International Business - UHT

International Business

EXECUTIVE SUMMERY
In these report it has cover the topic international business which refers to trade of goods and
services, technology, capital and knowledge across national boarders and at a global or
transnational level. This report will highlight UHT milk by which the company launching in
Chinese market. It has cover the demand and supply , process and business drivers . It has also
discussed porter's five forces and PESTEL analyses which help to identify the macro factor. It
has cover the trade barrier and ethical and social issues which are to be considered by the SME
and at last it has discussed the expansion method to be chosen by Maple dairy.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Background of company ........................................................................................................1
Trade Barriers .......................................................................................................................4
Ethical and Social issue to considered by UK SME ..............................................................4
Cultural preferences to be considered by UK SME...............................................................5
Expansion method used by company.....................................................................................5
The advantages and the disadvantages of the expansion method ..........................................6
Recommendation....................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8