International Business: Business Drivers, Trade Barriers, and Expansion Methods

International business

Table of Contents
Executive summary: ......................................................................................................................3
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Business drivers..........................................................................................................................4
Porter Five force model ..............................................................................................................7
Trade barriers..............................................................................................................................8
Ethical and social issues............................................................................................................10
Cultural factor...........................................................................................................................11
Methods of expansion...............................................................................................................13
REFERENCES..............................................................................................................................15

Executive summary:
The report states that international business is a procedure of conducting business
activities at international level across national boundaries. Different trade drivers which plays
essential role in performing business functions internationally. There are various methods of
expansions that help business to explore its functions in different market to attain growth and
development objective. The report covers various business drivers, social and cultural issues as
well as trade barriers in international business.

INTRODUCTION
International business encompasses various commercial and business activities that take
place transfer of organisational goods and services, ideas, resources, people as well as
technologies across different national boundaries. In international business, organisation operates
different activities at global level and perform range of commercial functions to attain the
objective of gaining higher profitability and maintain effective brand positioning in global
market place (Boa, Wattanatorn and Tagong, 2018). It provides international expansion
opportunities to business to gain higher revenue. In this report the chosen organisation is Saputo
Dairy UK which is founded in 1981 and it is leading dairy organisation of British. Organisation's
headquarter is situated in United Kingdom and it want to expand its business activities and
functions in Chinese market to gain in opportunities. Respective organisation analyses demand
of UHT milk in the market of Beijing and consumption rate of dairy. Organisation target
audiences are children of age group 3 to 11. 17,200 employees are working with business and
organisation faces competition from various competitors like Darigold, Byrne and Leprino foods
that provides similar dairy products and services to customers (Saputo, 2021). revenue of
respective organisation is approximately 14.94 billion Canadian dollars in 2020 that shows that
organisation covers higher share of marekt. the report covers key driven factors that impacts
business activities such as Pestle analysis and porters five forces. Furthermore, cultural factors,
ethical factors as well as social factors are covered. There are various trade barriers and
international business expansion methods are covered in this project report.
TASK
Business drivers
Business drivers determined as the factors and activities that affects organisational
operations and functions positively and negatively. There are various factors are included in
business drivers that existed inside or outside of business boundaries and influences business
growth and development. Saputo Dairy organisation access all key business drivers of china
market through conducting effective market research than take decision of entering in Chinese
market and target specific target customers such as children. Respective organisation provides
higher proportion of UHT milk in Chinese market than local business areas for the gain higher
profitability. In order to evaluate different trade barriers of respective country, Organisation