International Business Communications project 2

This presentation discusses international business and communication, with a focus on China's culture and joint ventures. It also covers cultural sensitivity, Hofstede's culture dimension model, and communication strategies and recommendations. The presentation includes references for further reading.

International business and communication

Table of Content
 Introduction
 Introduction to China and its culture
 Success and a failure of joint venture
 Cultural Sensitivity
 Hofstede’s culture dimension model UK vs China
 Communication strategies and of the recommendations
 Conclusion
 References

Introduction
 There is the growing competition for the global organization
therefore they are indulging themselves into the modes of
internationalization such as franchising, joint venture,
licensing etc.
 The global organization are expanding themselves by
recognizing the market opportunities in the developing
countries and then adopt internationalization.
 International business and trade is considered as the
internationalization where the business organization involve
in supply of their goods and services across the borders.

Introduction to China and its Culture
 China is the worlds most populous country in
the East Asia with the population of
approximately 1.4 million.
 The country is fast growing developing country
in economy.
 China is leader in science and technology all
over the world as country has done various
ancient inventions.

Success factors of Joint venture
Success factors
 The China culture of high telecom service
users is the success factor for the, UK to
have the Joint venture with China as this
will increase the sales of the company in
china and also the overall year revenue
will be increased.
 The China is the leader of the science and
technology which will provide the
company a opportunity to drive
innovation and develop internet services
for the consumers all over the china and
UK.

Cultural sensitivity
 The cultural sensitivity is term that implies as
the cross cultural awareness that is the a
knowledge, sense, acceptance and the
understanding of someone else culture as the
part their values.
 For the organization to put its foot into
international market through the joint venture
it is essential to have the deep insight about
cultural sensitivity because a lack of knowledge
can lead to unintentional harm to the
sentiments.

Hofstede culture dimension model
China vs UK
According to the (Hofstede Insights, 2021), The Hofstede's cultural dimension model is the framework derived by the Greet Hofstede which is all
about the providing a deep insight and understanding about the culture of the country in which business is planning to operate. The different
cultural dimensions of the theory are discussed below in context of UK vs China:
 Power distance Index
 Individualism- Collectivism
 Masculinity- femininity
 Uncertainty avoidance index
 Long term and short term orientation
 Indulgence and Restraint
 Individualism-Collectivism

Communication strategies and
Recommendations
 To get rid off the communication barriers it is very essential for
UK to comply with some communication strategy which will fill
the gaps of communication and also lead to effective
communication.
 The communication strategy will also help the UK to focus on
the competitive market place.
 communication strategy is also useful to maintain the working
environment that is flexible and open to communicate.
 The UK is recommended to use the upward use the visual
communication strategy as this will be useful to convey the
message of company's vision and mission among employees.
 This will also help in attracting the consumers towards the
company's services.

Conclusion
 It is concluded from the above report that for the organisation to do business in the foreign
developing country the company must evaluate the culture factors before establishing the
business as there are various challenges and barriers of related to the culture and
communication.
 The organisation must utilize the appropriate theory like Hofstede's culture dimension model
to analyse the key difference between the culture of two countries.
 Hence therefore the organisations are suggested to use different communication strategies that
will help in resolving the communication challenges and barriers and make the joint venture
more successful and profitable for the organisation.

References
 Grace, R. and Tham, J. C. K., 2021. Adapting Uncertainty Reduction Theory for crisis communication:
guidelines for technical communicators. Journal of Business and Technical Communication. 35(1). pp.110-117.
 Gu, F. F., Wang, J. J. and Wang, D. T., 2019. The role of sales representatives in cross-cultural business-to-
business relationships. Industrial Marketing Management. 78. pp.227-238.
 Haglund, L., Kovala, T. and Lindh, C., 2019. Managing complexity through business relationships: the case of
the Swedish electricity market. International Journal of Management and Decision Making. 18(2). pp.209-227.
 Hartley, J., 2019. Communication, cultural and media studies: The key concepts. Routledge.
 Hoberman, J., 2020. Sportive nationalism and globalization. In Post-Olympism? (pp. 177-188). Routledge.
 Obstfeld, M., 2021. 6. International Capital Mobility in the 1990s (pp. 201-261). Princeton University Press.
 Qian, D. D. and Pan, M., 2019. Politeness in business communication: Investigating English modal sequences
in Chinese learners’ letter writing. RELC Journal. 50(1). pp.20-36.
 Skaar, A. A., 2020. Permanent establishment: erosion of a tax treaty principle. Kluwer Law International BV.

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