analysis of Cultural Sensitivity and Communication Strategies for Rowlinson Knitwear

International Business
Communications

Table of Contents
Introduction .....................................................................................................................................3
Main body .......................................................................................................................................3
Brief introduction of Bulgaria ...............................................................................................3
Application of Hofstede theory to understand international and intercultural communication in
context to Bulagaria ...............................................................................................................4
Critical evaluation of cultural sensitivity when doing business in the Bulagaria supported by
relevant examples...................................................................................................................5
Analysis of different communication barriers experienced by Rowlinson knitwear in Bulgaria
................................................................................................................................................6
Appropriate Communication Strategies which enable the success of company ...................7
Conclusion ......................................................................................................................................8
References........................................................................................................................................9

Introduction
International business define the trade of goods and services which involves cross border
transaction between organisation, government, individuals or companies into two or more
countries. It helps to increase the export and import services and involve the foreign investments
for economic profitability (Kumar and et.al., 2020). For the present report, Rowlinson knitwear
is taken into consideration. It is a manufacturing company which produces knitwear and school
wear for school students as it is incorporated in 1972 in UK. Which will expand its business in
Bulgaria in order to increase its market share and earn profit. The report will consider hofstede
theory of international business and intercultural communication in context to Bulgaria. When a
company is doing a business internationally its critical evaluation of cultural sensitivity. It will
also cover different communication barriers analysis which is experienced by Rowlinson
knitwear and also provide appropriate strategies of communication to overcome these barriers for
the success of company in developing country.
Main body
Brief introduction of Bulgaria
Bulgaria is situated in south-east Europe on the eastern Balkan Peninsula. The prices of
products and services are decided in free price system as it is adapted to a market economic
system. It is a developing country and it can be profitable for Rowlinson knitwear as it has high
demand for knitwear and school uniforms for the students. It can start its business various types
such as by an online business, independent contractor or a franchise. Every country has own
rules and regulations which need to be followed by very business before setting up in the
country. As Bulgaria is a developing country which creates high demand for Rowlinson
company as it has more focus on educating the young and coming generation so that it can
enhance its skills. The company need to register its domain name and apply for its business
under an Bulgarian Business Number (BBN). In international business it provide the service of
export and import and it involves foreign investment for economic profitability (Chiarvesio and
Romanello, 2018). There are various barriers in starting to setup a business in another country
like Bulgaria for that company need to make strategies to overcome these barriers. It involves
high risk and heavy documents to enter in new country for expansion as it time consuming
process also.