SWOT Analysis and Business Environments

The assignment focuses on understanding the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework and its application in diverse business scenarios. It examines case studies from fields like airline services, sustainable energy, waste management, and interactive advertising, demonstrating how SWOT analysis can inform strategic decision-making. The document also touches upon broader concepts such as stakeholder marketing and the evolving business environment.

International Business Development

TABLE OF CONTENTS
a. The Aim...................................................................................................................................3
B Situation Brief..............................................................................................................................4
a. Outline the management issues to be investigated...................................................................4
b. Background information on the organisation being investigated............................................5
c. Objective statements................................................................................................................6
d. Methods for achieving the objective........................................................................................6
e. Techniques proposed for the analysis......................................................................................8
3. Marketing significance .........................................................................................................13
4. Rationale for channel development ......................................................................................14
5. Universities that are actively engaging with UK universities ...............................................14
C. MAIN BODY OF THE REPORT.............................................................................................15
D. CRITICAL REFLECTION.......................................................................................................29
a. Effectiveness of techniques....................................................................................................29
b. Review of performance of techniques...................................................................................31
E. PERSONAL REFLECTION.....................................................................................................34
a. Learning.................................................................................................................................34
b. Understanding of research process........................................................................................34
c. Action based on learning experience ....................................................................................35
F. APPENDIX...............................................................................................................................37
REFERENCES..........................................................................................................................37

A. EXECUTIVE SUMMARY
International business is that aspect by which company operates it business activities and
functions in the global market. It comprises all commercial transactions that take place between
two or more regions, countries and nationals beyond their national boundaries. While any
company, institute deal in the international business then they have to follow all rules, regulation,
code of conduct of that particular nation (Clark and et.al., 2016.). In the following assignment
two kinds of case introduced first is that under which recruiting student from India university
that are international institute for population science and Mumbai university. In the context of
second case, two UK companies that are Tesco Plc and British petroleum send their employees
to the University for further studies. In the present report, management issue within the
companies and their background information has been addressed. In addition to this various
theories, concept and techniques about to analyse the international business environment has
been also studied. In order to collect the information from the survey and interview method has
been applied in this report. With help of interview, researcher can collect the information from
employees who are being send in the university for further studies (Cavusgil and Knight, 2015).
On the other hand survey is being conduct for collecting the data from student who are sent to
the UK university.
a. The Aim
International business environment is consisted with the various components so while
company enter in the global market then it must analyse this environment. In the present
assignment, the major aim is to allow the student and employees to apply a range of management
skill acquired within the programme like negotiation skill, analytical skill, strategic management
skill to a live business issue proposed by a sponsoring companies. In the present dissertation
there are major two parts one for student and second for employees in the UK companies. In the
context of students, UK university recruit student from the Indian university specially in the
Mumbai that is international institute for population science which have no affiliation with any
university in the UK (Demangeot, Broderick and Craig, 2015). The major objective of this
recruitment is to teach the course of management from the UK university. By this shuffling,
students of the Mumbai university can able to learn the new management skill negotiation skill,
analytical skill, strategic management skill to a live business issue proposed by a sponsoring

companies (Cavusgil and Knight, 2015). On the other hand in the context of employees, Tesco
Plc and British Petroleum is going to send its employees in the UK university which have no
affiliation with any other university for carry on their further studies. With help of this study
program, employees can able to learn the new knowledge skill of management, analytical
business idea and creativity which help to company in attainment of the objective (Kaynak and
Kucukemiroglu, 2015).
Rationale
The major reason for selecting mentioned university is that these two university has not
affiliated with any other UK university. In addition to this, these two university is most popular
and top educational university in the United kingdom that is why researcher has been selected
these two universities. On the other hand, in the context of companies the major reason for
selecting Tesco is that it is one of the most famous retail outlet in the UK which is famous for its
high quality of product and services. Furthermore, British Petroleum is also a top famous
multinational oil and gas company which produce fuel, petrochemical product and services.
B Situation Brief
a. Outline the management issues to be investigated
While any company and institute deal with the other country or enter in the global market
then they have to face several management issues. According to the case scenario, xyz university
of UK provide an opportunity to the student of Indian university that is international institute for
population science and also it provides an opportunity to employees of the British petroleum and
Tesco Plc (Kaynak and Kucukemiroglu, 2015). By this purpose, both student of Mumbai
university and employees of the Tesco Plc and British Petroleum is going to be transferred in the
xyz university. While these students and employees is going to transfer in the xyz university then
they haver to face various management related issues which are as follows-
 While student of Mumbai university and employees of the Tesco and British petroleum
come into the xyz university of UK then they can able to learn new management,
analytical, negotiation, analytical, strategic management skill for attain the objective of

the organisation. These students and employees may face the issue related to the culture
and social differences (Ehrlich, Shoham and Asseraf, 2016). This is major management
issue which may face by employees and student in the international environment. In the
xyz university, there are various kinds of people who have different language, value,
belief, customer, tradition etc. Due to the different region and culture, people may face
the issue related to the different perception, belief, value and customs etc. By this issue,
employees and student are not able to interact and communicate with other (Adar and
et.al.,2016).
 In the new environment, student and employees may face another issue related
management that is positive environment. It is great responsibility of the management to
create the positive environment within the company. While new employees and students
enter in the UK university then manager required to understand the needs and
requirements of them (Adar and et.al.,2016). By understanding their requirement and
needs, manager can easily resolve their issue so as they can effectively continue their
studies within the University.
 In the new environment in the UK university, another management related issue which
are faced by the employees and student at the time of taking course program is related to
the leadership and coordination. In the different environment, people have faced the
problem related to the coordination and leadership (Clark and et.al., 2016).
b. Background information on the organisation being investigated
British Petroleum is a multinational gas and oil organization. Its headquarter is located in
London. British petroleum is operated by William Knox D'Arcy. It stands at sixth largest oil and
gas company in the world. This company is expanded in all areas of oil and gas industry, which
includes production, petrochemicals, power generation, refining, distribution, trading and
marketing. British Petroleum company is expanded in 72 countries in the world such as
Germany, Denmark, France, Austria, US, Brazil, Canada, Mexico, Egypt, Iraq, Kuwait, UAE,
Saudi Arabia, China, Japan, India, Australia, Indonesia and many more. British petroleum is a
major corporate company (Clark and et.al., 2016). Approximately, 74,500 employees works in
British Petroleum. British Petroleum has 40 business units in Sunbury-on-Thames. The
important business sectors of British petroleum corporation includes oil and natural gas, oil

