International Business Communications in Developing Countries: A Case Study of Venezuela

This report discusses the evaluation of various models of theories of intercultural as well as international communication in Venezuela. It also covers the critical evaluation of culture sensitivity while doing business in the international market, communication barriers experienced by international businesses, and appropriate communication strategies and recommendations for the success of the business in developing countries.

International business
communication

Table of Content
INTRODUCTION 3
Overview of the selected developing country 3
Apply various theories of international and intercultural communication on
chosen country. 3
Critically evaluate culture sensitivity, while doing business in international
market. 6
Discuss the various communication barriers experienced by international
businesses by various examples. 7
Provide appropriate communication strategies and other relevant
recommendations for the success of the business in developing country. 8
CONCLUSION 9
REFERENCES 10

INTRODUCTION
International business is known to be the service, trade of good, technology, investment among
international and national borders as well as knowledge. This also includes the dealings and
transaction across the border of the services and goods among 2 or more than 2 nations. In
addition to this there are several elements of international business that involves the culture,
social factor as well as geographical circumstances and also economic, political and legal
elements. The following reports based on the organization café pod coffee company which is
planning to scale the operations of their business in several developing nation in which one of
them is Venezuela (Aguilera, and Grøgaard, 2019). Moreover to this the following report will
cover about evaluation of the various models of theories of intercultural as well as international
communication in Venezuela and it will also include examination of the culture sensitivity at the
time when functioning the operations of business in the international market. In addition to this
brief description of the several international communication barriers that are encountered by the
international commercial businesses. Furthermore it will include about suitable strategies of
communication another recommendation for success as well as growth of the business is the
market area.
Overview of the selected developing country
Venezuela is new is known to be the developing nation and the country is having the rank of 113
in accordance to the human development index and the nation has one of the largest reserve of
oil globally and they are known to be the major exporter of the oil across the globe. In
accordance to the IMF which is International Monetary Fund the nation is possessing the major
economic command where the legal authorities or central government guides the economy which
is in respect to the distribution as well as manufacturing of different types of products and
services across the globe.
Apply various theories of international and intercultural communication on chosen country.
At the time when a new venture is planning to scale in the market area in the global and
international markets so this is crucial for the business in order to evaluate communication and
culture of that particular place so that management can be more familiar with the new market as
well as policies of the nation Venezuela in order to effectually scale the operations of business
there (Gereffi, 2019). In addition to this in accordance to evaluate the communication and

intercultural differences management of the respective organization utilise hofstede cultural
dimension and it has been evaluated as the culture across the globe r basically getting more
interrelated as the commercial venture is now enhancing internationally. There are few culture
dimension that are described in brief:
 Power Distance: This dimension refers to the degree where the low authorised and
powerful person of the community agreed to possess the power that is not equally
distributed. The main problem here is how a community manages inequality and
discrimination among the individuals. In relation to this category society agreed
hierarchical sequence where all the people has their own place as well as in low power
distance individual ask for justification for the discrimination and inequality of the
authority with them.
 Individualism: This refers to the people that are more aware of their family and
themselves only they do not focus in taking more concern for the other group of people.
Apart from that this represents the requirements of the people, family or other member of
the team in order to assess them and look after them and they asked for return is
unquestionable loyalty from them (Ooi, and Richardson, 2019). The United Kingdom is
known to be one of the most individualistic nation in the world and lose his possessing
enhanced level of rate of collectors where individual utilise to work and go to their jobs
together.
 Masculinity: It refers to the values that are understood and the masculinity side
represents the existence in the community for accomplishment of the material reward as

