International Business Communications: A Study on Cultural Sensitivity and Communication Barriers Faced by Rowlinson Knitwear in Bulgaria

International Business
Communications

Table of Contents
Introduction .....................................................................................................................................3
Main Body.......................................................................................................................................3
Brief introduction of Bulgaria.....................................................................................................3
Application of Hofstede theory in order to understand international and intercultural
communication with reference to Bulgaria.................................................................................4
Critical analysis of cultural sensitivity when doing the business in Bulgaria supported by
relevant examples........................................................................................................................5
Study and analysis of different communication barriers which is experienced by Rowlinson
Knitwear in Bulgaria...................................................................................................................6
Appropriate communication strategies and other relevant recommendations in order to enable
the Rowlinson Knitwear company to succeed in Bulgaria.........................................................8
Conclusion ......................................................................................................................................9
References........................................................................................................................................9

Introduction
International Business refers to the trade of technology, capital, goods and services
outside the national boundaries. It involves cross border transactions between individuals,
organisation, government or companies in more than two countries. It involves the foreign
investments and helps to increase the import and export service for the economic profitability.
For the present report, Rowlinson Knitwear is taken into consideration which is a manufacturing
company produces school uniforms and knitwear for school students. It was established in 1972
and conducted its business in UK (Azam and et.al., 2020). The report will consider the hofstede
theory of intercultural and international communication with reference to Bulgaria. In addition to
this, the critical analysis of cultural sensitivity when doing a business will be done in Bulgaria.
Apart from this the report will cover the different communication barrier which will be
experienced by Rowlinson Knitwear and will provide the appropriate strategies of
communication and relevant recommendations in order to overcome from these barriers and
success of a company.
Main Body
Brief introduction of Bulgaria
Bulgaria is situated in the south east Europe on the eastern Balkan Peninsula. It is
worldwide famous and best known for its opera singers, folklore and musicians. Culture of
business is characterised in Bulgaria through business etiquette, business communication, cost of
living, social media guide, business meeting etiquette, work life balance etc. In order to get the
business successful it requires good knowledge about the culture of foreign country. The one
need to be prepared to belief that influence the business decisions and encounter different
attitudes. In a developing country like Bulgaria it can be profitable for the Rowlinson Knitwear
because there is high demand for school uniforms, Opera uniforms and knitwear for students.
Before setting up business in another country they need to follow the rules and regulations as
every country has its own which is very important (Backmann and et.al., 2020). At first the