refining and marketing and alternative and low carbon energy. British petroleum also concerns
and supports the Scientific consensus on climate change. They overview on the problems of
global warming and try their best to make effort to reduce it. British petroleum company has
faced many industrial problems like Sea Gem offshore oil rig disaster, Texas City Refinery
explosion and leaks, chemical leaks, toxic substance release and much more (Kaynak and
Kucukemiroglu, 2015). But the company coup up with all the problems and make sure about
how get over it and as well as save the environment.
TESCO PLC
TESCO PLC is the grocery and general merchandise retailer company situated in Britain. Its
headquarter is situated in Welwyn Garden city, Hertfordshire. TESCO PLC was founded by Jack
Cohen. The full name of this company is Thomas Edward Stockwell which originated when Jack
bought tea shipment from Thomas Edward Stockwell. TESCO PLC is operated in 12 other
countries in the world across Asia and Europe (Kaynak and Kucukemiroglu, 2015). The
countries where the TESCO PLC is located are France, Hungary, Poland, Slovakia, China, India,
Japan, Malaysia, United states, Thailand, South Korea, etc. TESCO PLC is the grocery market
leader in UK. TESCO PLC has many stores in UK named as Tesco Extra, Tesco Superstores,
Tesco express, Tesco Metro, One Stop and Tesco.com only stores, Tesco clubcard, and Internet
retailing. TESCO PLC also has its petrol stations, banks, telecoms company and home 'n' wear
company. There are around 472,000 employees working in TESCO PLC. On the basis of
revenue, it stands at ninth-largest retailer company and on the basis of profits it stands at the third
largest retailer company in the world (Clark and et.al., 2016).
c. Objective statements
As per the case scenario, student of the Mumbai university and employees of the Tesco
and British petroleum are going to place in the xyz university of UK os as they can learn the new
skill, ability, knowledge, capability about the business (Cavusgil and Knight, 2015).. Students
desires to gain the ability, knowledge and skill about the business management so as they can get
excellent success in their future. With assistance of this course program, students can able to
improve their personal and professional development. The major objective of this international
business is to send the employees and student in the university for improving their personal and

professional development so as they can attain the objective of organisation (Kaynak and
Kucukemiroglu, 2015).
d. Methods for achieving the objective
For achieving the objectives set by the company it means that the company is looking for
the growth and all the objectives set is completed. By achieving the goals set by the company is
called achievement. Whatever is being aimed to do has to be completed (Kaynak and
Kucukemiroglu, 2015). For this it has go- through the step by step conducting some methods to
achieve the target. As objectives goes under all the planning and strategies which is being
planned for particular period. The first and foremost thing is plan the thing what has to achieved
in what time and by how. Making the aim to achieve it by the individual. Marking the goal and
then steps to be taken towards the reality that how it goes through it. Is it going well appropriate
according the plan or not and what changes it requires and the challenges they are facing so the
management has to work according to it. After going through all the problem moving to the end
results what is needed the main objectives can be achieved (Cavusgil and Knight, 2015). In the
context of xyz university at where student of Mumbai university and employees of the Tesco and
British petroleum is going to admit in the UK university for further studies and learn the new
knowledge about the business and management. XYZ university have objective is to deal with
these new employees and student in an effective manner so as they can learn the new knowledge,
skill and ability about the course program (Cavusgil and Knight, 2015).. Following are various
methods for attainment of the business objective which help to the xyz university- Develop the planning and structure- This is the best strategy to attain the business
objective in an effective manner. By design a systematic plan and structure, individual
can easily attain the objective within a time period. Individual should design an
appropriate planning and structure of the target so as they can attain the objective within
a specific time period (Adar and et.al.,2016). Proper allotment of task- This is another way to achieve the objective within a time
period. In an organisation, higher authority should focus on such effective way by which
they can able to allot the task or assignment within the company in an appropriate
manner. It is very important for the manager and leader to allot the task to employees
according to their capability and efficiency (Adar and et.al.,2016). The allotment should

be properly place so as individual can able to attain the objective in an appropriate
manner.
 Team working and coordination- Team working is another important method for attain
the objective within the organisation. While company use the team working strategy then
all member can collectively share their knowledge, ability, idea about the business with
each other. In the team working people collectively work with each other and share the
issue related to work (Clark and et.al., 2016). By collective working, major issue can
easily resolve and productivity of work can improve. Thus, it can be said that in order to
attain the objective within the company, team working is another important method
(Grosche and Mayrhofer, 2016).
e. Techniques proposed for the analysis
STP Approach
This approach includes segmentation, targeting and positioning aspect which in turn
helps college institution in realizing the objectives (Clark and et.al., 2016). Moreover, all such
three elements clearly indicate the target market and basis on the basis educational institute can
position itself:
 Segmentation: Demographic, geographic, psychographic and behavioural are the main
four bases that can be undertaken to segment the customer base. In this, educational
institution will segment its customer base on the basis of demographic and geographical
aspect (Clark and et.al., 2016). On the basis of geographical aspect concerned
educational institute will recruit students from the colleges of Mumbai, India. Hence, it
can be said that target market of college institution will be International institute for
population and Mumbai University. Hence, by building relationship with both such
institutions higher management team can encourage them to send their students directly
over here (Adar and et.al.,2016).
Further, college institution will segment its customer base on the basis of demographical
aspects such as education and profession. Hence, concerned authority will target the employees
of British Petroleum and Tesco. Both such are the leading organization of UK which in turn
places high level of emphasis on appointing highly skilled and talented personnel. In this, by

offering the courses in relation to retail and other business management concerned authority can
encourage employees of the selected companies (Cavusgil and Knight, 2015). Thus, by making
focuses on UK business units and Educational institutes of India firm educational institution
would become able to attain the goals and objectives.
 Targeting: XYZ college institution will employ differentiated targeting strategy for
meeting the goals and objectives. The rationale behind this, target market of an
educational institution is different, one is from Indian colleges and other belongs to UK
companies such as Tesco and BP (Cavusgil and Knight, 2015). In this, college institution
would become able to attract potential candidates when varied marketing mix is
prepared. Thus, by developing varied strategies regarding pricing and promotional
aspects XYZ college institution can attract candidates more effectually. Thus, it can be
stated that differentiated strategy will prove to be more beneficial for XYZ college
institution (Clark and et.al., 2016).
 Positioning: XYZ will develop distinct image in the mind of target market such as
educational units of Mumbai and leading companies of UK on the basis of services
offered, educational courses etc. Thus, it can be stated that educational institute will
highlight the benefits of proposed courses that how it contributes in building successful
career in the field of retail and petroleum (Grosche and Mayrhofer, 2016). Along with
this, for encouraging students from India XYZ will make more focus on highlighting
educational courses, price and associated benefits. Hence, by focusing on all such
aspects XYZ college institution can encourage employees of BP and Tesco as well as
Indian students.
Porter five force analysis
Educational sectors needed a great change in the policies. There should be various
surveys done on the students of schools and colleges in the UK. Students must be provided the
free education and awarded with the practical knowledge. There are many reputed colleges and
schools throughout in UK (Adar and et.al.,2016). Students from various countries pay their
interest in the educational sector of UK. There was several analysis done on the educational