well as heroic for the success. In addition to this community refers to the existence of the
caring for the week, corporation as well as making sure of the quality of life. In relation
to the respective organization it is in association to the difficult versus tender culture. In
addition to this femininity evaluates with the modest, gender roles, nurturing and various
more.
 Uncertainty Avoidance Index: This means to the extent where uncertain circumstance
is tall rated and it represents the unknown circumstance as well as uncertain events. In the
nation United Kingdom there is low amount of uncertainty avoidance and if it is
compared to the vanilla Sir there is enhanced degree of uncertainty avoidance index in
the nation.
 Short-Term vs. Long-Term Orientation: It represents the difference of time that
majorly concentrates on the upcoming time and delay in the success of short in which
short term is majorly focusing on the targets that can be accomplished with by the
management in short period of the time (Bolten, 2020).
 Restraint vs. Indulgence: This dimension commonly involves accomplishment of the
requirements of the community and society. In addition to this indulgence Is known to be
the social allowance of possessing the actual fund if it is compared to the restraint which
represents dad the community needs to be regulated on the foundation of several rules
and regulation. United Kingdom poses low amount of intelligence where a person have to
abide every regulation and rules in order to live if it is compared to the level of
indulgence that is known to be in the Venezuela that Refers to the management of the
respective organization café pod coffee company can focus on offering the suitable
environment of working through scaling operations of their business in the global market
area .
Kluckhohn & Strodbeck’s Cultural Dimensions:
At the time when functioning the operations of business in the nation commercial
enterprise need to evaluate their market and the culture which they are going to target for the
business so that they can enhance there sustainability and success as there are several rivals and
low rate of acceptance in the nation. There are several culture in the respective model which are
described below in brief:

 Relationship to nature: As the individual in the nation that are functioning the
operations of the business and scaling that will be the existence of the requirement or
duty to evaluate as well as dominantly function with the appropriate balance and
harmony with the offered culture of the respective nation Venezuela and café pod coffee
company must concentrate on the nature of the business so that management can
conveniently attain success and sustain in the Newmarket area (Foss, and Pedersen,
2019).
 Beliefs about human nature: There are several individual that are processing suitable
behaviour as well as negative attitude and hence at the time of scaling the operations of
business management of the café pod coffee company must focus on providing suitable
training to their workers in order to encounter every type of behaviour as well as
complying with that in the suitable way in order to function the business operations.
 Nature of human activity: Individual requires to concentrate on living with existing
elements through which they can accomplish the long term goals and objective in the
proper way and this can also increased their entire functioning of the business in the
global market area.
 Conception of space: There is the utilization of the physical place that can be private or
public and business need to evaluate the employee private or public space for making the
business globally.
 Orientation to time: A person requires to concentrate on the process of its decision
making with goal to the event which are happening in the present as well as in the future.
In addition to this culture scaling up of the business is the plan that provide assistance to
the future evaluation of the situation.
Critically evaluate culture sensitivity, while doing business in international market.
Culture is the crucial element that is known to be considered at the time when scaling the
operations of business in the international market. It basically impacts the rate of acceptability as
well as people of different place where they are scaling the operations of business. The culture
existence and the offer location is entirely responsible for the elements that can also act as the
barriers of the entire operations of the organization (Bargiela-Chiappini, 2020).
As the commercial business need to involve the positioning of the suitable relationship
with the people that are functioning in the business in the global market area. In relation to the

management of café pod coffee company need to be established in order to scale there
organization in the new market which is Venezuela so that it can influence the behaviour and
value of the individual in the optimistic way. With the assistance of this business can be renewed
in that place in which the individuals are respecting their own culture.
Discuss the various communication barriers experienced by international businesses by various
examples.
At the time when business is scaling the operations in the global market there are several barriers
that has risen as the nation of several different culture and people creates more alteration in the
functioning of the business (Efrat, and Asseraf, 2019). Those barriers are described below in
brief.
Physical Barriers:
At the time when individuals are possessing suitable environment of functioning and the
appropriate engagement provide support ineffectual communication among the members of the
organization effectively as well as efficiently. In addition to this it is entirely dependent on the
environment of the work and they have the suitable interaction with each other. At the time when
the organization focused to launch its outlets in several places that creates the circumstances
which is unavoidable.
Perceptual Barriers:
These barriers comes in the mind of the people that they can interact and how they are
being influenced by the personality as well as behaviour of a person. In addition to this a person
requires to show interest in the communication and conversation inappropriately guide and direct
the method through which negative expectations are made through other people.
Cultural Barriers:
New generation businesses functioning their business in the international market with the
network of retailers as well as suppliers. In the country manager there is the existence of various
cultural elements and values that can influence the operation in the business for the long period
of time (Kang, Diao, and Zanini, 2020). This provide assistance in minimising the differences of
culture through implementing several strategies of the business in the operations of the
respective organization and in relation to the respective or organization café pod coffee company
management need to concentrate on obeying the new culture of the Venezuela so that they can

