International Business Communications: Strategies for Succeeding in a Developing Country

International Business
Communications
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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Introduction of selected developing country...............................................................................3
Application of theories of international and intercultural communication ................................4
Evaluation of cultural sensitivity ...............................................................................................5
Analysing and discussion of different communication barriers experienced by foreign
businesses....................................................................................................................................7
Communication strategies and other recommendation to enable company to succeed in
selected Developing country.......................................................................................................7
Recommendation.............................................................................................................................8
Conclusion.......................................................................................................................................9
References .....................................................................................................................................10
Books and journals....................................................................................................................10
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INTRODUCTION
International business communication is the functional areas of every business. As this
refers to introduce business from various angles that is communication, human resource
management, marketing, social responsibility and international economics. This allows an
organisation to develop its business globally and helps in enhancing more customers and
increasing their profitability as well. It will also helps in understanding of the worldwide
operating HR policies and actions (Butkouskaya, Llonch-Andreu, and Alarcón-del-Amo, 2021).
This report is based on the organisational called Sainsbury. As this is the largest retailing
company of UK which is having various competitors. The company was founded in the year
1969 by John James Sainsbury. This company is setting to expand their business in Romania. As
company is executing in various cultural differences and they try to expand effectively and
efficiently in another country. Romania is referring to the most advance countries of Europe
which is setting high level of income in world wide. This report consist of introduction of the
developing country, theories of international communication, evaluation of cultural sensitivity,
and various barriers that are being experienced by foreign business by developing and expansing
and at it consist of communication strategies to be used.
TASK
Introduction of selected developing country
Romania is the country in central and eastern Europe which is having high range of level
of income which is marked on 49th place on the index of human development. This country is
established as a suitable set of actions and policies that helps to strengthen the relationship with
other nations or countries. It helps the other countries in dealing their trade in most effective
manner (Carmeli, Gomes, and Markman, 2021). As Sainsbury wants to expand their businesses
in Romania in order to make effective relationship with their government so that they could even
establish their branch in Romania. As company should have to expand themselves in developing
country so that they could enhance their customers base and even increase their profits as well.
As first, Sainsbury should have their own business plan and marketing strategies which they
have to used in developing country. For that they are considering on all the factors which could
affect their business environment. Such factors are political, social and economical changes or
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