sector to improve and make innovative changes in this sector. Porter's 5 factor analysis on the
educational sector of UK as follows:
Threat of new entrants:
The competition in the educational sectors is regularly increasing. There are many new
colleges, schools and educational institutions are introduced. The impact of social media is also
affecting the traditional method of educating a student. This is somehow good or sometimes it
provides the wrong information’s regarding any topic (Grosche and Mayrhofer, 2016). Students
preferred to take the help of the social media because it is very helpful and quick in finding the
answers. This easy way of finding answers may lead to the wrong information that the students
were getting less knowledge about their subjects. There will be favourable or unfavourable
impact on the invention of new theories or techniques in educational sectors (Kaynak and
Kucukemiroglu, 2015). Many new authors are giving their theories or researches on previously
existed research, which is totally changing the definition of the educational system in UK.
Threat from the substitutes:
In educational sectors there will be threats from the various sources of generating
knowledge. There are the duplicates of various books and notes of the authors. The duplicates
replace the proper theory made by the authors in their book which is the real threatening for the
students (Grosche and Mayrhofer, 2016). They are getting wrong information about the theory
made by the authors. UK has the best educational policies it allows a student to fetch the
knowledge by the practical aspects and compile them in his notes. The students search various
information through the books, social media and various search engines. There were several
differences in the educational pattern of the different colleges and schools. This all denotes the
quality of their educational techniques. The online examinations are to be conducted by the
colleges and the assignments to the students are to given on their mail ID as they can bring the
project at their home and complete it within the appropriate time (Cavusgil and Knight, 2015).
Bargaining power of buyers:
The attraction of the students towards this sector is now getting low day by day as they
do not want to waste their time in the lectures in spite of that they used to fetch the information
from various alternative sources. UK has the good image related with the education. There were

students from the various countries who are interested in taking education from several
institutions (Clark and et.al., 2016). The educational fees were also higher as the institutions
cannot give seats to all the students. Many students cannot afford the fees and they go for the
other institutions. The books of the reputed authors have the high demand in the market in
compared with the other new authors. Parents of the students took loans from the banks to
purchase a seat in the colleges as to give their child a better education. This should taken on the
mark as to solve the problem cause every student has the equal rights to get education (Clark and
et.al., 2016).
Bargaining power of the suppliers:
Teachers or the trainers of various educational sectors are to be very good in knowledge
as they are providing knowledge to the various students from various countries. The teachers
from various reputed colleges in UK demanded to get awarded with the best salary as according
to the efforts made by them. There should be proper educational laws as to control the several
issues in the education (Grosche and Mayrhofer, 2016). The educational institutions, colleges or
schools have the great bargaining power which is offering the higher fees as per the goodwill
generated by these institutions. There must be reforms in the educational policies thus the
institutions should have the percentage of seats for the students who are owns the scholarship,
students from the poor family this things need to be adopted by the educational sectors (Kaynak
and Kucukemiroglu, 2015).
PESTLE analysis
In order to assess the external environmental factors that are associated with an
educational sector of UK PESTLE analysis has been conducted. It is the most effectual tool
which in turn in assessing the extent to which external factors have an impact on educational
aspects. It includes wide range of factors such as political, economic, social, technological, legal
and environmental which in turn provides deeper insight about the proposed market (Grosche
and Mayrhofer, 2016). Hence, by making evaluation of all such environmental factors business
unit can develop wide framework for further aspects.
 Political factors: In the recent times, political aspects lay high level of emphasis on the
privatization of schools (Grosche and Mayrhofer, 2016). In addition to this, now

government authority also takes initiative regarding making changes in curriculum which
in turn contributes in the growth and educational aspect of students to a great extent.
Besides this, for providing students with better teaching facilities changes are taken place
by political authorities in terms of skills required to become a tutor. In this way, by
enhancing the level of teacher’s educational aspects political authorities have taken
initiatives regarding making improvement in the educational aspects (Adar and
et.al.,2016).
 Economical factors: There are several economic factors that have greater impact on the
educational sector of UK. In the case of stable economic condition, college institutions
are encouraged to implement unique ideas as they have more money to invest (Grosche
and Mayrhofer, 2016).
 Social factors: Income level is one of the main factors that have greater impact on the
decision making aspect of the students (Cavusgil and Knight, 2015).
 Technological factors: Now, high level of growth and advancement can be seen in the
technological aspect. In the recent times, college institution provides students with e-
notes and makes more focus on developing their understanding about the concepts. In
addition to this, now teachers give power point presentation regarding the concerned
topic with the aim to make the learning highly interesting (Cavusgil and Knight, 2015).
 Legal factors: In accordance with the legal aspects, college institutions of UK are
required to comply with the aspect of data protection system. Hence, concerned authority
has no right to disclose the personal information of students in front of others. Besides
this, in the case of offering international educational opportunities college authorities also
have requirement to comply with visa and other requirements (Clark and et.al., 2016).
 Environmental factors: Today, each and every sector makes high level of focus on the
aspect of environment sustainability. Thus, build distinct image in the mind of target
market college is required to perform all the activities in a eco-friendly manner (Cavusgil
and Knight, 2015).
Mc Kinsey 7’s framework