conveniently as well as effectively effect scale the operations of the business into the new place
in the suitable as well as effective way.
Provide appropriate communication strategies and other relevant recommendations for the
success of the business in developing country.
In accordance to overcome the barrier as well as problem of communication there are
several techniques as well as method that can be executed at the time of performing the function
in to the new market so that management of the respective organization café pod coffee company
can conveniently scale the operations of their business in the market through which they can
address and accomplish the preferences and needs of the business and consumer in the suitable
and effective way (Rubery, and Grimshaw, 2020). Following are known to be the technique that
are implemented at the time and positioning the operations of business in to the new nation that
is Venezuela and there are several elements that are described below in brief:
Verbal:
Verbal communication provide assistance in transferring the data and information at the
time when communicating face to face and it is known to be most common kind of that can be
utilised in presentation and conference. In addition to this there are several technique that can be
utilised by the people so that they can which is the appropriate functioning in the business which
are describe below:
Using a confident and strong voice: At the time when providing information to the people
management must offer appropriate guidance and strong wise through which people can listen
properly and the opinion as well as idea need to be clear that can be conveniently understand by
other people.
Visual:
In this it involves drawings, photographs, video and many more. These are known to be
the visual represents that focus on engaging more people with low efforts and individual get
suitable information for the small time. Moreover to this organization can utilise the method of
advertisement and take the suitable review before introducing the visual in front of the individual
in accordance to communicate. It provide assistance to the people in order to conveniently
evaluate through the other people and make them understand through which they can
conveniently overcome the barrier of communication.
Recommendations for company:

This is the recommended to the organization in order to utilise local resource of the
business that are conveniently available and can give more advantages to the business. This also
assist in saving the expense in the large which is export and import expenses (Tung, and Stahl,
2018). Business also can position the network of food resource for the organization hand they
can also conveniently allocate the business all the resources and the industry will getting the low
expense attribute which is beneficial in the long term success as well as sustainability in the
market area. A suitable strategy can be utilised that also involves the evaluation of the market.
CONCLUSION
From the above report it has been concluded that several barriers of communication can
act as the major threat for the organization but with the suitable strategy as well as
recommendation for the business in order to position its operation in the new nation. In addition
to jobs international business is known to be one of the method where the business can expand
their operation in to the new global market area in order to sell their products and services which
will lead to the recognition and level of consumer based across the globe. In addition to this
respective organization is planning to scale the operations of business in the new nation which is
Venezuela.

REFERENCES
Books and Journals
Aguilera, R.V. and Grøgaard, B., 2019. The dubious role of institutions in international business:
A road forward. Journal of International Business Studies, 50(1), pp.20-35.
Gereffi, G., 2019. Global value chains and international development policy: Bringing firms,
networks and policy-engaged scholarship back in. Journal of International Business
Policy, 2(3), pp.195-210.
Ooi, S.M. and Richardson, C., 2019. The internationalisation of service-sector SMEs in an
emerging market: Insights from business training and consultancy firms in
Malaysia. Review of International Business and Strategy.
Bolten, J., 2020. Intercultural business communication: An interactive approach. In Exploring
the rhetoric of international professional communication (pp. 139-155). Routledge.
Foss, N.J. and Pedersen, T., 2019. Microfoundations in international management research: The
case of knowledge sharing in multinational corporations. Journal of International
Business Studies, 50(9), pp.1594-1621.
Bargiela-Chiappini, F. ed., 2020. Languages of Business: An International Perspective.
Edinburgh University Press.
Efrat, K. and Asseraf, Y., 2019. A shift in perspective? The role of emotional branding in
shaping born globals’ performance. International Business Review, 28(6), p.101589.
Kang, J., Diao, Z. and Zanini, M.T., 2020. Business-to-business marketing responses to COVID-
19 crisis: a business process perspective. Marketing Intelligence & Planning.
Rubery, J. and Grimshaw, D., 2020. The organisation of employment: An international
perspective. Bloomsbury Publishing.
Tung, R.L. and Stahl, G.K., 2018. The tortuous evolution of the role of culture in IB research:
What we know, what we don’t know, and where we are headed. Journal of
International Business Studies, 49(9), pp.1167-1189.