 Strategy: XYZ college institution will employ competent strategic framework to attain
competitive position over others. Hence, college will provide students with both
theoretical and practical knowledge that contributes in their bright future (Adar and
et.al.,2016).
 Structure: Concerned college institution follows flat structure which in turn facilitates
effective communication. In XYZ, lecturers directly report to the principal about the
students and other aspects.
 System: College unit lays high level of emphasis on circulating E-guideline or routines
regarding lectures and other co-activities. This in turn provides deeper insight to the
personnel about the activities which they need to be performed (Kaynak and
Kucukemiroglu, 2015).
 Shared values: XYZ focuses on teamwork and shares goals as well as objectives with the
employees by indulging sound communication system (Cavusgil and Knight, 2015).
 Style: From assessment, it has been identified that XYZ college institution follows
participative leadership style. On the basis of such aspect, it can be said that higher
management team of college involves personnel in decision making. Moreover,
professors have better idea about the performance and ability of students so they are in
position to give suitable input for decision making (Cavusgil and Knight, 2015).
 Staff: College institution has employed highly skilled and competent personnel with the
motive to offer quality educational services to the students. Moreover, if personnel do not
have ability in relation to explain the concepts then it directly places negative impact on
the grades and thereby satisfaction level of students (Cavusgil and Knight, 2015).
 Skills: College institution lays high level of emphasis on appointing experience
personnel. Moreover, such kind of personnel \have better ability in relation to dealing
with the students.
3. Marketing significance
In the present era, student’s attention towards studies is increased as compared to the
former times. Moreover, for building bright future and career students must have degree of

master course. Besides this, for getting expertise in the interested field or area now individuals
take resort of International education services (Cavusgil and Knight, 2015). Amongst the
international institutions, UK colleges have attained high level of significance. From assessment,
it has been identified that UK institutions offer higher standard and recognized qualification to
the students. UK colleges have offered remarkable opportunities to the students over the globe.
Further, it has been found that degrees and master qualification pertaining to UK has enjoyed
worldwide recognition. In addition to this, educational institutes of UK are known for the high
quality and world class services offered by them (Cavusgil and Knight, 2015).
4. Rationale for channel development
The main reason of development of channel is to identify problems in the education
sector and proving quality education to students so that they can develop professionalism within
them and can perform well in the organization.
5. Universities that are actively engaging with UK universities
Literacy is an essential skill which should be owned by all the individuals, it is helpful in
creating the memory of the incidents or to develop the discoveries. UK is best known for its
educational policies, many students from different countries have shown their preference for
studying in various schools, colleges, universities of this country. Sponsorship should be
provided to the students as to fulfil their dream such as KASP and Bolashak (Kaynak and
Kucukemiroglu, 2015). These both scholarship sponsors helps the students belongs to low
income group and those who cannot afford the charges or fees from the various universities.
They provide help in choosing the right career path to students at various fields of education
including medical, engineering, commerce, arts and literature. Mission of these organisations is
to sponsor maximum numbers of students who can take advantage of studying in different
reputed colleges or universities (Grosche and Mayrhofer, 2016).
Higher Education: Universities, academics and professional activities are the
educational fields which are to be done after the completion of schools. Students get enrolled for
gaining the academic qualification and study the subjects in which they are interested for career
development. UK has the educational policies in higher education is that the universities
provides under graduation for 2 years and masters of 1 years. In these 2 years a student can
explore or learn the subjects of his interest and improve his knowledge, talent and skills. Nay

great or reputed universities are providing education and they have reserved seats in the
scholarship quotas (Kaynak and Kucukemiroglu, 2015). This helps the students belongs to any
category of the economy levels. KASP and Blashak institutions help the students in building
their career. They provide guidance to them as to choose courses, colleges and universities. With
the help of these sponsors graduates will be able to learn new ideas and ethical values which
eventually positive changes in them. Students from different nations have applied through it
which are in thousands in numbers annually (Kaynak and Kucukemiroglu, 2015). Students with
interested fields will apply in various courses available by these institutions:
 Medical education: Dentistry, Pharmacy, Nursing, Medical health and Science,
Medicines etc.
 Engineering: Natural science, Architecture, Civil engineering, Mechanical engineering,
Computer sciences etc.
 Commerce: Accounting, Finance, Insurance, Banking, Marketing, E-Commerce, Law,
Business administration, Economic studies etc.
 Art and literature: Education, Linguistics, Psychology, Hospitality and Tourism (Clark
and et.al., 2016).
These are the courses which are organised by these institutions that provide help to students
in getting best course as according to their talent. Students at UK who cannot afford the charges
levied by the universities are being helped by these organisations which provide them the
scholarships so they can easily take courses of their desire (Kaynak and Kucukemiroglu, 2015).
These administration institutions are operating in various nations and send the students in
appropriate course. They facilitate students in learning the language and fluency in language
which can help them in easy learning of their preferred course. provides medical or health
insurance, pay the travelling charges and the coaching and tuition fees of the batch. They were
also awarded funds for their monthly expenses on food, living and further necessities. Institution
organises many workshops, conference, seminars as to implement the new ideas and helps in
data collection and updating students with the new methods in the courses, innovative
technologies and introduction of various courses. Scholars gain experiences while participating
in such symposium (Kaynak and Kucukemiroglu, 2015).

C. MAIN BODY OF THE REPORT
As per the above discussion it has been analysed that in order to gain the knowledge
about the course program and carry out the further studies, student of Mumbai university and
employees of the Tesco company is going to admit in the XYZ university in UK. With help of
this course program, employees and students can able to improve their knowledge, ability, skill,
idea and capability for attain the business objective and manage the business activities and
functions (Kaynak and Kucukemiroglu, 2015). While they people work in the xyz university
then in order to attain the objective researcher required to collect the data and information about
their working in the international environment. In order to collect the information about the new
environment, scholar will organise the research program. In order to conduct the researcher,
scholar required to understand the research methodology. It is one of the important aspect in the
investigation by which scholar can obtain an appropriate solution of the research issue (Kaynak
and Kucukemiroglu, 2015). There are various kinds of the methods in the research methodology
which assist to the investigator in collecting the information from the students and employees
who are taking admission in the xyz university in the UK. These methods of the research
methodology are as follows- Research philosophy- Research philosophy is an important method of the research
methodology. It gives the entire data of the research. It is the collective form all the
primary and secondary data collected from the knowledge. In the philosophy research the
important supposition have out sourced. There are major two kinds of the research
philosophy that is interpritivism and positivism (Kaynak and Kucukemiroglu, 2015).
Scholar can used various theories and concept in the interpritivism philosophy. On the
other hand in the context of positivism scholar focused on the main aim of the study. In
the present study about the international business development, scholar focused on the
positivism philosophy by which investigator can collect the information from the student
of xyz university. Research approach- This is mainly based on two approaches i.e., deductive and
inductive approach. When the hypothesis done by the credibility in hand in called
deductive approach. But when the assumption done totally with the new data base then its
scalled inductive approach. In the present study, inductive approach has applied so as

investigator can collect the information from the student in the xyz university about the
course program (Cavusgil and Knight, 2015). Data collection- It is mainly divided into two categories. First; is primary data, in the
primary data it can be calculated by two sub division i.e., quantitative and qualitative. In
the quantitative it will include questionnaire, mean, median, etc. In the qualitative data
interview and group discussion all will be counted. Secondly; when the data is taken from
the second hand or secondary source like books, internet, newspaper, and others are
called the secondary data (Cavusgil and Knight, 2015). The different data collection is
being used n the different area of the research.In the present study, scholar has used the
primary data collection method by which survay and interview has organised. In the
primary data collection, investigator has organised interview for employees of Tesco and
British petroleum and on the other hand survey has organised for student of Mumbai
university (Cavusgil and Knight, 2015). Research techniques- Research technique is one of the most important tool in the
research methodology which help to scholar in obtain an appropriate solution of the
study. There are major two kinds of the research techniques that is qualitative and
quantitative. In the present study, qualitative research technique has been applied for
collecting the information about the course program in the xyz universities UK (Grosche
and Mayrhofer, 2016).
 Sampling- Sampling is another major method in the research methodology under which
scholar select the respondent from the whole universe. In the following study, scholar has
select 15 students in the xyz university UK so as scholar can collect information about
the course program in the university (Grosche and Mayrhofer, 2016).
As per the above discussion about the research methodology methods it has been founded that
there are various kinds of the techniques to analyses the information and obtain an appropriate
solution. With help of these methods, researcher can easily able to obtain an appropriate solution
for the research issue. As per the case scenario in the context of student and employees scholar
have to use the primary method of data collection. In the context of employees, researcher has
used the interview under which they asked the questions about the course program in the xyz
university (Grosche and Mayrhofer, 2016). On the other hand in the context of students, scholar

has used survey method under which scholar asked the question from student of Mumbai
university about the course program in the xyz university. Following are full description of the
interview and survey method-
Survey method- Survey is one of the important method in the research study under which
researcher can collect the primary information from the respondents. With assistance of the
primary data collection method, scholar can collect the fresh information from the respondents.
This kind of collected information provide the real knowledge and information about the subject
(Cavusgil and Knight, 2015). This information has not used in previous time. It is very important
for the researcher to understand the objective of survey. In order to conduct the survey researcher
required to prepare the questionnaire. In the case of student of the international institute of
science in the Mumbai, scholar has prepared a systematic questionnaire along with the question
about the course program in the UK university. As student enter in the new environment so they
have faced various threats, challenges and issues. However, there are various kinds of the
opportunity they gain in the new environment. Thus, scholar has prepared questionnaire for
collect the information about the course program from Mumbai university student. In order to
collect the information about the course program in the XYZ university, researcher has select 15
students in the university (Adar and et.al.,2016). The survey has conducted for 15 students in the
university. Following are systematic questionnaire for primary data collection. This
questionnaire has helped to the scholar in collecting the information from the student of
university of Mumbai-
Age-
Gender-
University-
1 From how many years you are studying in the Mumbai university?
 From two year

 From three year
 From five year
 From seven year
2 Which kind of issue you are faced in the xyz university related to the management?
 Cross culture and social issue
 Leadership
 Lack of communication
 Other
3 Do you think that this course program in the xyz university help your career?
 Yes
 No
4 Do You agree that xyz university provides an excellent teaching and training program to its
students?
 Strongly agree
 Agree
 Disagree
 Strongly Disagree
5 Do you think that management support and guide you at your learning duration?
 Yes
 No
6 Do you agree that Xyz University UK assist you in improving you personality and

professionalism so as you can attain the business objective?
 Strongly agreements
 Agree
 Disagree
 Strongly Disagree
7 Recommend the way by which xyz university can improve its course program for its students?
Collected information about the course program in the XYZ University
Theme 1: Student studying in the Mumbai university from many years
From how many years you are studying in the Mumbai
university? Frequency
From two year 5
From three year 6
From five year 3
From seven year 1

From two year
From three year
From five year
From seven year
0 1 2 3 4 5 6
Frequency
Interpretation and analysis: In the above mentioned graph it shows; the number of students
studying in the Mumbai university; 5 students studying from the last 2 years, 6 students is being
studying from 3 years, and its being founded that 3 students are studying from last 5 years and 1
student found studying from the past 7 years of the university. From the above discussion it can
be interpreted that maximum people are studying in the university from three years. It is good
time duration and people have gained good experience in this Mumbai university.
Theme 2: Issue which students are faced in the xyz university related to the management
Which kind of issue you are faced in the xyz university related
to the management? Frequency
Cross culture and social issue 4
Leadership 6
Lack of communication 4
Other 1

Cross culture and social issue
Leadership
Lack of communication
Other
Interpretation and analysis: This section stated the problem faced by the students in the
university. Various kind of problems that is being faced by the different students in the relate to
the management function. In the management the cross culture and social issue is being faced by
the 4 students. Lack of leadership management is issuing to the number of 6 students. By the
lack of communication problem is being faced by the 4 students in the university. Other such
problem is being faced by the 1 student. It can be interpreted that maximum people face the issue
of poor leadership in the University. It has been analysed that seniors and higher authorities do
not lead them properly. That create problem for the students because they fail to improve their
management skills to that extent. In addition to this, poor communication is another issue faced
by XYZ university students. It has been found that most of the learners belong from other
culture. That is why they are unable to make good coordination with other culture Leopold.
Apart from this, lecturers are belonging from other cultural background. That is the main issue
that teachers fail to make students understand properly. From the discussion it can be interpreted

that poor communication and leadership are major issues in this university. That is why people
are unable to gather in-depth knowledge about the management skills.
Theme 3: This course program in the xyz university help students career
Do you think that this course program in the xyz university
help your career? Frequency
Yes 12
No 3

Yes No
0
2
4
6
8
10
12
Frequency
Interpretation and analysis: This section implies the answer from the students regarding the
course program being applied by the XYZ university. Out of the 15 students; 12 students answer
is yes that they agree and understand the course given to them and the remaining 3 students do
not agree or got the course applied to them. From the discussion it is found that maximum
respondents think that course program in the xyz university are helpful in making career of
students. It can be interpreted that xyz university is providing courses to students in such manner
so that they can become able to make their future and get good opportunities by big organization.
University is understanding the preferences of corporations and it is providing the courses as per
their preferences. It supports in teaching learners in such manner so that they can be suitable for
these companies and can perform better in these business units. There are many students those
who want to complete their management course in this university. These course programs are
able to meet the requirements of big corporations.

Theme 4: Xyz university provides an excellent teaching and training program to its students
Do You agree that xyz university provides an excellent
teaching and training program to its students? Frequency
Strongly agree 10
Agree 3
Disagree 1
Strongly Disagree 1

Strongly agree Agree Disagree Strongly Disagree
0
1
2
3
4
5
6
7
8
9
10
Frequency
Interpretation and analysis: This section gives the clear picture of the excellent course teaching
and training program given by the XYZ university to the students. 10 of them strongly agree and
3 students agree with fact that they have been provided by the excellent teaching and training
program. Out of which 1 student disagree and 1 student strongly disagree with the statement that
the university is providing the excellent teaching and training program. From the discussion it
can be interpreted that xyz university provides excellent teaching and training programs to its
students. Cited educational institute understanding the needs of corporate and learners.
According to their preference it designs its all course in such manner so that it can provide good
career opportunities to the students. These teaching and training programs can support in
improving skills of the learners and help them in knowing the requirements of the organization.
By this way they can develop themselves and can grow well. From the discussion it can be
interpreted that training and teaching programs of the xyz university program are beneficial and
people are satisfied with these course programs. Through this way they can get opportunities to
grow well in the career.
Theme 5: Management support and guide you at your learning duration

Do you think that management support and guide you at your
learning duration? Frequency
Yes 12
No 3
Yes
No
Interpretation and analysis: In the above analysis it is mentioned that how many of the students
said yes and no for the guide and support system they got during the learning program. From the
15 students; 12 students said yes that they got guide and support system in the learning duration
and remaining 3 students said no; as they did not satisfy or didn't get any guide or support system
in the learning duration. From the discussion it is analysed that maximum respondents have
viewed that management guide students well during their learning period. It can be interpreted
that support and guidance of higher authorities support in improving skills of the person and give
them opportunity to grow well. That helps in getting career opportunities. It can be interpreted
that xyz university is having qualified and experienced lecturers those who are guiding well to
learners. With the guidance of these skilled teachers learners will be able to grow well and
enhance their skills to great extent.

Theme 6: Xyz University UK assist you in improving you personality and professionalism so
as you can attain the business objective
Do you agree that Xyz University UK assist you in improving
you personality and professionalism so as you can attain the
business objective? Frequency
Strongly agreements 9
Agree 4
Disagree 1
Strongly Disagree 1

Strongly agreements
Agree
Disagree
Strongly Disagree
0 1 2 3 4 5 6 7 8 9
Frequency
Interpretation and analysis: This section stated the agreement and disagreement of the students
regarding the improvement of personality and professionalism attaining the business objective.
Out of 15 students; 9 students strongly agree and 4 students agree on this term. And remaining 1
student disagree and 1 student strongly disagree on this term. From the discussion it is analyzed
that xyz university of UK assist students in improving their personality and professionalism so
that they can attain business objective significantly. It is found that course programs designed by
the educational institute, guidance of lecturers etc. help the learners in improving their skills and
getting knowledge of practical environment of the corporation. Management designs course for
the grooming personality of individual and improving their professionalism. That supports them
and they become able to perform well in big organization. Guidance of teachers assist students in
knowing requirements of companies and they develop themselves accordingly. Every
organization wants talented and skilled employees. They recruit candidates from this university
because applicant of the university have good knowledge about business environment. That is
xyz university train its students in such manner so that they can contribute well in accomplishing
objective of the organization significantly.

D. CRITICAL REFLECTION
a. Effectiveness of techniques
Theories that have been applied in this study are effective and helpful in getting
optimistic results. It has been analyzed that with the STP analysis the the great tool that can
support in segmentation, position and targeting the right audience towards the UK universities.
Xyz university of UK is the educational institute where most of the students want to learn
(Cavusgil and Knight, 2015). Tesco and other big organizations send their employees to this
university so that they can develop their knowledge and can complete their further education.
That helps in improving skills of employees and they become able to perform well in the
practical working environment. Firms hire candidates those who have good experience and
capability to perform better. Through the STP approach university can get to know to whom it
can target and business units can get to know where they can get potential workers. It has been
analyzed that geographical aspect concerned educational institute will recruit students from the
colleges of Mumbai, India (Kaynak and Kucukemiroglu, 2015). Hence, it can be said that target
market of college institution will be International institute for population and Mumbai
University. Hence, by building relationship with both such institutions higher management team
can encourage them to send their students directly over here. Segmentation criteria assists in
getting realistic targets and achieving goal of the universities (Clark and et.al., 2016).
Targeting is the great theory that have been used for the present study. Through this way
university became able in developing varied strategies regarding pricing and promotional aspects
XYZ college institution can attract candidates more effectually. Differentiated strategy will
prove to be more beneficial for XYZ college institution. That has supported in accomplishing
goal of the universities and through this way students will get good knowledge and experience as
well. That will assist in getting good carer opportunities to them (Kaynak and Kucukemiroglu,
2015).
Porter's five forces is another technique that has been used in the present study. It is
effective tool and has helped the university in identifying external factors that can impact on the
business environment. Porter's five forces is the great method that is effective for the university
because by this way they can identify their issues and can make good strategies that can support
in making changes in their policies and improving performance of the students (Clark and et.al.,

2016). The competition in the educational sectors is regularly increasing and this technique will
be supporting in gaining competitive advantage and sustaining in the market to longer duration.
There are many new colleges, schools and educational institutions are introduced. The impact of
social media is also affecting the traditional method of educating a student. This is somehow
good or sometimes it provides the wrong information’s regarding any topic. Students preferred to
take the help of the social media because it is very helpful and quick in finding the answers
(Adar and et.al.,2016). This easy way of finding answers may lead to the wrong information that
the students were getting less knowledge about their subjects. There will be favorable or
unfavorable impact on the invention of new theories or techniques in educational sectors. With
the help of this technique, university can get to know demand of big organization in relation to
hiring of new candidates. All corporate firms like to hire skilled employees and they reach to the
UK university because they know that this is the place from where they can get skilled
employees. University gives good education and knowledge to the workers so that they can
perform well in workplace. With the help of porter's five educational institutes can make their
strategies and can improve their teaching culture (Adar and et.al.,2016). With the help of this
tool it has been found that major issues faced by students in the university is that poor
communication. That has helped in resolving this problem and improving coordination among
them.
Pestle analysis is another technique that was used in this business plan. It is cponsidered
as external analysis tool that can assist in identifying external environmental factors which can
impact on working of the organization. This theory has described about political, environmental,
technological, social and environmental factors that impact on overall working of education
industry. Each school, university and educational institute plans to attract more students in order
to increase brand image and to get more profit (Clark and et.al., 2016). But it is the sector where
lecturers are required to train their learners effectively so that hey can grow well and can perform
well in any corporate firm. Through Pestle analysis researcher has got to know how political
factor impact on working of these universities and how these educational institutes have to make
changes in their policies and practices if political environment get changed. With the help of
PESTLE analysis university became able in providing students better teaching facilities changes
are taken place by political authorities in terms of skills required to become a tutor (Kaynak and
Kucukemiroglu, 2015). In this way, by enhancing the level of teacher’s educational aspects

political authorities have taken initiatives regarding making improvement in the educational
aspects. That show that government authorities are concern for the development of professional
courses so that per capita income of population and young generation can be increased (Kaynak
and Kucukemiroglu, 2015).
Mc Kinsey 7's framework was another model that has been used by the scholar for this
international business plan. It includes strategy, structure, system, shared values, style and staff.
All these knowledge that contributes in their bright future. Selection of appropriate style plays
significant role in providing quality education to learners. With the assistance of this practical
approach university can make changes in their planning and course programs. It has been
analyzed that poor leadership and management are main problem in the xyz university. This
problem has been identified with the theory (Cavusgil and Knight, 2015). That has supported in
minimizing chances of failure and circulating good information to students. elements are
essential in order to improve working culture of the xyz university. With the help of this tool
XYZ college institution will employ competent strategic framework to attain competitive
position over others. Hence, college will provide students with both theoretical and practical
knowledge that contributes in their bright future. Selection of appropriate style plays significant
role in providing quality education to learners. With the assistance of this practical approach
university can make changes in their planning and course programs. It has been analyzed that
poor leadership and management are main problem in the xyz university. This problem has been
identified with the theory. That has supported in minimizing chances of failure and circulating
good information to students (Clark and et.al., 2016).
b. Review of performance of techniques
From the above study it can be critically reviewed that all these techniques that have been
applied in the international business plan which has performed well and helped in identifying
issues in the university and finding ways to improve performance of the educational institutes.
As per the given case scenario, student of the Mumbai university and employees of the Tesco
and British petroleum are going to place in the xyz university of UK so as they can learn the new
skill, ability, knowledge, capability about the business (Adar and et.al.,2016). Every entity wants
capable staff members hose who can contribute well in accomplishing goal of the corporation.
Students desires to gain the ability, knowledge and skill about business management so that they

can get excellent success in their future. With assistance of this course program, students can be
able to improve their personal and professional development. Objective of international entities
are to improve knowledge and skills of workers so that these firms can work with capable
employees (Clark and et.al., 2016)..
Xyz university of UK is trying to enhance skills of students by circulating them
information about practical working environment so that they ca perform well and can meet with
the organization's requirements. Mc Kinsey 7's frame work has performed well because this
theory has supported in identifying the system and making necessary changes in the system of
university so that learners can get good knowledge and can grow well in their future (Clark and
et.al., 2016).. This technique has supported in knowing that XYZ focuses on teamwork and
shares goals as well as objectives with the employees by indulging sound communication
system. This shows that performance of this tool was effective and that has helped in knowing
the areas where changes are required most. College institution lays high level of emphasis on
appointing experience personnel. Moreover, such kind of personnel have better ability in relation
to dealing with the students (Adar and et.al.,2016). This has been analyzed with the assistance of
Mc Kinsey theory.
In this international business plan researcher has also used Pestle analysis tool,
performance of this technique can be measured with the overall results. It can be critically
reviewed that Pestle has helped in knowing the external factors that are affecting working of
educational institutes. Organizations are getting affected by these external environmental factors
such as political, environment, social, technological and economic (Cavusgil and Knight, 2015).
All these elements impact on their working environment and sudden changes create problem for
the organization because they have to make changes in their policies and practices accordingly.
Performance of Pestle analyses can be reviewed as amazing because that has supported in
knowing that by enhancing the level of teacher’s educational aspects political authorities have
taken initiatives regarding making improvement in the educational aspects (Cavusgil and Knight,
2015). Pestle analyses also has performed well in identifying legal elements that impact on
working on xyz university of UK. It has been found that concerned authority has no right to
disclose the personal information of students in front of others. Besides this, in the case of
offering international educational opportunity's college authorities also have requirement to
comply with visa and other requirements.

STP approach theory has been applied in this international business plan. Tesco and other
companies are sending their workers to the xyz UK university so that they can gather good
knowledge and can enhance their skills. Segmentation, targeting and positioning are three main
elements of this approach (Clark and et.al., 2016). Use of STP technique was effective because
through this way university has got to know areas through which it can target the right audience.
Performance of this tool was quite effective because that has supported in knowing the lacking
areas and how these areas can be improved. With the assistance of this tool it has been identified
that educational institute has to highlight benefits of proposed courses that they need to describe
advantage of these educational courses that how it contributes in building successful career in the
field of retail and petroleum (Grosche and Mayrhofer, 2016).
Porter's five forces was another technique that was used in the international business
plan. With the assistance of this approach it has been analyzed that educational sectors needed a
great change in the policies. There should be various surveys done on the students of schools and
colleges in the UK. Students must be provided the free education and awarded with the practical
knowledge. There are many reputed colleges and schools throughout in UK. Students from
various countries pay their interest in the educational sector of UK (Cavusgil and Knight, 2015).
There was several analysis done on the educational sector to improve and make innovative
changes in this sector. Porter's five analysis technique has performed well in the field of
education and has supported the researcher in meeting with the objective of the study.
Performance of this theory has supported in knowing that educational institutions, colleges or
schools have the great bargaining power which is offering the higher fees as per the goodwill
generated by these institutions (Cavusgil and Knight, 2015). There must be reforms in the
educational policies thus the institutions should have the percentage of seats for the students who
are owns the scholarship, students from the poor family these things need to be adopted by the
educational sectors.

E. PERSONAL REFLECTION
a. Learning
By undertaking this project I have leaned many things. I have never made business plan
earlier to this project but this study has helped me in knowing about ways to prepare the effective
business plan. I have learned that educational sector has become the booming industry now-a-
days. There are many students those who want to go abroad to complete their further studies.
That can support them in increasing their skills and developing professional attitude within own
self. I got to know that effective learning can improve knowledge of the persons and by this way
they can perform well in the organizations. I have also learned about various techniques that are
used in the international business plan. I have enlightened that Tesco and other big organizations
are hiring good candidates from xyz university of UK. Apart from this many Indian students are
taking admission in this educational institute so that they can improve their leadership,
management skills to great extent. This platform can give them opportunity to grow well. It has
been erudite by me that it is the place which is designing its courses as per the requirements of
business units.
While conducting this research I have learned that problems that are faced by learners
while completing their education. It has been identified by me that people are facing poor
leadership and management issues. Due to cultural changes there is problem of communication
that create problem for the individual and person become unable to get that much knowledge.
Porter's five, Pestle, 7's framework etc. all learned by me while conducting this research. I got to
know practical applications of these tools and how they are beneficial for the educational
institutes. Background and overview of Tesco and other organizations have been known by me. I
erudite that UK university is focusing on needs of business units and trying to grooming their
students in such manner so that they can fulfill their objectives soon.
b. Understanding of research process
For conducting the investigation on the topic I have learned that about various research
methodologies. There are many tools and techniques that can support in gathering relevant
information about the topic. I have gathered information about various tools and techniques and
how these are applied in different types of research project. I got to know that there are two types
of study; qualitative and quantitative. Use of correct technique plays significant role in the

research project and business plan. For preparing the business plan it is essential to know about
background of the study. And for that scholar has to gather in-depth detail about the subject
matter. Research process has helped me in collecting good information about the topic and
knowing facts about it. That has helped me in doing situation analysis and develop understanding
level about the UK university and perception of entities of hiring good candidates from this
university. I got to know issues faced by students and training methods applied by lecturers in
this university.
Learning about research design, approach, strategy, data collection methods, data analysis
techniques have supported me in completing this investigation in effective manner. I have
learned that there are two type of data collection method, both these are effective in developing
better understanding about the topic. This research process has supported me in conducting the
study in effective manner and finding proper solution of research problems.
c. Action based on learning experience
Action based learning is the systematic approach that supports researcher in resolving the
real problems and taking correct actions to solve this issue. The action based learning is the tool
in which researcher includes real problem in the study and diverse problem solving team. It is the
way of learning in which scholar learn or gather information from own actions. Individual gather
information, observe surrounding and gain insight information about the topic. That assist in
finding proper solution of research problems.
I have learned that action based learning plays significant role in the educational sector. It
has been learned by me that implementation of system and human action are part of action based
learning. That assists in conducting the research in effective manner and meeting with the
objective. Action based learning has helped me in identifying problems faced by students and
how teachers and lecturers guide learner in the university. My observation has supported in
gaining in-depth information about the topic and developing my understanding level about the
subject. That is why I became able to meet with the objective and completing the business plan
within stipulated time period. Action based learning has supported me in knowing that UK
colleges have offered remarkable opportunities to the students over the globe. I have erudited
that degrees and master qualification pertaining to UK has enjoyed worldwide recognition. In

addition to this, educational institutes of UK are known for the high quality and world class
services offered by them.

F. APPENDIX
REFERENCES
Books and journals
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Firm and Within the Family of Business Disciplines?. In Let’s Get Engaged! Crossing the
Threshold of Marketing’s Engagement Era. Springer International Publishing.
Demangeot, C., Broderick, A. J. and Craig, C.S., 2015. Multicultural marketplaces: new territory
for international marketing and consumer research. International Marketing Review.
32(2). pp.118-140.
Ehrlich, T., Shoham, A. and Asseraf, Y., 2016. International Performance: The Role of Inertia,
Stability, and Multinational Flexibility. In Rediscovering the Essentiality of Marketing.
Springer International Publishing.
Schmid, S., Grosche, P. and Mayrhofer, U., 2016. Configuration and coordination of
international marketing activities. International Business Review. 25(2). pp.535-547.
Kaynak, E. and Kucukemiroglu, O., 2015. International Marketing of Airline Services: US
Versus Foreign Carriers. In Proceedings of the 1993 World Marketing Congress. Springer
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Demangeot, C., Broderick, A. J., & Craig, C. S. 2015. Multicultural marketplaces: new territory
for international marketing and consumer research. International Marketing Review.
32(2). 118-140.

Clark, T. and et.al., 2016. Where/How Does Marketing Fit? What Is Marketing’s Place in the
Firm and Within the Family of Business Disciplines?. In Let’s Get Engaged! Crossing the
Threshold of Marketing’s Engagement Era. Springer International Publishing.
Demangeot, C., Broderick, A. J. and Craig, C.S., 2015. Multicultural marketplaces: new territory
for international marketing and consumer research. International Marketing Review.
32(2). pp.118-140.
Ehrlich, T., Shoham, A. and Asseraf, Y., 2016. International Performance: The Role of Inertia,
Stability, and Multinational Flexibility. In Rediscovering the Essentiality of Marketing.
Springer International Publishing
Schmid, S., Grosche, P. and Mayrhofer, U., 2016. Configuration and coordination of
international marketing activities. International Business Review. 25(2). pp.535-547.
Kaynak, E. and Kucukemiroglu, O., 2015. International Marketing of Airline Services: US
Versus Foreign Carriers. In Proceedings of the 1993 World Marketing Congress. Springer
International Publishing.
Niederwieser, D. and et.al., 2016. Hematopoietic stem cell transplantation activity worldwide in
2012 and a SWOT analysis of the Worldwide Network for Blood and Marrow
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Adar, E. and et.al.,2016. Comparison of methods for sustainable energy management with
sewage sludge in Turkey based on SWOT-FAHP analysis. Renewable and Sustainable
Energy Reviews. 62. pp.429-440.
Mor, S., Kaur, K. and Khaiwal, R., 2016. SWOT analysis of waste management practices in
Chandigarh, India and prospects for sustainable cities. Journal of Environmental Biology.
37(3). pp.327.
Pavlou, P. A. and Stewart, D. W., 2015. Interactive Advertising: A New Conceptual Framework
Towards Integrating Elements of the Marketing Mix. In New Meanings for Marketing in
a New Millennium. Springer International Publishing.
Houdet, J., Trommetter, M. and Weber, J., 2012. Understanding changes in business strategies
regarding biodiversity and ecosystem services. Ecological Economics. 73. pp.37-46.